The Agency That Only Gets Paid When You Sell | Cameron Taylor
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The Agency That Only Gets Paid When You Sell | Cameron Taylor
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Everyone posts the wins. This is the machine behind them. In this episode of The System Behind It, Reuben sits down with Cameron Taylor, founder of Kindling, the UK's biggest commission-based lead generation agency for home improvement.
Cameron only gets paid a percentage of the actual sale, not a retainer, so if the leads he sends don't convert, he doesn't get paid. That one decision forces him to care about the entire journey, from the first advert to money in the bank.
We get into:
Why commission means there's nowhere to hide
Why people still buy from people, and trust beats volume
The full journey from advert to booked job
Where AI helps in sales, and where it quietly destroys trust
Why most businesses have a systems problem, not a lead problem
Just an honest conversation about the engine room of a business that works.
Listen on your podcast app of choice, or watch at www.thesystembehindit.com
Find Cameron: search "Cameron Taylor" on LinkedIn, or We Are Kindling.