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The Art of Sales Forecasting: How to Predict Revenue to the Dollar Using Value-Based Methods

The Art of Sales Forecasting: How to Predict Revenue to the Dollar Using Value-Based Methods

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 In this episode of The B2B Revenue Executive Experience, host Cory welcomes two powerhouse guests: Roland Griesmayer, Head of Revenue at GHD Digital, and Tony Cascio, Managing Partner at ValueSelling Associates. Together, they reveal how they transformed a 100-year-old engineering firm into a forecasting machine that hits quota to the dollar for six straight quarters.

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