Martin and Billy discuss Oasis, AI, streaming, Bandcamp, artist discovery, merch, QR codes and Gallows’ Grey Britain.

This episode looks at how artists create attention, build connection and give audiences something to follow beyond one song, one stream or one gig.

Oasis’ continuing reunion story raises questions about music as event culture, nostalgia, generational identity and what it means when a band becomes bigger after they stop being active.

The AI discussion focuses on authenticity, useful tools, fake content, creative replacement and why human creativity still matters when technology can imitate so much of the surface.

For independent artists, the conversation returns to a practical point: streaming platforms can help people discover music, but they rarely provide a complete financial model. Artists need somewhere to send listeners next, whether that is Bandcamp, mailing lists, merch, live shows, direct fan contact or a simple QR code at a gig.

The album discussion is Gallows’ Grey Britain, a heavy, ambitious and carefully constructed British punk record with Hertfordshire links, Frank Carter’s unmistakable vocal presence, and a strong sense of album identity.

Topics include:

Oasis and reunion culture

AI images, AI slop and creative authenticity

Streaming as discovery, not income

Bandcamp, mailing lists and direct fan contact

QR codes, merch and gig strategy

Gallows

Grey Britain

Frank Carter and punk attitude

Albums as complete statements

Preparation before recording

Why attitude and musicianship can work together

Find Apollo Audio online:

apollo-audio.co.uk

The Apollo Audio Podcast is hosted by record producer Martin Lumsden and musician and studio owner Billy Hills and is recorded at Apollo Audio Hertford.

Each episode offers insight into songs, records, and the creative process, drawn from real-world experience in studios and making music.

Also available to watch on YouTube and Spotify

📍 www.apollo-audio.co.uk

📷 Instagram: @apolloaudiopodcast

📧 apolloaudiopod@gmail.com

A Froody Music Production. Production and editing by Martin Lumsden.

www.froodymusic.com

Support this show http://supporter.acast.com/the-apollo-audio-podcast.

Hosted on Acast. See acast.com/privacy for more information.

Martin and Billy are back on The Apollo Audio Podcast, talking coffee, court, pedalboards, live setups, analogue gear, Reading Festival, Fontaine’s D.C., Charli XCX, Geese and DOMi & JD BECK’s WHO ASKED?

The episode starts with Billy’s newly built pedalboard and a wider discussion about why physical gear, live setup, tap tempo, amp sounds, modulation, delay and stage performance all affect the way music feels.

That leads into a bigger conversation about live sets, song transitions and the craft of performance. How do you build a set that flows properly? How do you move between songs? What happens when something goes wrong on stage? And how much of that only comes from doing it repeatedly?

Martin and Billy also talk about Reading Festival, modern event culture, Fontaine’s D.C., Charli XCX, Geese, Glastonbury rumours, Oasis, Robbie Williams and the way live music now often works as a bigger cultural event.

The album discussion focuses on DOMi & JD BECK’s WHO ASKED?, a technically impressive, jazz-influenced keyboard and drum record that raises a useful question: is technical proficiency enough if the listener cannot find a hook?

Topics include:

• Pedalboards, analogue gear and live guitar sounds

• Quad Cortex vs physical pedals

• Why live performance setup matters

• Setlist flow and transitions

• Sequencing a live set like an album

• Reading Festival, Geese, Charli XCX and Fontaine’s D.C.

• Glastonbury rumours and big-event culture

• DOMi & JD BECK and WHO ASKED?

• Technical musicianship, jazz influence and hooks

• Why curiosity still matters in music

Find Apollo Audio online:

apollo-audio.co.uk

The Apollo Audio Podcast is hosted by record producer Martin Lumsden and musician and studio owner Billy Hills and is recorded at Apollo Audio Hertford.

Each episode offers insight into songs, records, and the creative process, drawn from real-world experience in studios and making music.

Also available to watch on YouTube and Spotify

📍 www.apollo-audio.co.uk

📷 Instagram: @apolloaudiopodcast

📧 apolloaudiopod@gmail.com

A Froody Music Production. Production and editing by Martin Lumsden.

www.froodymusic.com

Support this show http://supporter.acast.com/the-apollo-audio-podcast.

Hosted on Acast. See acast.com/privacy for more information.

Martin and Billy are back for another episode of The Apollo Audio Podcast, talking PRS, set lists, songwriting royalties, Dolly Parton, Mr. Brightside, demos, Madonna and the difference between singles and albums.

The conversation starts with how songs earn money when they are performed live, why venues need PRS licences, and why independent artists should understand metadata, publishing and the money they may already be entitled to.

They also talk about Dolly Parton, the songwriting behind I Will Always Love You and Jolene, and how a song can take on a life far beyond its first version.

That leads into Mr. Brightside, the power of a great first idea, and why demos can be more than rough sketches. A demo can help a band hear transitions, test arrangements, find hooks, and sometimes capture something that is hard to recreate later.

The main album discussion focuses on Madonna’s Ray of Light, produced with William Orbit. Martin and Billy talk about Madonna’s career, her 80s and 90s pop dominance, why Ray of Light still feels like a proper album, and how producer collaboration helped create a sound that was different from what people expected.

Topics include:

• PRS, live set lists and songwriting royalties

• Why metadata matters for independent artists

• Dolly Parton and I Will Always Love You

• Mr. Brightside and the power of a first song

• Why demos are useful before recording

• Madonna’s 80s and 90s career

• Ray of Light and William Orbit

• Producer collaboration and artist reinvention

• Singles, EPs and albums

• Why albums and singles do different jobs

Find Apollo Audio online:

apollo-audio.co.uk

The Apollo Audio Podcast is hosted by record producer Martin Lumsden and musician and studio owner Billy Hills and is recorded at Apollo Audio Hertford.

Each episode offers insight into songs, records, and the creative process, drawn from real-world experience in studios and making music.

Also available to watch on YouTube and Spotify

📍 www.apollo-audio.co.uk

📷 Instagram: @apolloaudiopodcast

📧 apolloaudiopod@gmail.com

A Froody Music Production. Production and editing by Martin Lumsden.

www.froodymusic.com

Support this show http://supporter.acast.com/the-apollo-audio-podcast.

Hosted on Acast. See acast.com/privacy for more information.

Martin and Billy are back in one of Apollo Audio’s newly refurbished rehearsal rooms, talking studio upgrades, vinyl, cassettes, music scenes, AI, physical gear, festivals and Phoebe Bridgers’ new album Lost Weekend.

The conversation starts with the changes happening around the studio, including the newly updated rehearsal rooms and plans for more music production, recording and releases at Apollo Audio.

They also talk about record shops, cassette culture, vinyl collecting, local music scenes, AI music tools, Suno, physical amps, pedalboards, and why the process of making music still matters.

The main album discussion focuses on Phoebe Bridgers’ Lost Weekend, a record that feels like a deliberate album rather than a collection of tracks. Martin and Billy discuss reinvention, courage, texture, production choices and why artists sometimes need to move forward without simply repeating what worked before.

The episode closes on a production point that applies to any artist making records now: perfect is not always better. Sometimes the hiss, the movement, the push and pull, the timing changes and the rougher edges are what make a recording feel human.

Topics include:

• Apollo Audio’s refurbished rehearsal rooms

• Vinyl, cassettes and physical music formats

• Record shops and local scenes

• AI music tools and creative shortcuts

• Pedalboards, amps and physical sound

• Reading and Leeds, BBC Introducing and new artist routes

• Phoebe Bridgers and Lost Weekend

• Reinvention after success

• Why perfect is not always better

• Human timing, texture and production choices

• Keeping the feel in a recording

Find Apollo Audio online:

apollo-audio.co.uk

The Apollo Audio Podcast is hosted by record producer Martin Lumsden and musician and studio owner Billy Hills and is recorded at Apollo Audio Hertford.

Each episode offers insight into songs, records, and the creative process, drawn from real-world experience in studios and making music.

Also available to watch on YouTube and Spotify

📍 www.apollo-audio.co.uk

📷 Instagram: @apolloaudiopodcast

📧 apolloaudiopod@gmail.com

A Froody Music Production. Production and editing by Martin Lumsden.

www.froodymusic.com

Support this show http://supporter.acast.com/the-apollo-audio-podcast.

Hosted on Acast. See acast.com/privacy for more information.

Martin and Billy are joined by Josh Dean, MP for Hertford and Stortford, for a conversation about music, local culture, grassroots venues and why spaces like Apollo Audio matter.

Josh talks about growing up in Hertford, spending time around friends in bands, discovering Bob Dylan through his granddad, and his more recent love of Ozzy Osbourne and Black Sabbath.

Local music, business rates, rehearsal spaces, recording studios, grassroots venues and the role that places like Apollo Audio play in giving artists somewhere to practise, perform, record and develop, plus Hertford’s wider music culture, including Rock at the Castle, Musical Mystery Tour, local pubs, young musicians, summer band camps and the importance of giving people a real place to make music rather than only consuming it online.

Topics include:

• Josh’s musical background

• Bob Dylan, Joan Baez and protest music

• Ozzy Osbourne and Black Sabbath

• Artists who reinvent themselves live

• Hertford’s music scene

• Grassroots venues and business rates

• Why rehearsal and recording spaces matter

• Young musicians and local opportunity

• Apollo Audio as part of the community

• Recommended album: Ozzy Osbourne, Blizzard of Ozz

Find Apollo Audio online:

apollo-audio.co.uk

The Apollo Audio Podcast is hosted by record producer Martin Lumsden and musician and studio owner Billy Hills and is recorded at Apollo Audio Hertford.

Each episode offers insight into songs, records, and the creative process, drawn from real-world experience in studios and making music.

Also available to watch on YouTube and Spotify

📍 www.apollo-audio.co.uk

📷 Instagram: @apolloaudiopodcast

📧 apolloaudiopod@gmail.com

A Froody Music Production. Production and editing by Martin Lumsden.

www.froodymusic.com

Support this show http://supporter.acast.com/the-apollo-audio-podcast.

Hosted on Acast. See acast.com/privacy for more information.

Martin and Billy are back for another episode of The Apollo Audio Podcast, AI, copyright, mixing, live performance, chart records and Loathe’s new album A Stranger To You.

The conversation starts with recent discussion around support for grassroots music and the challenge of protecting artists from AI scraping, stem separation and the unauthorised reuse of creative work.

AI tools may have their uses, but there is still a difference between using technology to support a creative process and using it to bypass the work completely.

Martin and Billy also talk about mixing as an active, creative process: automation, fader moves, dynamics, transitions, and the small decisions that make a record feel alive rather than static.

The album discussion focuses on Loathe’s A Stranger To You, a heavy, atmospheric and highly produced record that moves between ambience, industrial textures, extreme heaviness, melody and carefully controlled dynamics.

Topics include:

• AI, copyright and artist protection

• Stem separation and backing tracks

• The difference between tools and shortcuts

• Why learning an instrument still matters

• Mixing, automation and dynamic movement

• UK album chart records

• Oasis and What’s the Story Morning Glory?

• Loathe and A Stranger To You

• Arrangement, transitions and album flow

• Why records still reward proper listening

Video version available on YouTube and Spotify.

Find Apollo Audio online:

apollo-audio.co.uk

The Apollo Audio Podcast is hosted by record producer Martin Lumsden and musician and studio owner Billy Hills and is recorded at Apollo Audio Hertford.

Each episode offers insight into songs, records, and the creative process, drawn from real-world experience in studios and making music.

Also available to watch on YouTube and Spotify

📍 www.apollo-audio.co.uk

📷 Instagram: @apolloaudiopodcast

📧 apolloaudiopod@gmail.com

A Froody Music Production. Production and editing by Martin Lumsden.

www.froodymusic.com

Support this show http://supporter.acast.com/the-apollo-audio-podcast.

Hosted on Acast. See acast.com/privacy for more information.

Martin and Billy are back for another filmed episode of The Apollo Audio Podcast, starting with the latest Apollo Audio studio gig featuring Conor Bond, Wire Bugs and High Society.

That leads into a wider conversation about small venues, DIY shows and why intimate gigs still matter. Stadium shows can be huge events, but smaller rooms give artists something different: atmosphere, connection, audience response and a place to build properly.

They also talk about System of a Down, Oasis, stand-up comedy in stadiums, the Rolling Stones, chart records in the streaming age, and why comparing modern streams with old physical single sales is not always straightforward.

The album discussion focuses on Bring Me The Horizon’s Count Your Blessings | Repented, a re-recorded version of their debut album. Billy explains his connection to the band, while Martin tries to understand the value of revisiting an old record with more experience, better production and a much larger audience.

Topics include:

• Apollo Audio studio gigs

• Why small venues still matter

• Stadium shows vs intimate rooms

• Building an audience before stepping up

• The cost and risk of putting on live shows

• Streaming-era chart records

• Bring Me The Horizon and Count Your Blessings | Repented

• Re-recording old albums

• Heavy music, niche audiences and artist evolution

• Why production quality can change how a record is heard

Video version available on YouTube and Spotify.

Find Apollo Audio online:

apollo-audio.co.uk

The Apollo Audio Podcast is hosted by record producer Martin Lumsden and musician and studio owner Billy Hills and is recorded at Apollo Audio Hertford.

Each episode offers insight into songs, records, and the creative process, drawn from real-world experience in studios and making music.

Also available to watch on YouTube and Spotify

📍 www.apollo-audio.co.uk

📷 Instagram: @apolloaudiopodcast

📧 apolloaudiopod@gmail.com

A Froody Music Production. Production and editing by Martin Lumsden.

www.froodymusic.com

Support this show http://supporter.acast.com/the-apollo-audio-podcast.

Hosted on Acast. See acast.com/privacy for more information.

Martin and Billy are back on camera for another filmed episode of The Apollo Audio Podcast, talking studio upgrades, summer gigs, live shows, festival season and why performance still matters whether you are on stage or in the studio.

The conversation starts with recent shows from Metallica, My Chemical Romance, Wolf Alice, System of a Down and others, leading into a wider discussion about what makes a live performance feel like an event. It is not always about pyrotechnics or massive staging. Even small bands can think about how they hold attention, perform their songs and create something memorable for an audience.

The album discussion focuses on Angine de Poitrine’s Vol. II, a strange, heavy, rhythmic and surprisingly enjoyable record that sits somewhere between rock, groove, microtonal guitar, odd time signatures and full alien-performance art.

Martin and Billy talk about why the band works, how weird music can still connect, and why artists no longer need everyone to understand what they are doing. In a world of fragmented audiences, the real aim is not universal appeal. It is finding the people who genuinely care.

Topics include:

• Filming the podcast

• Studio upgrades and video setup

• Metallica, Wolf Alice and My Chemical Romance

• Stagecraft and live performance

• Performing in the studio, not just singing into a microphone

• Angine de Poitrine and Vol. II

• Weird music, groove and microtonal guitar

• Cult audiences and niche appeal

• Why artists do not need everyone to get it

• Finding the audience that actually cares

Video version available on YouTube and Spotify.

Find Apollo Audio online:

https://apollo-audio.co.uk

The Apollo Audio Podcast is hosted by record producer Martin Lumsden and musician and studio owner Billy Hills and is recorded at Apollo Audio Hertford.

Each episode offers insight into songs, records, and the creative process, drawn from real-world experience in studios and making music.

Also available to watch on YouTube and Spotify

📍 www.apollo-audio.co.uk

📷 Instagram: @apolloaudiopodcast

📧 apolloaudiopod@gmail.com

A Froody Music Production. Production and editing by Martin Lumsden.

www.froodymusic.com

Support this show http://supporter.acast.com/the-apollo-audio-podcast.

Hosted on Acast. See acast.com/privacy for more information.