In this solo episode of In The Lab, Ruben challenges one of the biggest misconceptions surrounding artificial intelligence: that it's already too late to capitalize on it. Instead, he explains we're still in the earliest innings—and the biggest opportunity isn't building the next AI company. It's becoming the business owner who leverages AI better than everyone else in your respective industry.

Throughout the episode, Ruben breaks down the shift from using AI as a simple chatbot to building agentic workflows that actually perform work inside your business. He explains why the future belongs to founders who eliminate repetitive tasks, redesign operations around AI agents, and elevate their teams into higher-value roles instead of simply replacing them.

Ruben also shares practical frameworks for evaluating your business infrastructure, choosing AI-ready software, documenting workflows, and avoiding the bottlenecks that slow growing companies down. He explains why smaller businesses have a massive advantage over large corporations in this transition—and why speed and adaptability may become your biggest competitive edge over the next several years.

Tune in now to learn where the real AI opportunity exists, how to prepare your business for an agentic future, and why the entrepreneurs who implement first—not necessarily the ones who know the most—will create the biggest advantage over the next 2-3 years.

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