『The Agency Owner Podcast with Fexingo: Marketing Agencies, Clients, and Service Business』のカバーアート

The Agency Owner Podcast with Fexingo: Marketing Agencies, Clients, and Service Business

The Agency Owner Podcast with Fexingo: Marketing Agencies, Clients, and Service Business

著者： Fexingo
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Lucas and Luna run the numbers on running a marketing agency that doesn't just survive but commands premium fees. Each episode examines a single operational lever — pricing methodology, client churn rate benchmarks, talent retention costs, or the economics of retainer vs. project billing — using real agency financials and named case studies (DDB's pivot to performance models, Ogilvy's proprietary creative scoring system, The Hoth's scalable fulfillment). Lucas, a former agency strategist for independent shops, interrogates the math behind the P&L; Luna, a client-side marketer turned fractional CMO, pushes back with the buyer's perspective: what actually justifies a $50k monthly retainer? Together they decode why agencies with average growth rates of 12% still fail at 18 months, how to structure a creative department so you're not selling hours, and why the biggest agencies are quietly buying media placements at scale. This is the show for agency owners who want to stop trading time for money without hiring a consultant. After each conversation, you'll know exactly which metric to pull from your own QuickBooks and what question to ask your CFO tomorrow morning. #AgencyManagement #MarketingAgency #ServiceBusiness #AgencyPricing #ClientRetention #CreativeEconomics #AgencyGrowth #AgencyProfits #ScalableServices #RetainerModels #AgencyOperations #AgencyStrategy #Business #FexingoBusiness #BusinessPodcast #Marketing #AgencyOwner #AgencyLife Keep every episode free: buymeacoffee.com/fexingo© 2026 Fexingo. All rights reserved. 経済学
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  • How a 10-Person Agency Built a Client Retention System That Predicts Churn

    How a 10-Person Agency Built a Client Retention System That Predicts Churn
    2026/06/07
    Episode 36 of The Agency Owner Podcast. Lucas and Luna dig into the story of a 10-person B2B marketing agency that built a data-driven client retention system. By tracking 12 engagement signals—from email open rates to meeting attendance to inbound request volume—the agency created a 'health score' that predicts churn 45 days in advance. They slashed churn from 18% to 6% in nine months and grew revenue per client by 22%. Lucas walks through the exact metrics, the scoring model, and the automated intervention playbook they used. Luna pushes back on how to avoid over-engineering the system and when a human touch still matters. If you've ever lost a client you thought was happy, this episode gives you a repeatable process to catch warning signs early. #AgencyOwner #ClientRetention #ChurnPrediction #HealthScore #MarketingAgency #B2BMarketing #ClientSuccess #AgencyGrowth #DataDriven #RetentionStrategy #PredictiveAnalytics #ClientEngagement #AgencyOperations #BusinessPodcast #FexingoBusiness #ServiceBusiness #AgencyManagement #ClientRelationships Keep every episode free: buymeacoffee.com/fexingo
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    10 分
  • How a 20-Person Agency Built a Client Education Engine That Reduced Support Tickets by 40 Percent

    How a 20-Person Agency Built a Client Education Engine That Reduced Support Tickets by 40 Percent
    2026/06/06
    Lucas and Luna dive into the specifics of how a mid-sized marketing agency transformed its client support burden into a scalable education engine. They break down the actual numbers: a 40 percent reduction in support tickets within three months, a 25 percent increase in client satisfaction scores, and an estimated $120,000 in annual cost savings. The hosts walk through the agency's step-by-step approach—from auditing the top 50 support requests to building a structured video library, implementing an in-app knowledge base, and creating a client certification program. They discuss the upfront investment of 200 hours of content creation and how the agency recouped that time in less than six months. Lucas and Luna also explore the broader strategic implications: how educating clients on the agency's process actually strengthened the partnership, reduced scope creep, and freed up senior team members for higher-value work. This is a tactical episode for any agency owner tired of answering the same questions over and over. #ClientEducation #AgencyOperations #SupportTickets #MarketingAgency #ClientSuccess #KnowledgeBase #VideoLibrary #ClientCertification #Efficiency #ScopeCreep #ClientSatisfaction #ServiceBusiness #AgencyScaling #FexingoBusiness #BusinessPodcast #TheAgencyOwnerPodcast #LucasAndLuna #AgencyGrowth Keep every episode free: buymeacoffee.com/fexingo
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    9 分
  • How a 12-Person Agency Built a Client Crisis Protocol That Saved 80 Percent of At-Risk Accounts

    How a 12-Person Agency Built a Client Crisis Protocol That Saved 80 Percent of At-Risk Accounts
    2026/06/06
    Episode 34 of The Agency Owner Podcast. Lucas and Luna dive into a specific case: a 12-person B2B marketing agency that lost two anchor clients in one quarter and designed a Client Crisis Protocol. They break down the three-part framework — early warning signals, the 24-hour response drill, and the recovery meeting script — that saved eight of ten at-risk accounts the following year. The conversation covers how the agency defined leading churn indicators (including a weekly 'temperature check' metric), how they trained account leads to escalate without ego, and the specific language used in the recovery meeting that turned a cancellation into a contract expansion. Lucas walks through the numbers: the protocol cost about 12 hours per quarter to maintain and returned an estimated $340,000 in retained revenue in its first year. The hosts also discuss why most agencies treat churn as a fire drill in the monthly review rather than a practiced muscle. No theory — just a playbook you could sketch on a napkin and brief your team on Monday. #AgencyOwner #ClientRetention #ChurnReduction #ClientCrisis #AgencyManagement #ServiceBusiness #AccountManagement #ClientSuccess #B2BAgency #ClientOnboarding #AgencyOperations #RevenueRetention #ClientRecovery #AgencyPlaybook #FexingoBusiness #BusinessPodcast #MarketingAgency #PodcastEpisode Keep every episode free: buymeacoffee.com/fexingo
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    11 分
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