In this episode, we break down the brutal truth about building and scaling a startup, from faking a team to land the first client, to nearly losing everything because of one bad contract.

Our guest shares the real story behind building a global food delivery and restaurant tech company, surviving COVID, navigating venture capital, and learning why most startups fail.

We talk about:
• Why most startups run out of money
• The truth about restaurant profit margins
• Why delivery apps aren’t the villain
• How cloud kitchens actually work (and why most fail)
• Founder mistakes that almost killed the business
• The reality of raising capital
• Corporate executives getting used and replaced
• Why starting a company with friends can destroy relationships
• What scaling too fast really costs
• Lessons learned after selling the company

If you’re interested in entrepreneurship, startup growth, venture capital, food delivery business models, restaurant economics, scaling a tech company, or founder mindset, this episode breaks it down with zero fluff.

This is not theory. This is what actually happens behind the scenes when building a high-growth startup.

Subscribe for more conversations on business, money, scaling, investing, and elite performance.

What truly separates champions from everyone else isn’t talent, aggression, or motivation, it’s mental discipline, calm decision-making, and the ability to perform under pressure.

In this episode, legendary coach Javier Mendez breaks down the psychological frameworks behind elite performance and long-term mastery. Drawing from decades of experience coaching world-class athletes — including shaping the mindset behind Khabib Nurmagomedov’s calm dominance, Javier explains why confidence consistently beats fear, why reaction matters more than overthinking, and why relaxation is often the most misunderstood advantage at the highest level.

This conversation goes far beyond fighting. It explores how elite performers prepare for pressure before it arrives, how leaders earn trust through consistency and loyalty, and why preparation and sacrifice compound over time. Javier shares insights on strategy versus raw aggression, emotional control in high-stakes moments, and why those who stay composed gain an unfair advantage over those driven by impulse.

You’ll hear lessons on mental toughness, leadership, discipline, focus, and decision-making that apply directly to business, personal growth, content creation, and life itself. Whether you’re building a career, leading a team, or chasing mastery in any field, these principles explain why some people rise when everything is on the line, while others collapse.

This episode is a deep dive into how champions think, how confidence is built, and how staying calm under pressure becomes a weapon.

Not everyone who laughs with you is meant to walk with you.

At some point in life, you realise that growth isn’t just about adding better habits, it’s also about choosing better people.

Some friendships push you forward.
Some keep you comfortable.
And some quietly drain your time, focus, and ambition.

This isn’t about cutting people off out of ego. It’s about alignment.

Who you spend time with shapes: how you think, how you act, what you believe is possible

If your circle doesn’t challenge your mindset, discipline, or standards, you’ll end up shrinking your dreams to fit the room.

Choose friends who: respect your goals support your silence and your grind want to grow, not just escape

Because in the long run, your environment decides your future more than your intentions ever will.

Choose wisely. It changes everything.

Again to reemphasise, no matter what happens between us, Mo has taught me almost everything from 13 years old he took me under his wing and allowed me to be on his team. Like I said I’m forever indebted to him for that. Everyone’s journey is different, Mo has made it in life and I’m still on the come up. He can be at the beach at 3pm whereas I’d have to be in the office. Always wishing him all the best in life 100%