What are you actually building?

Not what are you doing this week or this month. Not what's on your to-do list. What is the legacy your business is here to create?

I had to sit with this question myself recently. I had the community, the consulting, the audits, the podcast twice a week, and a move coming up as a single parent.

Don’t get me wrong, I was excited about all of it, and I genuinely believed I could do it all... Until I couldn't.

In this episode I talk about what happened when I finally stopped and asked myself what I was actually building, and what needed to go so I could give everything to what matters most right now.

I also walk through the metaphor I love to use when it comes to building a business/creating goals. I visualize ‘a staircase’.

You can see the whole staircase. Every step, every level, the whole vision. But trying to leap to the top doesn't get you there faster. It means you lose your footing and start over. (This is a feeling I know all too well!!)

I also talk about the Gap and the Gain by Benjamin Hardy (not an affiliated link, just here to show the book I reference), to explain why celebrating each step before you climb the next one isn't optional, and why not defining what success looks like means you'll always feel behind.

If you've been doing everything and still feel like nothing is working, this episode is for you.

PS- This episode is posted Sunday because I forgot to bring my workbag out of town with me. Although I had the episode recorded, I didn't have a chance to schedule it, so I had to make the 2.5 hour drive home and back for my bag. BUT I'M HERE!

BOOK YOUR TICKET:

• AI in Your Voice: Build the Foundation That Sounds Like You, Not Everyone Else Hosted By Jordan Johnston | Edmonton, AB | August 7 & 8

• Embodied Live MarketingHosted By Emily Hirsh | Austin, TX | July 30- Aug 1

CONNECT & FOLLOW ME:

⭐ If this episode resonated, leave a rating and/or leave a comment. (It helps more business owners find this show.)

📤 Share this with someone who needs the reminder to look at their foundations!

📲 Connect with me: Instagram | LinkedIn | Threads | Facebook

If you've been showing up everywhere and somehow feel more behind than ever, this episode is for you.

I missed a week. I wasn't on social media. I wasn't posting. And it wasn't just a busy week… I hit a wall where overwhelm became something heavier.

I'm talking about it honestly in this episode, because I think a lot of us are carrying things nobody else can see.

This is also my announcement episode:

I'm moving to one episode per week on Fridays, and I'm pausing the Skool community for now.

Not because I'm giving up. Because I'm finally being honest about my capacity as a single parent, in the middle of a move, rebuilding my business and my life at the same time.

And here's the lesson I want you to take into this summer season: you don't always need to do more. Sometimes the most strategic thing you can do is audit what's on your plate, cut what isn't feeding your vision, and show up fully for what actually matters.

In this episode, I talk through the depression analogy that actually explains what it feels like, why I'm simplifying, and what the podcast will look like going forward.

The homework I'm giving you this week: track everything you're doing and ask yourself honestly: does this need to be here right now?

I'll see you every Friday from here!

BOOK YOUR TICKET:

Embodied Live Marketing (Affiliate Link!)Hosted By Emily Hirsh | Austin, TX | July 30- Aug 1

CONNECT & FOLLOW

⭐ If this episode resonated, please share it with someone who needs to hear it and leave a rating, it helps more business owners find this show.

📲 Instagram | LinkedIn | Threads | Facebook

🏡 The Skool community is paused for now — but I'm showing up consistently here and on social. Come find me there!

Would you build a house on a bad foundation? So why are you building your business on one?

This week I'm revisiting something I believe needs revisiting once or twice a year, no matter what stage your business is at: your foundations. Who your business is, who you're serving, and the experience you create for them.

I get real about what skipping this actually costs you. What's your hourly rate? Now multiply that by every hour spent chasing a project that had nothing to do with who you're actually serving.

I also share what I found when I audited my own business months ago, and I was still surprised by the gaps, even after doing this work myself the last year!

This episode also doubles as an invitation to my in-person workshop in Edmonton, July 3rd and 4th, where we spend 90 minutes doing exactly this work together.

Your homework this weekend:

Pick one area, your branding, your audience, or your client experience, and just think about it. Write down what the dream version actually looks like.

BOOK YOUR TICKET:

• Future-Proof Your Marketing Workshop

  Hosted By (ME!) Jordan Johnston | Edmonton, AB | July 3 & 4

• Embodied Live Marketing

  Hosted By Emily Hirsh | Austin, TX | July 30- Aug 1

CONNECT & FOLLOW ME:

⭐ If this episode resonated, leave a rating and/or leave a comment. (It helps more business owners find this show.)

📤 Share this with someone who needs the reminder to look at their foundations!

📲 Instagram | LinkedIn | Threads | Facebook

🏡 The Authentic Connection on Skool >>June theme: Visibility Without Fear: Daily prompts, community, and workshops.