Today I chat with SMRT Social founder, Curtis Howe, on how to grow your digital marketing agency. 

Some of my favorite takeaways from today's chat include:

• How to position pricing when you're first starting out your agency, especially when you're able to price low to get started.
• The value of both face-to-face sales and referrals, plus how to consistently get them.

Today Jenny Ambrose of Puree Fantastico and I focus on a topic I think a lot of us overlook: How to grow an agency with authenticity, integrity, and empathy.

Many agency and client relationships are purely transactional, but what if we pivoted to more meaningful relationships? What would it look like if we took a more heart-centered approach?

Building relationships with our clients and our teams that reflect what we want to see in the world creates a trickle-down effect that seeds long-term change. Could we lean into this more? If so, what would that look like?

Today I sit down with Chris LaFay, owner of Classic City Consulting. Chris started his agency as a freelancer and scaled to a robust team, but like many agency owners, hit a ceiling when it came to growth. Chris shares how working with an external resource as an executive leader helped open his eyes to new opportunities and provided the accountability he needed to grow.

We also chat about the scarcity mindset and the value of building a network of agency owners. This is something we often overlook and it can really help your agency scale when you have the right partners in place. 

KEY TAKEAWAYS:

• Overcoming the Superhero Complex
• Building your Team
• Creating Support from your Network