What if staying part-time was the secret to building a more joyful and sustainable art business?

In this episode, Hayley sits down with Justine Palkowski, artist and founder of Second Shore, to talk about creating authentic coastal-inspired artwork while balancing a full-time career, motherhood, and entrepreneurship.

Justine shares her journey from marketer to artist, how she overcame imposter syndrome, and why she believes you don’t have to go full-time to take your art seriously. Together, they explore:

• Building a brand rooted in authenticity

• Marketing as a part-time artist

• Finding your audience (and ignoring the noise)

• Balancing art, business, and family with intention

• Turning your creative passion into a sustainable business

If you’ve ever wondered how to balance creativity with the rest of life — this conversation will remind you that success doesn’t have to fit one mold.

Sponsored by The Next Chapter Travel — a woman-owned travel company designing luxury small-group experiences for women ready to explore the world. Their 2026 trips are open for early interest! Learn more at thenextchaptertravel.com.

#ArtBusiness #CreativeEntrepreneur #WomenInArt #ArtCoachingClub #CoastalArt #ArtistMarketing #PartTimeArtist #ArtPodcast

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If you’ve ever felt like you’re running your art business alone — juggling painting, packaging, marketing, and a million tabs open in your brain — this episode is for you.

This week, we’re talking about delegation — how to build systems, support, and structure so you can spend more time creating and less time drowning in admin.

My guest is Cara Alford, founder of Allegory Art Consulting, who helps artists and collectors navigate the business side of the art world. Cara works as both an art consultant and a studio manager, supporting artists with everything from pricing and organization to gallery outreach and project management.

In this conversation, we talk about:
– What art consultants actually do (and how to work with one)
– How to know when it’s time to ask for help or hire support
– The emotional side of delegation (and letting go of control)
– Pricing, growth, and staying aligned in your creative business
– How to balance creativity with structure — without losing the magic

If you’re ready to stop doing everything yourself and start building a business that supports your art (not the other way around), this episode will show you where to start.

Listen now to learn how to grow with ease, delegate with intention, and create more space for what you love most — making art.

Connect with Cara:
Instagram — @allegoryartconsulting
Website — allegoryartconsulting.com

Thank you to our sponsor:
The Next Chapter Travel — designing all-women, small group luxury tours that blend adventure, authenticity, and connection.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of The Art Coaching Club Podcast, I sit down with Martha, founder of The Next Chapter Travel — a woman-owned travel company offering all-women, small group luxury tours that blend authenticity, adventure, and connection.

Martha shares the story behind The Next Chapter Travel, how she curates unforgettable itineraries for women around the world, and why community-focused travel can be truly life-changing. We also discuss her approach to building a purpose-driven business and how she helps women rediscover themselves through exploration and friendship.

If you’re craving meaningful experiences, inspiration, and a reminder that your next chapter is yours to write — this episode is for you.

✨ Explore upcoming trips: thenextchaptertravel.com
📆 Upcoming 2026 journeys are already filling fast — join before spots are gone!

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of The Art Coaching Club Podcast, I sit down with Laurie Roberts, founder of Larry Roberts Chicago — a textile brand reimagining the original artwork of her late husband, artist Larry Roberts.

We talk about Laurie and Larry’s extraordinary love story, how she transformed her grief into a creative legacy, and what it means to preserve an artist’s vision after loss. Laurie shares how she translates fine art into rugs, fabrics, and wallcoverings, and how her business model — which donates 50% of proceeds to arts education — continues to give back.

Laurie also draws on her 20+ years in interior design to share advice for creatives building brands that balance beauty, meaning, and impact.

✨ Learn more about Laurie and Larry Roberts Chicago:
https://larryrobertschicago.com

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In today’s episode, I sit down with abstract artist and mentor Carol MacConnell to talk about one of the most powerful (and often overlooked) ways to grow your art business—working with interior designers.

Carol shares:

• How she started partnering with designers—and how you can too

• Why custom commissions can be wildly profitable (and fun!)

• What to watch out for when doing designer collaborations

• How to market your work outside the gallery system

• The mindset that’s helped her stay creative through decades of change

We also chat about staying grounded as an artist, handling imposter syndrome, and her experience as a creative with cochlear implants.

🎨 Explore Carol’s work at carolmacconnell.com

If you’re looking for fresh income streams, inspiring stories, and real-talk business advice for artists—this episode is for you.

Read her new book here: https://join.carolmacconnell.com/radical-freedom-carol-macconnell

Learn more about our partner The Next Chapter Travel: https://www.thenextchaptertravel.com/

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

If marketing feels like a full-time job (on top of, you know, actually making art), this episode is for you. Hayley breaks down how artists and photographers can use ArtHelper.AI to streamline content creation, boost visibility across platforms, and still sound like you. From social captions and mockups to Etsy listings and SEO tools, ArtHelper does the heavy lifting so you can stay focused on your zone of genius.

In this solo episode, Hayley shares:

• Why storytelling still matters—and how to make it resonate

• How to use AI without losing your voice

• Her favorite Art Helper tools (including pricing guides + mockups)

• Ways to personalize your content strategy with less effort

Whether you're AI-curious or ready to delegate your digital to-do list, this episode will help you work smarter, not harder.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of The Art Coaching Club Podcast, I sit down with Emily Kurth, the artist behind Coco and June, whose work blends vibrant color, layered texture, and emotion-filled abstraction.

Emily shares her journey into art, how she developed her distinct style, and what inspires her to keep pushing her creative practice forward. We also explore how she balances the demands of business and creativity, her approach to marketing and connecting with collectors, and the lessons she’s learned along the way.

✨ Inside this episode:
– Emily’s background and the story behind Coco and June
– How she developed her bold style
– The daily practices that keep her inspired and consistent in the studio
– What’s worked (and what hasn’t) in marketing her work
– Her biggest successes, challenges, and advice for fellow creatives

Whether you’re an emerging artist or someone who simply loves the process of creation, Emily’s perspective is packed with inspiration and practical wisdom for building a fulfilling art career.

🌐 Learn more about Emily’s work: https://cocoandjune.com/
Instagram: https://www.instagram.com/cocoandjune

Test out Art Helper and get your free social post! https://tinyurl.com/your-social-post

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of The Art Coaching Club Podcast, I sit down with artist Michaela Jean to talk about her journey, her bold creative style, and the lessons she’s learned building a thriving art career.

Michaela shares how she developed her unique artistic voice, the role of experimentation and risk-taking in her process, and how she balances the demands of business with the freedom of creativity. We also dive into her marketing strategies, how she connects with collectors, and her advice for artists navigating today’s art world.

✨ Inside this episode:
– Michaela’s background and how she found her path in the artworld
– The importance of taking risks and embracing experimentation
– Strategies for balancing creative flow with business growth
– Practical advice for emerging artists building sustainable careers

Whether you’re an artist yourself or someone who loves hearing the stories behind the work, Michaela’s insight will inspire you to embrace boldness and trust your creative journey.

Learn more about Michaela Jean: https://www.michaelajeanart.com/

Try Art Helper and get a Free Social Post with this link: https://tinyurl.com/your-social-post

🎨 Follow me for more artist interviews and creative business tips:
TikTok: @hayleypricewhite
Instagram: @hayleypricewhite
YouTube: @hayleypricewhite

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