Would you build a house on a bad foundation? So why are you building your business on one?

This week I'm revisiting something I believe needs revisiting once or twice a year, no matter what stage your business is at: your foundations. Who your business is, who you're serving, and the experience you create for them.

I get real about what skipping this actually costs you. What's your hourly rate? Now multiply that by every hour spent chasing a project that had nothing to do with who you're actually serving.

I also share what I found when I audited my own business months ago, and I was still surprised by the gaps, even after doing this work myself the last year!

This episode also doubles as an invitation to my in-person workshop in Edmonton, July 3rd and 4th, where we spend 90 minutes doing exactly this work together.

Your homework this weekend:

Pick one area, your branding, your audience, or your client experience, and just think about it. Write down what the dream version actually looks like.

BOOK YOUR TICKET:

• Future-Proof Your Marketing Workshop

  Hosted By (ME!) Jordan Johnston | Edmonton, AB | July 3 & 4

• Embodied Live Marketing

  Hosted By Emily Hirsh | Austin, TX | July 30- Aug 1

CONNECT & FOLLOW ME:

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🏡 The Authentic Connection on Skool >>June theme: Visibility Without Fear: Daily prompts, community, and workshops.