Martin and Billy discuss independent music promotion, building a loyal audience, the cost of getting noticed and Fontaines D.C.'s new album Dopamine Chamber.

For independent bands, attracting listeners is only part of the challenge. Radio plugging, social media, playlists and advertising can all help get music heard, but how much are those numbers really worth? Is it better to have a thousand people listen once, or ten people who keep coming back?

The conversation explores the importance of identifying genuine fans, the realities of DIY promotion, the costs involved in building a career and why personal recommendations still matter.

Fontaines D.C.'s Dopamine Chamber raises a different but related question: how far can a band develop its sound without losing what attracted its audience in the first place?

Martin and Billy explore the band's move towards more electronic, studio-based production, with influences ranging from New Order and The Cure to Radiohead and Arctic Monkeys. They discuss low-register vocal melodies, synthesisers, sampling, the collaboration with Rosalía and how the creative process changes when songs are developed in a studio rather than a rehearsal room.

Topics include:

• The cost of promoting independent music
• Radio plugging and the difficulty of measuring results
• Loyal fans versus streaming numbers
• Building an audience through gigs and recommendations
• DIY marketing and social media
• Fontaines D.C.'s Dopamine Chamber
• New Order, The Cure and electronic influences
• Writing songs in the studio versus the rehearsal room
• Experimenting with production and arrangements
• Rosalía and unexpected collaborations
• Musical identity and changing audience expectations
• Combining influences to create something individual

Find Apollo Audio online:

apollo-audio.co.uk

The Apollo Audio Podcast is hosted by record producer Martin Lumsden and musician and studio owner Billy Hills and is recorded at Apollo Audio Hertford.

Each episode offers insight into songs, records, and the creative process, drawn from real-world experience in studios and making music.

Also available to watch on YouTube and Spotify

📍 www.apollo-audio.co.uk

📷 Instagram: @apolloaudiopodcast

📧 apolloaudiopod@gmail.com

A Froody Music Production. Production and editing by Martin Lumsden.

www.froodymusic.com

Support this show http://supporter.acast.com/the-apollo-audio-podcast.

Hosted on Acast. See acast.com/privacy for more information.

Martin and Billy discuss recording sessions, pre-production, band collaboration, studio creativity, live sound and Stevie Wonder’s Songs in the Key of Life.

How much preparation should a band do before recording, and how much should be left to develop in the studio?

Billy shares his recent experience recording drums and bass for his band's new EP at Apollo Audio, including the value of demos, guide tracks, tempo mapping, alternate takes and having the whole band involved in the process. Good preparation can save valuable studio time, but it also creates opportunities for new ideas that might never have emerged in rehearsal.

Martin reflects on the producer's role in developing recordings, how advance listening helps shape production decisions, and why capturing spontaneous moments can be just as important as following the original plan. He also shares some experiences from running live sound for the recent We Will Rock You theatre production.

The album discussion celebrates 50 years of Stevie Wonder's Songs in the Key of Life. Martin and Billy explore the extraordinary musicianship, layered vocal arrangements, instrumental performances, musical influences and ambitious production behind the record, alongside questions about song length, sequencing and how the way we listen to albums has changed.

Topics include:

• Recording a band EP at Apollo Audio
• Why demos and pre-production matter
• Tempo, guide tracks and arrangement decisions
• Capturing spontaneous studio ideas
• The value of having everyone involved
• Live sound and We Will Rock You
• Stevie Wonder's Songs in the Key of Life
• Layered vocals, drums and musicianship
• Song length, editing and production choices
• Album sequencing and the vinyl listening experience

Find Apollo Audio online:

apollo-audio.co.uk

The Apollo Audio Podcast is hosted by record producer Martin Lumsden and musician and studio owner Billy Hills and is recorded at Apollo Audio Hertford.

Each episode offers insight into songs, records, and the creative process, drawn from real-world experience in studios and making music.

Also available to watch on YouTube and Spotify

📍 www.apollo-audio.co.uk

📷 Instagram: @apolloaudiopodcast

📧 apolloaudiopod@gmail.com

A Froody Music Production. Production and editing by Martin Lumsden.

www.froodymusic.com

Support this show http://supporter.acast.com/the-apollo-audio-podcast.

Hosted on Acast. See acast.com/privacy for more information.

Martin and Billy discuss remote recording, production collaboration, AI tools, real musicians, the Apollo recording grant and Keo’s Put A Smile On For Me.

This episode looks at where technology helps, and where music still needs people in the room, or at least properly involved in the process.

Remote vocal recording can solve a practical problem. AI can help an artist hear a version of an idea. Session tools can sketch drums, bass or keyboards when there is no full band available. But the question running through the episode is what happens next: who shapes the part, who performs it, who brings taste, instinct, judgement and feel?

The studio discussion focuses on collaboration, arrangement, production support and the value of bringing real musicians into a project. The AI discussion looks at the difference between using a tool to develop an existing song and asking a machine to create the song for you.

The album discussion is Keo’s Put A Smile On For Me, with a focus on guitar-band energy, artwork, emotional weight, vocal identity, live potential, influences, sequencing and the work behind a band building real momentum.

Topics include:

Remote vocal recording

Production collaboration

Apollo’s recording grant

Using real musicians in studio projects

AI as a sketch tool

Where AI stops being songwriting

The Pope, AI and the spark of human art

Keo

Put A Smile On For Me

Artwork and album identity

Guitar music and live momentum

Why new bands still need to keep playing

Find Apollo Audio online: apollo-audio.co.uk

The Apollo Audio Podcast is hosted by record producer Martin Lumsden and musician and studio owner Billy Hills and is recorded at Apollo Audio Hertford.

Each episode offers insight into songs, records, and the creative process, drawn from real-world experience in studios and making music.

Also available to watch on YouTube and Spotify

📍 www.apollo-audio.co.uk

📷 Instagram: @apolloaudiopodcast

📧 apolloaudiopod@gmail.com

A Froody Music Production. Production and editing by Martin Lumsden.

www.froodymusic.com

Support this show http://supporter.acast.com/the-apollo-audio-podcast.

Hosted on Acast. See acast.com/privacy for more information.

Martin and Billy discuss running playlists, podcasts, vinyl buying, physical records, mastering for vinyl, artwork, sequencing and Björk’s Debut.

This episode looks at what changes when music becomes a physical object.

Vinyl brings its own practical demands: side length, sequencing, low end, loudness, high-frequency detail, artwork, bleed, metadata and the way a record is presented as something to hold, read, look at and own.

A song is not just an audio file. It can have artwork, sleeve notes, credits, visual identity, physical format, merch, context and a sense of place around it.

The album discussion is Björk’s Debut, with a focus on individuality, vocal identity, club influence, unexpected instrumentation, sampling, melody, experimentation and the creative confidence to make something that does not sound like everyone else.

Topics include:

Vinyl buying and record shops

ElasticStage and physical releases

Albums as objects

Vinyl sequencing and side lengths

Mastering for vinyl

Artwork, bleed and metadata

Building a world around a release

Björk

Debut

Club culture and sampling

Unusual instrumentation

Vocal identity and melodic risk

Why artists should lean into the weird

Find Apollo Audio online:

apollo-audio.co.uk

The Apollo Audio Podcast is hosted by record producer Martin Lumsden and musician and studio owner Billy Hills and is recorded at Apollo Audio Hertford.

Each episode offers insight into songs, records, and the creative process, drawn from real-world experience in studios and making music.

Also available to watch on YouTube and Spotify

📍 www.apollo-audio.co.uk

📷 Instagram: @apolloaudiopodcast

📧 apolloaudiopod@gmail.com

A Froody Music Production. Production and editing by Martin Lumsden.

www.froodymusic.com

Support this show http://supporter.acast.com/the-apollo-audio-podcast.

Hosted on Acast. See acast.com/privacy for more information.

Martin and Billy discuss live performance, mistakes, stagecraft, setlists, gear problems, rehearsal, audience connection and beabadoobee’s Pylon.

This episode looks at what happens when songs leave the rehearsal room and have to work in front of an audience.

A live set is not just a list of songs. It is the order, the gaps, the mistakes, the recovery, the tuning, the talking, the gear choices, the transitions and the way the band keeps going when something does not quite work.

Martin and Billy talk about road-testing new songs, choosing what to cut, using setlist notes, building confidence through smaller gigs, planning for technical problems and learning how to play through mistakes rather than stopping every time something goes wrong.

The album discussion is beabadoobee’s Pylon, with a focus on concise songwriting, vocal range, production choices, dynamic shifts, guest textures and the way short songs can still feel complete when the arrangement knows where it is going.

Topics include:

Live mistakes and recovery

Road-testing new songs

Setlist flow and stagecraft

Talking to the audience

Visual clicks, tempo and feel

Pedalboards, amp problems and backup plans

Playing through mistakes

beabadoobee

Pylon

Concise song arrangements

Vocal melody and dynamics

Production details and guest textures

Find Apollo Audio online:

apollo-audio.co.uk

The Apollo Audio Podcast is hosted by record producer Martin Lumsden and musician and studio owner Billy Hills and is recorded at Apollo Audio Hertford.

Each episode offers insight into songs, records, and the creative process, drawn from real-world experience in studios and making music.

Also available to watch on YouTube and Spotify

📍 www.apollo-audio.co.uk

📷 Instagram: @apolloaudiopodcast

📧 apolloaudiopod@gmail.com

A Froody Music Production. Production and editing by Martin Lumsden.

www.froodymusic.com

Support this show http://supporter.acast.com/the-apollo-audio-podcast.

Hosted on Acast. See acast.com/privacy for more information.

Martin and Billy discuss Oasis, AI, streaming, Bandcamp, artist discovery, merch, QR codes and Gallows’ Grey Britain.

This episode looks at how artists create attention, build connection and give audiences something to follow beyond one song, one stream or one gig.

Oasis’ continuing reunion story raises questions about music as event culture, nostalgia, generational identity and what it means when a band becomes bigger after they stop being active.

The AI discussion focuses on authenticity, useful tools, fake content, creative replacement and why human creativity still matters when technology can imitate so much of the surface.

For independent artists, the conversation returns to a practical point: streaming platforms can help people discover music, but they rarely provide a complete financial model. Artists need somewhere to send listeners next, whether that is Bandcamp, mailing lists, merch, live shows, direct fan contact or a simple QR code at a gig.

The album discussion is Gallows’ Grey Britain, a heavy, ambitious and carefully constructed British punk record with Hertfordshire links, Frank Carter’s unmistakable vocal presence, and a strong sense of album identity.

Topics include:

Oasis and reunion culture

AI images, AI slop and creative authenticity

Streaming as discovery, not income

Bandcamp, mailing lists and direct fan contact

QR codes, merch and gig strategy

Gallows

Grey Britain

Frank Carter and punk attitude

Albums as complete statements

Preparation before recording

Why attitude and musicianship can work together

Find Apollo Audio online:

apollo-audio.co.uk

The Apollo Audio Podcast is hosted by record producer Martin Lumsden and musician and studio owner Billy Hills and is recorded at Apollo Audio Hertford.

Each episode offers insight into songs, records, and the creative process, drawn from real-world experience in studios and making music.

Also available to watch on YouTube and Spotify

📍 www.apollo-audio.co.uk

📷 Instagram: @apolloaudiopodcast

📧 apolloaudiopod@gmail.com

A Froody Music Production. Production and editing by Martin Lumsden.

www.froodymusic.com

Support this show http://supporter.acast.com/the-apollo-audio-podcast.

Hosted on Acast. See acast.com/privacy for more information.

Martin and Billy are back on The Apollo Audio Podcast, talking coffee, court, pedalboards, live setups, analogue gear, Reading Festival, Fontaine’s D.C., Charli XCX, Geese and DOMi & JD BECK’s WHO ASKED?

The episode starts with Billy’s newly built pedalboard and a wider discussion about why physical gear, live setup, tap tempo, amp sounds, modulation, delay and stage performance all affect the way music feels.

That leads into a bigger conversation about live sets, song transitions and the craft of performance. How do you build a set that flows properly? How do you move between songs? What happens when something goes wrong on stage? And how much of that only comes from doing it repeatedly?

Martin and Billy also talk about Reading Festival, modern event culture, Fontaine’s D.C., Charli XCX, Geese, Glastonbury rumours, Oasis, Robbie Williams and the way live music now often works as a bigger cultural event.

The album discussion focuses on DOMi & JD BECK’s WHO ASKED?, a technically impressive, jazz-influenced keyboard and drum record that raises a useful question: is technical proficiency enough if the listener cannot find a hook?

Topics include:

• Pedalboards, analogue gear and live guitar sounds

• Quad Cortex vs physical pedals

• Why live performance setup matters

• Setlist flow and transitions

• Sequencing a live set like an album

• Reading Festival, Geese, Charli XCX and Fontaine’s D.C.

• Glastonbury rumours and big-event culture

• DOMi & JD BECK and WHO ASKED?

• Technical musicianship, jazz influence and hooks

• Why curiosity still matters in music

Find Apollo Audio online:

apollo-audio.co.uk

The Apollo Audio Podcast is hosted by record producer Martin Lumsden and musician and studio owner Billy Hills and is recorded at Apollo Audio Hertford.

Each episode offers insight into songs, records, and the creative process, drawn from real-world experience in studios and making music.

Also available to watch on YouTube and Spotify

📍 www.apollo-audio.co.uk

📷 Instagram: @apolloaudiopodcast

📧 apolloaudiopod@gmail.com

A Froody Music Production. Production and editing by Martin Lumsden.

www.froodymusic.com

Support this show http://supporter.acast.com/the-apollo-audio-podcast.

Hosted on Acast. See acast.com/privacy for more information.

Martin and Billy are back for another episode of The Apollo Audio Podcast, talking PRS, set lists, songwriting royalties, Dolly Parton, Mr. Brightside, demos, Madonna and the difference between singles and albums.

The conversation starts with how songs earn money when they are performed live, why venues need PRS licences, and why independent artists should understand metadata, publishing and the money they may already be entitled to.

They also talk about Dolly Parton, the songwriting behind I Will Always Love You and Jolene, and how a song can take on a life far beyond its first version.

That leads into Mr. Brightside, the power of a great first idea, and why demos can be more than rough sketches. A demo can help a band hear transitions, test arrangements, find hooks, and sometimes capture something that is hard to recreate later.

The main album discussion focuses on Madonna’s Ray of Light, produced with William Orbit. Martin and Billy talk about Madonna’s career, her 80s and 90s pop dominance, why Ray of Light still feels like a proper album, and how producer collaboration helped create a sound that was different from what people expected.

Topics include:

• PRS, live set lists and songwriting royalties

• Why metadata matters for independent artists

• Dolly Parton and I Will Always Love You

• Mr. Brightside and the power of a first song

• Why demos are useful before recording

• Madonna’s 80s and 90s career

• Ray of Light and William Orbit

• Producer collaboration and artist reinvention

• Singles, EPs and albums

• Why albums and singles do different jobs

Find Apollo Audio online:

apollo-audio.co.uk

The Apollo Audio Podcast is hosted by record producer Martin Lumsden and musician and studio owner Billy Hills and is recorded at Apollo Audio Hertford.

Each episode offers insight into songs, records, and the creative process, drawn from real-world experience in studios and making music.

Also available to watch on YouTube and Spotify

📍 www.apollo-audio.co.uk

📷 Instagram: @apolloaudiopodcast

📧 apolloaudiopod@gmail.com

A Froody Music Production. Production and editing by Martin Lumsden.

www.froodymusic.com

Support this show http://supporter.acast.com/the-apollo-audio-podcast.

Hosted on Acast. See acast.com/privacy for more information.