『The Auto Repair Marketing Podcast』のカバーアート

The Auto Repair Marketing Podcast

The Auto Repair Marketing Podcast

著者： Kim and Brian Walker
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The Auto Repair Marketing Podcast with Kim and Brian Walker. Experts in their field who work with shop owners take it to the next level and create a unique approach to marketing. See the growth in your business you’ve been working so hard for by using time-proven marketing that works, fueled to go further by your shop's uniqueness.Copyright 2026 Kim and Brian Walker マネジメント マネジメント・リーダーシップ マーケティング マーケティング・セールス 経済学
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  • Competition: Does It Inspire or Irritate You? [E223]

    Competition: Does It Inspire or Irritate You? [E223]
    2026/09/23
    Thanks to our Partner, AppFueledA new auto repair shop opens down the street. Your first reaction might be panic, frustration, or maybe a little bit of, “Seriously? Another one?” But what if competition isn't something to fear? What if it's actually the thing that wakes you up and helps you see your shop with a fresh set of eyes?In this episode of the Auto Repair Marketing Podcast, Kim Walker talks about what happens when a new shop enters your market and why competition can be a powerful motivator instead of an obsession. From dirty windows and tired landscaping to outdated websites and neglected Google Business Profiles, Kim walks through the things shop owners often stop noticing because they're simply too close to the business.You'll hear why your existing shop has advantages a new competitor doesn't, how to improve your physical and digital curb appeal, and why showcasing your team's expertise, community involvement, and customer relationships matters. Kim also shares a practical first-impression audit you can use to identify what needs attention and prioritize the changes that will make the biggest impact.Don't let the new shop down the street own all the excitement. Let it remind you of what makes your shop worth choosing.Listen to the full episode for practical ideas to freshen up your shop, strengthen your marketing, and stay focused on winning your own race.Show Notes with TimestampsIntroduction to the Topic of Competition(00:01:06) The host introduces the episode's theme: how a new auto repair shop in town can be a positive motivator.Observing a Competitor's Reaction(00:03:38) The host shares how an existing shop started sprucing up its appearance after a brand-new competitor opened nearby.Competition as a Mirror(00:05:48) Competition can reveal areas in your own shop that you've stopped noticing, prompting a need for a fresh perspective.Getting a Fresh Look at Your Shop(00:07:08) The host encourages owners to see their shop through a customer's eyes and provides a checklist for first impressions.Highlighting Your Shop's Strengths(00:10:53) Existing shops have an edge with their history, team, and community involvement, which they should actively promote.Auditing Your Digital Curb Appeal(00:12:08) Review your website, social media, and online presence to ensure they don't look tired or outdated.Competition as a Motivator, Not an Obsession(00:13:22) An anecdote about Olympic swimmers illustrates the danger of focusing too much on competitors instead of your own performance.Remind People Why You're Established(00:14:39) Leverage your years of relationships, reputation, and loyal customers to tell your story and reinforce your market position.Competition Raises Industry Standards(00:16:07) When a new shop forces others to improve, it benefits the entire auto repair industry by elevating everyone's game.The First Impression Checklist(00:17:38) A detailed walkthrough of a checklist covering online presence, drive-by appeal, lobby feel, and shop area cleanliness.Prioritizing Improvements(00:22:40) Advice on how to tackle a long list of needed improvements by starting with low-hanging fruit for the biggest impact.How To Get In TouchJoin The Auto Repair Marketing Mastermind Group on FacebookMeet The ProsFollow SMP on FacebookFollow SMP on InstagramGet The Ultimate Guide to Auto Repair Shop Marketing BookEmail Us Podcast Questions or Topics Lagniappe (Books, Links, Other Podcasts, etc)First Impressions ChecklistThanks to our Partner, AppFueledAppFueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/Download Our Free Mobile Podcast App: https://automotiverepairpodcastnetwork.com/app/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Storytelling and Open Discussion. https://remarkableresults.biz/Automotive Field Theory with Matt Fanslow: From Diagnostics to Quantum Physics and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/
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    25 分
  • Auto Hospitality: Turning Phone Calls Into Lifetime Customers with Husein Grabic [E222]

    Auto Hospitality: Turning Phone Calls Into Lifetime Customers with Husein Grabic [E222]
    2026/09/16
    Thanks to our Partner, AppFueledWhat if the problem with your marketing isn’t your marketing?What if the phones are actually ringing, but your service advisors are letting the opportunities walk right back out the door?That’s one of the big ideas we dig into with Husein Grabic, who is doing some pretty unconventional things at his three auto repair shops. Hussein is listening to new-customer phone calls, identifying the objections that are costing his shops business, training his service advisors with mock “ring ring” calls, and pushing his teams well outside their comfort zones.And the results are pretty tough to argue with.One of his shops went from about 220 cars a month to 330 in a single month, while another went from roughly 100 cars and $60,000–$70,000 in monthly revenue to 180 cars and $126,000. We also get into free inspections, price objections, appointment-setting, active deliveries, reviews, customer retention, and what Hussein calls “auto hospitality.”Some of this will probably make you uncomfortable. Good.If you’re a shop owner who wants to get more out of the marketing dollars you’re already spending, this conversation is packed with ideas worth testing in your own shop.Listen to the full episode and see what happens when you stop assuming your team is doing everything right and start listening to what’s actually happening on the phones.Show Notes with TimestampsIntroduction to Husein Grabic (00:00:19) The hosts introduce their guest, Husein Grabic, who manages multiple auto care shops and implements innovative marketing and service strategies.The Importance of Listening to Phone Calls (00:02:29) Husein explains his practice of listening to every new customer phone call to identify and overcome common objections like price.The Free Inspection Strategy (00:04:44) Discussion on the controversial but effective strategy of offering free inspections to get new customers through the door and increase volume.Auto Hospitality and Its Influences (00:06:22) Husein coins the term "auto hospitality" and credits industry leaders like Todd Hayes and Aaron Stokes for influencing his approach.Overcoming Team Resistance (00:08:56) Husein shares how he proved the value of his new strategies to a hesitant team, resulting in significant growth.Pushing the Team's Limits (00:10:10) A story about intentionally overloading a shop with appointments to show the team their true capacity and boost their confidence.High-Energy Phone Calls and "Ring Ring" Training (00:15:44) Husein describes using mock phone calls, inspired by Aaron Stokes, to train service advisors on energy and overcoming objections.Improving Phone Call Close Ratios (00:18:04) By analyzing phone calls, Husein discovered they weren't dead, just poorly handled, and improved the closing rate from 8% to 30%.The Unique Customer Experience (00:23:18) The conversation shifts to the customer's perspective, emphasizing how a positive phone interaction can overcome their initial frustration and anxiety.Simplifying the Phone Call Process (00:25:18) Husein's strategy to shorten phone calls and increase efficiency by focusing on simply getting the customer to bring their car in.Customer Retention with Vouchers and Stamp Cards (00:28:10) Exploring ideas like oil change stamp cards and car wash vouchers to incentivize repeat business and enhance the customer experience.The Active Delivery Process for Reviews (00:33:56) Husein details his dealership-style active delivery process, which involves personally reviewing the work with customers to encourage positive online reviews.The Power of Using a Customer's Name (00:35:23) The importance of using a customer's first name from the initial call to build rapport and create a welcoming experience.Podcast Wrap-up and Final Tip (00:39:01) The hosts thank Husein for his insights, and he recommends the phone system Octa-Rocket for shops struggling with phone calls.How To Get In TouchJoin The Auto Repair Marketing Mastermind Group on FacebookMeet The ProsFollow SMP on FacebookFollow SMP on InstagramGet The Ultimate Guide to Auto Repair Shop Marketing Book Email Us Podcast Questions or Topics Lagniappe (Books, Links, Other Podcasts, etc)Unreasonable Hospitality — Will GuidaraThanks to our Partner, AppFueledAppFueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/Download Our Free Mobile Podcast App: https://automotiverepairpodcastnetwork.com/app/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Storytelling and Open Discussion. https://remarkableresults.biz/Automotive Field Theory with Matt Fanslow: From Diagnostics to Quantum Physics and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://...
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    41 分
  • The World is Taking Out Its Garbage with Chris Cotton [E221]

    The World is Taking Out Its Garbage with Chris Cotton [E221]
    2026/09/09
    Thanks to our Partner, AppFueledThe world is churning. Business is changing. Car counts are down for a lot of shops, customers are feeling the squeeze, and it seems like everybody is getting kicked while they’re down.But here’s the thing: none of that is an excuse.In this episode of the Auto Repair Marketing Podcast, Brian Walker and Chris Cotton talk about what it really means to operate your shop when things get slow. They talk about planning for predictable slow periods, making the most of every car that comes through the door, increasing your ARO, building relationship “coins” with your customers, and why having enough service advisors can make a bigger difference than you might think.They also get into something every shop owner needs to hear: slow times are a great opportunity to fix broken processes, improve your customer experience, and double down while your competition is laying down.You may not be able to control what’s happening in the world. You can control what you do about it.Give this episode a listen and find out how to turn a slow season into an opportunity to separate your shop from the competition.Lagniappe (Books, Links, Other Podcasts, etc)The Weekly Blitz PodcastChris CottonSimon SinekAutoFix Auto Shop CoachingThanks to our Partner, AppFueledAppFueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/Download Our Free Mobile Podcast App: https://automotiverepairpodcastnetwork.com/app/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Storytelling and Open Discussion. https://remarkableresults.biz/Automotive Field Theory with Matt Fanslow: From Diagnostics to Quantum Physics and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/
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    30 分
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