If the idea of raising your prices makes you uncomfortable, anxious, or worried about losing customers, this episode of The Accidental Business Owner Podcast is one you cannot afford to skip.

🔥 In this episode, I break down:

💭 1. Why business owners avoid raising prices

📉 2. How undercharging slowly suffocates your business

📖 3. The story of six years without a price rise

💡 4. Why a price increase is not greed — it’s survival

🎯 5. How to raise your prices confidently and correctly

🎧 Why This Episode Matters

In this episode, I dive into one of the most common — and most damaging — patterns I see in small businesses: staying underpriced out of fear.

I share a real story of a business owner who hadn’t raised their prices in over six years. Costs went up. Workload increased. Margins eroded. Yet prices stayed frozen — not because it made sense, but because of fear.

Fear of backlash.
Fear of customers complaining.
Fear of rocking the boat.
Fear of not being “worth it.”

And they’re not alone. Most pricing problems aren’t financial — they’re emotional.

From guilt to comparison to discomfort with confrontation, I explain the real (and often hidden) reasons owners resist change — even when they know their pricing no longer works.

When prices stay still but costs rise, the maths stops working. You look busy, but underneath the surface, you’re struggling to breathe.

I walk you through the powerful, real-world example of a business owner who didn’t raise prices for six years — and how dangerously close they came to breaking the business without realising it.

If your pricing can’t sustain your business, your business can’t sustain you. Raising prices is often the most responsible decision you can make.

I cover what to consider, how to prepare, and how to communicate a price rise in a way that feels ethical, fair, and respectful — without losing your best customers.

If you know your pricing is overdue for review…
If you’ve been putting it off for months or years…
If your business looks successful but feels tight behind the scenes…

This episode is your wake-up call.

You don’t need more clients.
You don’t need longer hours.
You need pricing that reflects reality — not fear.

This isn’t about charging ridiculous fees.
It’s about charging sustainably.

👉 Download Your FREE Business Freedom Assessment:
www.mytruenorth.club/bfa

👉 Access all My TrueNORTH links, platforms & resources:
https://linktr.ee/MyTrueNORTHUK

If this episode helped you, please:
✅ Subscribe so you never miss an episode
✅ Share it with your network — someone you know needs this message
✅ Leave a comment or review to help more owners discover the show

Through the #ADDAZERO Business Challenge, my mission is bold:
to eradicate unemployment in the UK by helping 100,000 business owners scale sustainably — creating more new roles than people actively seeking employment.

This podcast is for education only and is not financial, legal, tax, HR, or professional advice. Always seek appropriate guidance before taking action. Listening does not create a client relationship with My TrueNORTH Ltd.

In this week’s episode of The Accidental Business Owner Podcast, I speak directly to every entrepreneur who is still making decisions based on gut feel, guesswork, or whatever feels urgent in the moment.
If that’s you, this episode has the power to completely change how you run your business.

🔥 Here’s what I walk you through in this episode:

📊 1. Why so many business owners still rely on guesswork

🔍 2. How Data & Decisions fit into the Owner's Operating System

⚠️ 3. The danger of running blind

📈 4. How data empowers you rather than restricts you

🎯 5. The turning point for every business owner

🎧 Why This Episode Matters

Most business owners I meet are busy. They’re working hard. They’re reacting to everything. But they don’t actually know what’s happening inside their business. They don’t have clarity. And when you don’t have clarity, every decision feels risky… because, frankly, it is.

In this episode, I break down why data is the foundation of confident, strategic decision‑making, and why so many business owners unknowingly operate blind. More importantly, I introduce you to the Owners Operating System, with a specific focus on Data & Decisions — the MSOFT pillar that turns chaos into clarity and guesswork into intentional leadership.

This isn’t about spreadsheets, corporate dashboards, or drowning in metrics.
This is about using the right data to take control of your business.

I reveal the hidden reasons entrepreneurs avoid data — lack of time, lack of confidence, and fear of what the numbers might actually say.

This is the backbone of MSOFT, and the key to running your business with clarity instead of crisis.

Without data, you’re reacting instead of leading. You’re hoping instead of planning. And every choice — pricing, staffing, marketing, growth — becomes a gamble.

I show you how understanding your numbers gives you control, confidence, and direction — without turning you into a “corporate analyst.”

Whether you’re just starting out or years into business, learning to measure what matters is the moment everything shifts.

When business owners tell me they feel overwhelmed, uncertain, or stuck, it’s almost always because they’re flying blind. They’re making decisions based on pressure, emotion, or guesswork — and then wondering why results aren’t consistent.

But when you embrace data, you stop feeling at the mercy of your business.
You become proactive, intentional, and strategic.

The Owners Operating System (Data & Decisions) is about three things:

Clarity.
Confidence.
Control.

And those three things change everything.

If you want to stop guessing and start leading with purpose, this episode is essential listening.

🎧 Enjoying the Podcast?

Here’s How You Can Support It

✅ Subscribe

✅ Share it with your network

✅ Leave a comment or review

📌 Helpful Links, Resources & Ways to Support the Show

👉 Take the FREE Business Freedom Assessment:
www.mytruenorth.club/bfa

👉 Access all My TrueNORTH resources, platforms & social links:
https://linktr.ee/MyTrueNORTHUK

If you’ve found value in this episode, the best way to support the show is to:

So you never miss an episode of The Accidental Business Owner Podcast.

Other business owners might be struggling with the same challenges — your share could be the insight they need today.

Your feedback helps more accidental business owners discover the show and get the support they deserve.

In this week’s episode of The Accidental Business Owner Podcast, I tackle one of the biggest misconceptions in entrepreneurship: the idea that being busy means being productive. If you feel like you’re constantly working, constantly firefighting, and constantly stretched — but still not moving forward — this episode is going to feel uncomfortably familiar.

🔥 Here’s what I unpack in this episode:

🧠 1. Why entrepreneurs fall into the ‘busy fool’ trap

📉 2. Why busyness destroys scalability

💔 3. The gap between why you started… and how you’re living

🛠 4. The Three D’s: The simple framework that frees 10 hours a week

🔍 5. The truth about time management

I meet business owners every day who started their companies for freedom, flexibility, and control… yet somehow ended up with the exact opposite. Long hours. Endless to‑do lists. No headspace. No strategy. No time.
Without realising it, they’ve accidentally built themselves a job — a stressful one — instead of building a business.

In this episode, I break down why “being busy” is not a badge of honour but a warning sign that something deeper is broken inside your systems, structure, or decision‑making. Busyness feels productive, but most of the time it’s just noise, distraction, and avoidance in disguise.

I walk through the psychology behind doing everything yourself — the beliefs, fears, habits, and excuses that keep business owners stuck.

No business grows if every task, every decision, and every problem relies on you. If your business only works when you’re working, you don’t own a business — you own a job.

Most people start businesses for freedom and flexibility. But they end up with 12‑hour days, guilt when they slow down, and the constant feeling of being behind.

I break down my practical, proven system that helps business owners stop defaulting to “I’ll just do it myself” and start making clear decisions that protect their time, their energy, and their profitability.

It’s never really about time. It’s about systems, boundaries, and leadership — and I explain how to rebuild each one.

If you feel overwhelmed, stretched thin, constantly busy but never progressing, this episode is your reset button.
Not more hustle. Not more noise.
Just clarity.

My goal in this episode is simple: to help you step out of the chaos and start thinking like the Strategic CEO your business actually needs — not the exhausted operator you’ve accidentally become.

You don’t need more hours.
You need a different approach.

👉 Learn more or work with me: https://www.mytruenorth.biz

👉 Take the FREE Business Freedom Assessment: Scaleup Audit: https://www.mytruenorth.club/bfa

👉 Subscribe for weekly episodes: https://www.youtube.com/@MyTrueNORTHUK/?sub_confirmation=1

Facebook: https://www.facebook.com/MyTrueNORTHUK
Instagram: https://www.instagram.com/my_truenorth_ltd
LinkedIn: https://www.linkedin.com/in/jayallen-mytruenorth
Website: https://www.mytruenorth.biz
Business enquiries: Enquiries@MyTrueNORTH.biz