Social Media Strategy for Small Business: 5 Steps
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Social Media Strategy for Small Business: 5 Steps
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A social media strategy for small business that's built to get clients, not go viral.
These are the 5 steps we use with our own clients, in order: brand, pillars, schedule, copy, then content.
1. Brand. Know your brand, or you're shooting in the dark.
2. Pillars. Pick 3 to 5 content buckets that come straight out of your brand.
3. Schedule. Choose your posting days and stay consistent.
4. Copy. Write your captions before you ever hit record.
5. Content. Capture it last, like a film crew does.
Do it in that order and everything you post works together: one brand, one story, one voice.
Chapters
0:00 The 5-step social media strategy
3:52 Step 1: Know your brand
5:05 The free Dork Audit
6:29 Step 2: Content pillars
8:25 Step 3: Pick a posting schedule
9:28 Step 4: Write your copy first
9:47 Step 5: Capture content last
12:38 One brand, one story, one voice
Want help getting started? Grab a free Dork Audit! Visit https://www.dorksocialclub.com/?utm_source=spotify&utm_medium=podcast&utm_campaign=5-step-strategy