Welcome to Episode 102 of The Accidental Business Owner Podcast from My True North, presented by Jay Allen.

This week, Jay sits down with Amanda Daniels-Allen, founder of Koogar, to explore the powerful concept of Money Archetypes – the subconscious patterns and beliefs that shape how you earn, spend, invest and value money in your business.

If you’ve ever wondered why you make certain financial decisions, avoid others, or get stuck in repetitive money habits… this conversation is going to hit home. Amanda breaks down what Money Archetypes really are, how to identify yours, and how to use that awareness to grow your business, pricing confidence and financial resilience.

In this episode you’ll learn:
🔹 What Money Archetypes are and why they matter
🔹 How your upbringing and environment influence your relationship with money
🔹 Why business owners sabotage their own success without realising
🔹 How to align your pricing and offers with your core values
🔹 Practical steps to shift your money mindset today

Whether you’re scaling, starting, or shifting direction in business — understanding your Money Archetype can change everything.

About Our Guest:
Amanda Daniels-Allen is the founder of Koogar – specialising in marketing strategy, brand alignment and human-centred business development. She helps business owners create marketing that feels authentic, grounded and effective.

Connect with Us:
👉 Follow My True North: https://www.mytruenorth.biz
👉 Learn more about Koogar: https://www.koogar.co.uk
👉 Subscribe for weekly episodes!

Keywords / SEO Tags:
Money Archetypes, Amanda Daniels Allen, Koogar, Jay Allen, My True North, The Accidental Business Owner Podcast, Money Mindset, Business Growth, Entrepreneur Mindset, Pricing Confidence, Business Coaching, Small Business Advice, Marketing Strategy, Personal Development for Business Owners.

The Accidental Business Owner Podcast
Hosted by Jay Allen | Founder of My True North – The UK’s Leading Ethical Coaching Company

Episode Title: The Bottleneck Effect – Why You’re Still the Problem

Welcome back to The Accidental Business Owner Podcast, where we help purpose-driven entrepreneurs scale sustainably—without losing their sanity.

In this episode, Jay Allen gets uncomfortably honest about the real reason your business isn’t growing the way you want it to: you.

• Your decisions.
• Your habits.
• Your need to control everything.

If you’ve ever felt like:

• Your business can’t run without you,
• You’re constantly firefighting,
• Or growth has plateaued no matter how hard you push...

Then this episode is going to hit home.

Jay breaks down:✅ The hidden ways YOU create bottlenecks in your business✅ Why working harder is the least effective strategy✅ How to shift from being the operator to becoming the owner✅ Practical systems and mindset shifts to scale without burnout

This isn’t about guilt or blame—it’s about ownership. And taking back control in a way that frees you and your business to grow.

Please visit my website to get more information: http://www.mytruenorth.biz/

✨ Check out the our 2 free Business Assessment Tools: https://www.mytruenorth.biz/work-with-me/

🔔𝐃𝐨𝐧'𝐭 𝐟𝐨𝐫𝐠𝐞𝐭 𝐭𝐨 𝐬𝐮𝐛𝐬𝐜𝐫𝐢𝐛𝐞 𝐭𝐨 𝐦𝐲 𝐜𝐡𝐚𝐧𝐧𝐞𝐥 𝐟𝐨𝐫 𝐦𝐨𝐫𝐞 𝐮𝐩𝐝𝐚𝐭𝐞𝐬.

https://www.youtube.com/@MyTrueNORTHUK/

⭐⭐⭐⭐Audio Podcast is currently on your favourite platforms

Spotify:

https://open.spotify.com/show/6DUyVgA3TjsQmyjgP4CInG?si=1ac052c8ef7a42df

ApplePodcast:

https://podcasts.apple.com/us/podcast/addazero-business-challenge/id1808888157

Podbean:

https://www.podbean.com/podcast-detail/a8c28-1c5065/%23ADDAZERO-Business-Challenge-Podcast

🔗 Stay Connected

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Website: http://www.mytruenorth.biz/

📩 For business inquiries: Enquiries@MyTrueNORTH.Biz =================================

✅ About My True North – The Ethical Coaching Company
I’m Jay Allen—ex-Army medic, 2x Global Entrepreneur Award winner, TEDx speaker, and founder of My True North. After scaling and exiting multiple businesses, I now help entrepreneurs grow with clarity, confidence, and conscience.

Through our award-winning #ADDAZERO methodology and The Freedom Technique, we support business owners to scale ethically and sustainably—without burnout or compromise.

Join the movement. Let’s turn accidental success into intentional, lasting impact.

In this episode of The Accidental Business Owner Podcast by My True North, host Jay Allen speaks with legendary entrepreneur Simon Woodroffe OBE, the visionary behind YO! Sushi.

👉 Discover how Simon went from borrowing £150,000 to build his dream, to selling YO! Sushi for a staggering £494 million. He shares the highs, lows, and unfiltered truths about scaling a brand, taking risks, and knowing when to sell.If you’ve ever wondered how to grow a business from idea to multi-million-pound exit, this candid interview will inspire, educate, and challenge your perspective on entrepreneurship.

📌 Episode Highlights:

How Simon turned a £150K loan into one of the UK’s most iconic brands

The bold decisions that grew YO! Sushi into a global phenomenon

Why and how Simon chose to sell for £494MLessons every entrepreneur can take from his extraordinary journey🔔

Don’t forget to Subscribe and turn on Notifications so you never miss an episode of The Accidental Business Owner Podcast.

Please visit my website to get more information: http://www.mytruenorth.biz/ #SimonWoodroffe #YOSushi #YO!Sushi #JayAllen #MyTrueNorth #TheAccidentalBusinessOwnerPodcast #Entrepreneurpodcast #BusinesspodcastUK #Startupstory #Businessexitstrategy #Howtogrowabusiness #Scalingabusiness #Startuptoexit #£494Mbusinessexit #Howtosellabusiness #Entrepreneursuccessstory #Restaurantbusinesssuccess #Businessgrowthpodcast #Startupfounderinterview #Millionaireentrepreneurstory✨ Check out the ADDAZERO Free Scaleup audit report here: http://www.addazero.co.uk/free-scale-audit

🔔𝐃𝐨𝐧'𝐭 𝐟𝐨𝐫𝐠𝐞𝐭 𝐭𝐨 𝐬𝐮𝐛𝐬𝐜𝐫𝐢𝐛𝐞 𝐭𝐨 𝐦𝐲 𝐜𝐡𝐚𝐧𝐧𝐞𝐥 𝐟𝐨𝐫 𝐦𝐨𝐫𝐞 𝐮𝐩𝐝𝐚𝐭𝐞𝐬.https://www.youtube.com/@MyTrueNORTHUK/?sub_confirmation=1 ⭐⭐⭐Audio Podcast is currently on your favourite platforms:Spotify:https://open.spotify.com/show/6DUyVgA3TjsQmyjgP4CInG?si=1ac052c8ef7a42df ApplePodcast:https://podcasts.apple.com/us/podcast/addazero-business-challenge/id1808888157Podbean:https://www.podbean.com/podcast-detail/a8c28-1c5065/%23ADDAZERO-Business-Challenge-Podcast🔗 Stay Connected With Me.Facebook: https://www.facebook.com/MyTrueNORTHUK/ Instagram: https://www.instagram.com/mytruenorthuk/ Linkedin: https://www.linkedin.com/in/jayallen-mytruenorth/ Website: http://www.mytruenorth.biz/ 📩 For business inquiries: Enquiries@MyTrueNORTH.Biz =============================🎬

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✅ About My TrueNORTH - The Ethical Coaching Company.

Welcome to My TrueNORTH – The Ethical Coaching Company!

I’m Jay Allen, a 2x Global Entrepreneur Award winner and former British Army medic turned business scale mentor. After leading change at the board level and scaling & exiting multiple businesses, I now help business owners grow sustainably and ethically. Through My TrueNORTH, I coach purpose-driven entrepreneurs to scale with integrity and clarity.

I also founded the #ADDAZERO Business Challenge with a bold goal: to help 1,000,000 business owners add a zero to their income. Join me for real, ethical growth strategies that make a lasting impact.

For Business inquiries, please use the contact information below:

📩 Email: Enquiries@MyTrueNORTH.Biz

🔔 Ready to scale ethically and sustainably? Subscribe for ethical business mentoring, expert business coaching, growth strategies, and the tools to grow your business!

https://www.youtube.com/@MyTrueNORTHUK/?sub_confirmation=1