What happens before a leader says a single word can shape everything that follows. In The Authority Playbook, host Jeff Brandeis welcomes Dahlia Rose, a sovereignty strategist with a background in psychology and crisis consulting, for a conversation about the internal patterns that influence how leaders communicate, make decisions, and show up under pressure.

The accounting profession is moving beyond historical reporting. In this episode of The Authority Playbook, host Jeff Brandeis speaks with David Bergstein, Chief Innovation Officer at Bergstein CPA, about the shift toward real-time insight, advisory services, automation, and AI and what that transformation means for firms and their clients.

In this episode of The Authority Playbook, host Jeff Brandeis sits down with Dr. Noga Guz, business consultant and PhD in entrepreneurship and innovation, to explore how entrepreneurs can determine whether a business idea has real market potential before investing significant time, money, and resources.

Drawing from her own entrepreneurial setbacks and years of research, Noga explains her structured go/no-go validation process, including how to identify real customer needs, define the right market niche, analyze competitors, uncover critical flaws, and determine whether an idea can actually be monetized.

• (00:00:00) - The Authority Playbook
• (00:01:39) - What Did Your First Entrepreneurial Failure Teach You?
• (00:02:28) - In the Elevator With My Partner
• (00:04:06) - What is it that entrepreneurs learn from their failures?
• (00:06:06) - What Kind of Questions Do Entrepreneurs Need to Ask Before Starting?
• (00:12:09) - The Authority Playbook
• (00:13:24) - What Do You Do About New Ideas?
• (00:16:47) - The Go No Go Validation Process
• (00:19:36) - How to Tell When the Business Is Not Viable
• (00:23:07) - What is the MPP?
• (00:24:08) - The Authority Playbook
• (00:29:50) - What is the No Go Startup?
• (00:31:15) - How to Get Out of the Trap of Research, Communication and Investment
• (00:35:33) - The Authority Playbook
• (00:37:59) - What's Your Most Successful Business Story?
• (00:40:18) - How to Enhance Your Networking
• (00:45:41) - Jeff Brandeis: The Right Product for the Right Market

In this episode of The Authority Playbook, host Jeff Brandeis sits down with Shelby Jo Long, communication strategist, four-time CEO, founder of Core Leadership, and creator of Invitational Dissent, to explore why disagreement can become a powerful leadership tool instead of a source of dysfunction.

Shelby explains how leaders can create structured environments where employees challenge ideas, voice concerns, and contribute to better decisions without damaging trust or culture. Drawing on her background in competitive debate.

In this episode of The Authority Playbook, host Jeff Brandeis welcomes Karen Taylor and Melissa Meda for a powerful conversation about protecting children, expanding access to quality early education, and creating sustainable social impact in communities around the world.

The episode explores how Rise Alliance for Children works to strengthen early childhood development by equipping educators, empowering local leaders, and building strategic partnerships that help children play, learn, and thrive. Melissa shares how her international experience shaped a leadership philosophy centered on listening to communities, amplifying local voices, and earning trust through relationships rather than relying on titles or traditional authority.

In this special episode of The Authority Playbook, host Jeff Brandeis honors the life and legacy of DeShonda Charles, Esq., an attorney, business owner, mentor, educator, and community advocate whose career was defined by service, preparation, and purpose.

Presentado en parte como un homenaje póstumo, el episodio reflexiona sobre el viaje de DeShonda desde Nueva Orleans hasta la Facultad de Derecho de la Universidad de Tulane y su distinguida carrera legal en Houston. A través de su trabajo en The Charles Law Firm, PLLC , brindó asesoría legal a particulares, familias y empresarios en áreas como planificación patrimonial, litigios sucesorios, discriminación laboral, derecho de familia, litigios civiles, lesiones personales, asesoría para pequeñas empresas y planificación de sucesión.

In this episode of The Authority Playbook, host Jeff Brandeis welcomes Colin Bober, CEO and Personal Injury Attorney at Colin Bober & Associates, for an insightful conversation about why trust and communication are the foundation of every successful personal injury case.

Drawing from his experience representing more than 4,000 clients and securing over $50 million in settlements, Colin explains how putting clients first leads to better legal outcomes.

• (00:00:00) - Jeff Brandeis
• (00:01:01) - Personal Injury Attorney Colin Boba
• (00:01:37) - What Makes a Legal Advisor So Special?
• (00:03:50) - When Did You Stop Taking Cases?
• (00:05:24) - How to Talk to Your Clients effectively
• (00:06:34) - Have You Won Your Cases?
• (00:07:58) - Injury Attorney: Contingency Fees
• (00:10:09) - How to Balance Empathetic Visibility and Objective Analysis
• (00:11:40) - The Authority Playbook
• (00:12:18) - How to Design Communication Systems
• (00:15:29) - What's the difference in your mind between giving information to people and
• (00:17:26) - The Human Dimension of Business Communication
• (00:18:28) - How to Communication with Your Team
• (00:20:12) - Communication Strategy
• (00:23:05) - Colin Barber
• (00:26:49) - Lawyers on Injury Cases and Client Expectations
• (00:30:34) - Collins Law: Client-Centered Authority
• (00:32:56) - The Authority Playbook
• (00:33:35) - Leading With a Purpose
• (00:36:21) - What Lessons Did You Take From the Big Firm?
• (00:37:47) - How Being a Triplet Changed My Identity
• (00:39:49) - What's Your First Case?
• (00:40:58) - How to Balance Family Life and the Law
• (00:42:04) - Is AI Affecting Your Lawsuit Cases?
• (00:43:42) - Bob Brooker on The Law
• (00:44:37) - The Authority Playbook

In this episode of The Authority Playbook, host Jeff Brandeis welcomes Kiersten Crum, Wealth Advisor at SRG Financial Advisors, for an insightful conversation on how to build a confident and financially secure retirement through personalized planning and informed decision-making.

Together, they explore the essential strategies that shape long-term financial success, including retirement income planning, Social Security optimization, tax-efficient withdrawal strategies, investment management, debt planning, and legacy preparation.

• (00:00:00) - The Authority Playbook
• (00:00:44) - Getting It Out There: The Authority Show
• (00:01:54) - Jeff Hoover's The Authority Playbook
• (00:02:46) - Kirsten Miller on Wealth Advisors
• (00:05:10) - How to Plan for Retirement
• (00:07:09) - What Communication Habit Should Financial Advisors Stop Having?
• (00:08:08) - What Is the Magic Moment Your Clients Have For Retirement?
• (00:11:03) - The Authority Playbook
• (00:11:42) - Why Clarity Creates Authority
• (00:12:22) - Why are Retirement Conversations so Emotional?
• (00:17:05) - Social Security Retirement Plans
• (00:19:59) - Information Overload
• (00:22:12) - Kirsten Cr
• (00:29:12) - Does Legacy Planning Play a Role in Your Plan?
• (00:30:32) - Earn Your Client's Trust Through Education
• (00:32:55) - The Authority Playbook
• (00:33:36) - What Helped a Client Move From Uncertainty to Action?
• (00:35:39) - How to Make a Client Feel During a Meeting
• (00:36:49) - No One Should Be Embarrassed About Their Financial Situation
• (00:37:42) - How to Balance Debt to Retire with Financial Planning
• (00:40:36) - When Do You Overwhelm the Client With Information?
• (00:41:36) - How to Find a Financial Fit for Your Life
• (00:43:56) - The Authority Playbook