The Art of Building a B2B Marketing Team from Scratch with Kiley Nichols
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The Art of Building a B2B Marketing Team from Scratch with Kiley Nichols
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Building a B2B marketing engine from scratch isn’t for the faint of heart, but Kiley Nichols makes it sound almost fun. On this episode of Share of Voice, Jennifer Tanner chats with Kiley, head of marketing at NetBox, about what it really takes to launch and scale a successful marketing program at a growing startup.
They discuss:
•The importance of starting with content in marketing
•Why budget planning should align with anticipated marketing goals
•How hiring a field marketer can significantly impact event success
•Using tools and freelancers to help scale marketing efforts
•Using AI to augment marketing efforts and improve efficiency
🔑 Key Timestamps:
03:01 Tools for Scaling Marketing Efforts
04:27 Hiring for Impact
06:08 Budgeting Strategies for Startups
08:00 Navigating Challenges in Startups
09:02 Measuring Success and Key Metrics
09:53 Celebrating Wins and Team Contributions
11:35 Fostering Creativity in Marketing
12:10 Leveraging AI in Marketing
13:32 Actionable Advice for Listeners
Connect with Kiley
Kiley on LinkedIn
Connect with Look Left Marketing
Website
Bryan on LinkedIn
Jenn on LinkedIn