In this episode we chat with Kerri Stephens, the Artistic Director of Northern Lights Festival Boréal in Sudbury, Ontario and founder of Lost Cat Artists.

Kerri takes us behind the scenes of programming Northern Lights Festival Boréal, sharing how she curates a cohesive lineup and considers everything from an artist’s fit with the festival’s mandate to the overall audience experience. She also shares practical advice for artists on pitching to festivals, preparing for industry meetings, following up after showcases, and building genuine relationships with bookers.

For more information on Northern Lights Festival Boréal, visit their website and follow them on Instagram. You can also connect with Kerri on the management side through her company Lost Cat Artists via her website.

About Kerri Stephens

Kerri Stephens is the Artistic Director of Northern Lights Festival Boréal and Founder of Lost Cat Artists, an artist management and development company based in Winnipeg, Canada. With more than 20 years of experience in the music industry, she has worked across artist management, festival programming, marketing, sponsorship, fundraising, and event production.

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Tune in to the latest episodes of Refolkus, featuring latest music releases from Folk Canada members and Refolkus guests, now broadcasting on CKCU FM 93.1 in Ottawa, CKUW 95.9 FM in Winnipeg and CFBX 92.5 FM in Kamloops.

Presented by Folk Canada

Hosted by Rosalyn Dennett

Produced by Kayla Nezon and Rosalyn Dennett

Mixed by Jordan Moore of The Pod Cabin

Theme music “Amsterdam” by King Cardiac

Artwork by Jaymie Karn