What if staying part-time was the secret to building a more joyful and sustainable art business?

In this episode, Hayley sits down with Justine Palkowski, artist and founder of Second Shore, to talk about creating authentic coastal-inspired artwork while balancing a full-time career, motherhood, and entrepreneurship.

Justine shares her journey from marketer to artist, how she overcame imposter syndrome, and why she believes you don’t have to go full-time to take your art seriously. Together, they explore:

• Building a brand rooted in authenticity

• Marketing as a part-time artist

• Finding your audience (and ignoring the noise)

• Balancing art, business, and family with intention

• Turning your creative passion into a sustainable business

If you’ve ever wondered how to balance creativity with the rest of life — this conversation will remind you that success doesn’t have to fit one mold.

Sponsored by The Next Chapter Travel — a woman-owned travel company designing luxury small-group experiences for women ready to explore the world. Their 2026 trips are open for early interest! Learn more at thenextchaptertravel.com.

#ArtBusiness #CreativeEntrepreneur #WomenInArt #ArtCoachingClub #CoastalArt #ArtistMarketing #PartTimeArtist #ArtPodcast

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If you’ve ever felt like you’re running your art business alone — juggling painting, packaging, marketing, and a million tabs open in your brain — this episode is for you.

This week, we’re talking about delegation — how to build systems, support, and structure so you can spend more time creating and less time drowning in admin.

My guest is Cara Alford, founder of Allegory Art Consulting, who helps artists and collectors navigate the business side of the art world. Cara works as both an art consultant and a studio manager, supporting artists with everything from pricing and organization to gallery outreach and project management.

In this conversation, we talk about:
– What art consultants actually do (and how to work with one)
– How to know when it’s time to ask for help or hire support
– The emotional side of delegation (and letting go of control)
– Pricing, growth, and staying aligned in your creative business
– How to balance creativity with structure — without losing the magic

If you’re ready to stop doing everything yourself and start building a business that supports your art (not the other way around), this episode will show you where to start.

Listen now to learn how to grow with ease, delegate with intention, and create more space for what you love most — making art.

Connect with Cara:
Instagram — @allegoryartconsulting
Website — allegoryartconsulting.com

Thank you to our sponsor:
The Next Chapter Travel — designing all-women, small group luxury tours that blend adventure, authenticity, and connection.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of The Art Coaching Club Podcast, I sit down with Martha, founder of The Next Chapter Travel — a woman-owned travel company offering all-women, small group luxury tours that blend authenticity, adventure, and connection.

Martha shares the story behind The Next Chapter Travel, how she curates unforgettable itineraries for women around the world, and why community-focused travel can be truly life-changing. We also discuss her approach to building a purpose-driven business and how she helps women rediscover themselves through exploration and friendship.

If you’re craving meaningful experiences, inspiration, and a reminder that your next chapter is yours to write — this episode is for you.

✨ Explore upcoming trips: thenextchaptertravel.com
📆 Upcoming 2026 journeys are already filling fast — join before spots are gone!

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.