In this episode of The Author Next Door, Angela Haas and Cassie Newell sit down with Aimee Ravichandran of Abundantly Social to talk about what actually works in social media and book marketing right now — and how authors can stop feeling so overwhelmed by all the noise.

They discuss consistency, audience fatigue, platform selection, community building, and the difference between chasing vanity metrics versus cultivating real reader relationships. The conversation also dives into Facebook groups, Instagram engagement, newsletter growth, paid ads, and why authors need to think long-term when it comes to marketing their books.

In this episode, they discuss:

• Why consistency matters more than chasing every algorithm change
• How authors can show up online without feeling like content machines
• Which metrics actually matter when measuring marketing success
• Why authentic community beats follower count every time
• How social media, promotions, and paid ads work together over time

✨ Learn more about Aimee and Abundantly Social:
https://abundantlysocial.com/

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In this episode of The Author Next Door, Angela Haas sits down with Sam Namias and Tom Papaspyros, founders of Crewfiction, to talk about one of the biggest hurdles indie authors face after publishing their first book: marketing.

They explore why so many authors feel overwhelmed once the writing is done, how simplifying marketing systems can unlock creativity, and why connection—not complexity—is the key to long-term success. The conversation dives into email marketing, reader segmentation, collaboration between authors, and how tools like Crewfiction aim to streamline the process so authors can focus on storytelling.

In this episode, they discuss:

• Why marketing is often the point where authors quit
• The importance of building authentic connections with readers
• How email marketing remains one of the most powerful tools for authors
• The value of collaboration and community among indie writers
• Why simplifying marketing systems can increase creativity and consistency

🚀 To learn more about Crew Fiction, sign up here:
https://l.gourl.es/l/151d0af4f3b6d6862eb94997a0d25f20268f1c48?u=11689812

(Disclosure: This is an affiliate link. If you choose to sign up, it helps support the podcast at no additional cost to you.)

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In this episode of The Author Next Door, Cassie Newell and Angela Haas break down marketing trends for 2026 and what authors should be focusing on moving forward. From authenticity to direct sales, they explore how the marketing landscape is shifting and what that means for indie authors.

They reflect on what worked in 2025, what didn’t, and why 2026 is shaping up to be the year of community building and direct reader relationships. The conversation covers strategic planning, content repurposing, in-person events, and practical tools that help streamline marketing without overwhelming creativity.

In this episode, they discuss:

• Why 2026 is the year of direct sales for authors
• How authenticity strengthens long-term reader loyalty
• Repurposing content to save time and increase visibility
• Leveraging in-person events to build community
• Tools and strategies that simplify author marketing

🎙️ Learn more about the show: https://theauthornextdoor.com/
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