Roughly 62% of calls to small businesses go unanswered or straight to voicemail — and most callers never call back. They tap the next business in the search results. In this episode, Shaun walks through GoHighLevel's Missed Call Text Back: a 5-minute, under-$5-a-month automation that recovers 20–40% of those lost calls and quietly pays for your entire GHL stack. If you're a service business owner, this is the single highest-ROI automation you can turn on today.

What You'll Learn in This Episode

• Why 62% of small business calls are slipping through the cracks — and what it's costing you.
• How GoHighLevel's Missed Call Text Back fires within 15 seconds of a missed call.
• Step-by-step where to find and enable the feature inside GHL Settings.
• How to upgrade it with a workflow that tags, pipelines, and re-engages hot leads automatically.
• The real ROI math — and why a single recovered job often pays for your entire GHL subscription.
• A 4-step quick win you can implement before the end of the day.

Quick Win Recap — Set It Up in 5 Minutes

Don't bookmark this. Do it right now while it's fresh.

• Log into GoHighLevel → Settings → Phone Numbers.
• Click your main business number and scroll to Missed Call Text Back.
• Toggle it ON, paste in your message: "Hey, this is [your name] at [your business]. Sorry I missed your call! I'm with a customer right now. What can I help you with?"
• Save it, then call your own business number from your personal cell and don't answer. If the text arrives in ~15 seconds, you're live.

Pro tip: if the text doesn't fire, double-check your A2P 10DLC registration — that's almost always the culprit on U.S. numbers.