『The Advertising Forum by Marketecture』のカバーアート

The Advertising Forum by Marketecture

The Advertising Forum by Marketecture

著者： AdTechGod and Jeremy Bloom
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The Advertising Forum was created to address popular adtech, media and advertising topics and foster innovation by bringing together industry thought leaders, innovators, and experts from AdTech, Agency, and Brand sectors. Recognizing the industry's thirst for knowledge, we empower the community through open discussions with industry experts. Each series will focus on a topic ranging from creative to yield with a goal of eliminating industry noise and getting straight to the topic. Together, we can create a brighter future for advertising. Interested in sponsoring the show? Contact ⁠Marketecture Media.⁠Copyright © 2025 Marketecture Media, Inc. All rights reserved. マーケティング マーケティング・セールス 政治・政府 経済学
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  • What Happens When AI Starts Buying the Ads? | Horizon's John Koenigsberg & Nav Singh

    What Happens When AI Starts Buying the Ads? | Horizon's John Koenigsberg & Nav Singh
    2026/10/15
    AI is changing the way programmatic advertising works, but turning that innovation into real business value takes more than just technology. On this episode of The Advertising Forum, sponsored by FreeWheel, AdTechGod and Jeremy Bloom sit down with John Koenigsberg, EVP, Head of Product Partnerships at Horizon, and Nav Singh, SVP, Programmatic Innovation at Horizon, to discuss agentic AI, smarter automation, data complexity, and why human expertise remains essential to the future of media buying. Takeaways Data & Expertise: Turning data into actionable insights drives competitive advantage. AI Innovation: Real-world testing separates measurable value from hype. Agentic Automation: AI reduces repetitive tasks and creates more time for strategy. Human Judgment: Trusted measurement and oversight remain essential. Collaboration: Connected AI workflows require teamwork across the advertising ecosystem. Chapters00:00 Introduction to Built In, Built On00:24 Meet John Koenigsberg and Nav Singh00:54 Data and Technology Complexity02:51 AI: Real Value vs. Hype04:04 Agentic AI and Media Buying06:40 Data Signals and Human Judgment08:36 Connected AI Advertising Workflows09:04 Challenges of AI Integration10:43 Technology Evolution and Partnerships12:04 Closing Remarks
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    13 分
  • Building Trust, Attention & Authenticity in the AI Advertising Era with Luis Di Como

    Building Trust, Attention & Authenticity in the AI Advertising Era with Luis Di Como
    2026/06/25
    In Episode 3 of The Great AI Advertising Reset Series, sponsored by DoubleVerify, Luis Di Como, former EVP of Global Media at Unilever, joins Jeremy Bloom and AdTechGod to discuss the growing complexity of digital advertising, the rise of AI agents, and why audiences, authenticity, and attention are becoming the defining pillars of modern marketing. Takeaways AI is shifting from a tool that answers questions to a system that helps shape decisions. Marketers must plan for both human audiences and AI agents. Authenticity is becoming more important as AI-generated content proliferates. Content performs best when paired with the right context. Media quality directly influences business outcomes. Automation is essential for managing marketing complexity at scale. Human judgment remains critical in AI-powered workflows. Trust in AI grows through transparency, standards, and guardrails. Brands need clear risk tolerances when deploying AI systems. Attention that drives measurable business outcomes is the ultimate goal. Chapters00:00 Introduction to The Great AI Advertising Reset Series00:32 Why Digital Advertising Has Become More Complex01:31 The Three A's: Audiences, Authenticity & Attention04:55 How AI Is Reshaping Marketing Organizations07:26 Moving Beyond Basic AI Automation08:55 Why Human Judgment Still Matters09:22 Connecting Media Quality to Business Outcomes11:12 Content Plus Context Equals Better Results11:38 Building Trust in AI Decision Making12:07 The Self-Driving Car Analogy for AI Adoption14:20 Final Thoughts on AI, Trust & Marketing
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    15 分
  • The Great AI Advertising Reset: DoubleVerify CEO Mark Zagorski on AI Slop and Fraud

    The Great AI Advertising Reset: DoubleVerify CEO Mark Zagorski on AI Slop and Fraud
    2026/06/18
    In Episode 1 of The Great AI Advertising Reset Series, sponsored by DoubleVerify, AdTechGod and Jeremy Bloom sit down with Mark Zagorski, CEO of DoubleVerify, to discuss the future of AI-driven advertising. Mark shares how DoubleVerify's newly launched DV Neura powers trust, transparency, and control across digital media, while helping brands combat AI-generated content, ad fraud, and the growing challenges of an agentic advertising ecosystem. From AI slop to CTV fraud, learn how advertisers can navigate the next era of advertising with greater confidence. Takeaways DV Neura is the AI engine powering DoubleVerify's measurement, optimization, and verification capabilities. AI has been embedded in DoubleVerify's technology for nearly 18 years through machine learning and automation. Agentic advertising is still in its early stages and requires stronger transparency and industry standards. Independent verification will play a critical role in validating AI agents and automated media buying. AI-generated content is rapidly increasing across social and digital platforms. DoubleVerify developed "SlopStopper" to help advertisers avoid low-quality AI-generated content. AI is accelerating ad fraud, particularly within Connected TV environments. DoubleVerify uses AI to detect and combat AI-driven fraud and misinformation. Neura helps advertisers move from insights to action faster. The core benefits of Neura are speed, confidence, and control. Chapters 00:00 Introduction to The Great AI Advertising Reset Series01:15 Why DoubleVerify Built DV Neura02:48 The Future of Agentic Advertising04:22 Building Trust and Transparency in AI Ecosystems04:37 The Growing Threat of AI Slop05:56 Introducing SlopStopper06:27 AI's Role in Rising Ad Fraud07:40 What Makes DV Neura Different08:31 Real-World Results and ROI from Neura09:22 Benefits Marketers Will Feel Immediately10:39 Speed, Confidence, and Control10:59 Final Thoughts and Closing Remarks
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    11 分
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