In this episode of The Authority Playbook, host Jeff Brandeis sits down with Brynne Bruner, founder of Mindspark Branding, to explore what it truly takes to build visibility, trust, and authority in today’s crowded digital landscape.

This conversation focuses on one of the biggest challenges facing entrepreneurs and business leaders: standing out in a marketplace overloaded with content, competition, and constant noise.

• (00:00:00) - Jeff Brandeis' The Authority Playbook
• (00:01:18) - When Authority Fails, What's Next?
• (00:06:16) - The Secret to Branding Your Services
• (00:10:08) - How to Build Authority in a Digital World
• (00:12:11) - The Authority Playbook
• (00:13:05) - How to Avoid Becoming Background Noise Online
• (00:13:52) - How Storytelling Creates Trust and Authority
• (00:17:11) - How to Start Your Branding Journey
• (00:20:01) - Getting Out Of Your Own Head
• (00:21:16) - You Can Do This!
• (00:22:49) - The Authority Playbook
• (00:24:03) - What Makes People Trust a Brand or Public Figure?
• (00:25:31) - Your Vulnerability in the Presidential Speech
• (00:27:19) - Trump on Building Credibility
• (00:29:26) - How to Help Your Clients See Who They Are
• (00:34:45) - The Art of Using AI in Your Brand
• (00:37:04) - The Authority Playbook
• (00:37:49) - Why People Shy Away From Becoming More Public
• (00:42:45) - What is True Leadership Visibility in Today's World?
• (00:48:53) - Jeff Bezos on Go Big or Stay Real
• (00:51:23) - How to Reach Out to MindSpark Branding's Experts
• (00:52:29) - Brandeis: The Authority playbook

In this episode of The Authority Playbook, host Jeff Brandeis sits down with Brynne Bruner, founder of Mindspark Branding, to explore what it truly takes to build visibility, trust, and authority in today’s crowded digital landscape.

This conversation focuses on one of the biggest challenges facing entrepreneurs and business leaders: standing out in a marketplace overloaded with content, competition, and constant noise.

• (00:00:00) - Jeff Brandeis' The Authority Playbook
• (00:01:18) - When Authority Fails, What's Missing?
• (00:03:32) - Jeff Lawson: Branding Is More Than a Logo
• (00:06:16) - Bill Maher: Branding 101
• (00:10:08) - How to Build Authority in a Noise-filled World
• (00:12:11) - The Authority Playbook
• (00:13:05) - How can entrepreneurs avoid becoming background noise online?
• (00:13:52) - How Storytelling Helps Build Trust
• (00:17:11) - How to start your journey in Branding
• (00:20:01) - Getting Out Of Your Own Head
• (00:21:16) - Talking About Preparations for Speaking
• (00:22:49) - The Authority Playbook
• (00:24:03) - What Makes People Trust a Brand or Public Figure?
• (00:25:31) - Your Vulnerability in the Presidential Speech
• (00:27:19) - President Trump on Building Credibility
• (00:29:26) - How to Help Your Clients See Who They Are
• (00:34:11) - Is AI Threatening Your Brand?
• (00:37:04) - The Authority Playbook
• (00:37:37) - Why Do People Hesitate to Become More Public?
• (00:42:45) - What Does True Leadership Look Like in Today's World?
• (00:44:41) - On Leading With a Sense of Impact
• (00:48:53) - Jeff Bezos on Go Big or Stay Real
• (00:51:23) - Bryn At MindSpark Branding
• (00:52:29) - Brandeis: The Authority Playbook

In this episode of The Authority Playbook, host Jeff Brandeis sits down with Jeffrey Gitomer, bestselling author and one of the most recognized voices in sales, to explore what it truly takes to build lasting authority in a rapidly evolving world.

This conversation focuses on the fundamentals that separate top performers from the rest—attitude, asking the right questions, and building real relationships that drive trust and credibility.

• (00:00:00) - Jeff Brandeis
• (00:02:00) - In the Elevator: How You Built Authority
• (00:05:16) - Don't Put Your Phone Number on Your Business Card
• (00:08:06) - What Did You Do To Get Your Book Published?
• (00:12:21) - Personal Brand Is Driving Sales in 2026
• (00:14:35) - The Authority Playbook
• (00:15:03) - 3 Sales Principles for Success
• (00:19:25) - Value in Relationship, Not the Price
• (00:21:24) - Risk Reduction in the Sales Process
• (00:25:45) - The Essential Practices of Top Producers
• (00:29:58) - How To Keep Your Content System Clear
• (00:30:52) - Jeffrey Fey: Attitude drives actions
• (00:34:12) - How to Use AI in Your Business
• (00:38:18) - Jeff Brandeis: How to Enhance Your Brand
• (00:41:27) - The Authority playbook on NOW Media Television
• (00:41:52) - What Leaders Should Prepare for the AI Revolution
• (00:48:00) - What Do You Need to Know About Authority on Stage and
• (00:51:12) - Jeffrey Brandein
• (00:52:31) - Jeff Brandeis: How to Close With Integrity

In this episode of The Authority Playbook, host Jeff Brandeis sits down with Nikko Martillo, CEO of Martillo Capital, to break down the biggest financial mistakes families make when planning for retirement and how to avoid them.

This conversation focuses on one critical concept: the “income gap” the difference between what you need in retirement and what your assets can reliably produce.

In this episode of The Authority Playbook, host Jeff Brandeis sits down with Scott McIntosh, founder of Digital Treehouse, to break down how business leaders can move beyond AI hype and start implementing real, measurable results.

This conversation focuses on the practical side of artificial intelligence where many businesses are getting it wrong and how to start small with high-impact use cases.

In this episode of The Authority Playbook, host Jeff Brandeis sits down with Matt Poeppel, PhD, Vice President at The Predictive Index, to explore how real authority begins within your team.

This conversation dives into why leadership credibility is not built through titles, but through alignment between who you are, how you lead, and how your organization shows up every day.

In this premiere episode of The Authority Playbook, host Jeff Brandeis introduces a powerful new series focused on what it really takes to be seen, heard, and respected as a leader.

Joined by Bill Adams, founder of Target Tech, this episode explores why so many capable professionals get overlooked and how authority is truly built through presence, communication, and decisive leadership under pressure.

• (00:00:00) - Jeff Brandeis's The Authority Playbook
• (00:01:14) - The Three Keys to Good Leadership
• (00:06:30) - Culture and the Next CEO
• (00:11:32) - The Impact of Cultural Inclusion
• (00:14:45) - The Authority playbook
• (00:15:11) - What the Next Generation of Leaders Need to Know
• (00:17:23) - The Future of Leadership Is AI and Agents
• (00:19:53) - What is a Leader's Role in the Future?
• (00:23:03) - Leadership and AI
• (00:25:54) - The Authority Playbook
• (00:29:22) - The Authority Playbook
• (00:30:18) - What Made Facebook a Rockstar?
• (00:32:27) - What Made Me Happy: The Moments
• (00:35:14) - In the Elevator With Steve Jobs
• (00:38:07) - What do you think is one of the non-negotiable
• (00:42:04) - Jeff Buckley on Finding Your Own Authority
• (00:45:52) - The Authority Playbook
• (00:48:13) - Jazz Leaders on AI and Its Impact
• (00:53:20) - What Would Their First Move Be to Gain Authority?
• (00:56:00) - Top Executives: The Future of AI
• (00:57:57) - Kay Minkus on The Authority playbook
• (00:58:45) - Jeff Brandeis with the Authority playbook