『The Art of Sway』のカバーアート

The Art of Sway

The Art of Sway

著者： Danielle Wiley Sway Group CEO
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Welcome to The Art of Sway, a podcast that dives deep into the exciting and dynamic world of influencer marketing. Join hosts Danielle Wiley of Sway Group and Casey Benedict of Maverick Mindshare as they engage in spirited discussions on controversies, platform updates, industry news, and compelling hot topics of this growing industry. Tune in each week for expert insight, lively debates, and smart ideas on the future of influencer marketing.© 2023 The Art of Sway Danielle Wiley, Sway Group CEO マネジメント マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 経済学
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  • Episode 73: The Art of Sway + Maverick Mindshare: The Hidden Forces Shaping LinkedIn Content

    Episode 73: The Art of Sway + Maverick Mindshare: The Hidden Forces Shaping LinkedIn Content
    2026/07/27
    Danielle Wiley and Casey Benedict explore the current state of LinkedIn, influencer marketing, and industry dynamics, sharing insights on platform algorithms, content strategies, and industry evolution. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    29 分
  • Episode 72: The Art of Sway + Maverick Mindshare: Transactional vs. Transformational: Redefining Influencer Marketing Partnerships

    Episode 72: The Art of Sway + Maverick Mindshare: Transactional vs. Transformational: Redefining Influencer Marketing Partnerships
    2026/07/20
    In this episode, Danielle Wiley and Casey Benedict explore the evolving landscape of influencer marketing, focusing on the shift from transactional to transformational relationships. They discuss how brands can build deeper, more meaningful partnerships with creators to enhance brand loyalty and effectiveness. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    25 分
  • Episode 71: The Art of Sway + Maverick Mindshare: The Power of Fit Over Followers in Influencer Marketing

    Episode 71: The Art of Sway + Maverick Mindshare: The Power of Fit Over Followers in Influencer Marketing
    2026/07/13
    In this episode, Danielle Wiley and Casey Benedict explore the evolving landscape of influencer marketing, focusing on the importance of fit versus follower count, pricing strategies, and the value of agency expertise in creating effective campaigns. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    26 分
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