The 5 Fixes That Turn MSP Websites Into Lead Machines
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The 5 Fixes That Turn MSP Websites Into Lead Machines
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Most MSP websites are ghost towns. They get a little traffic but almost no leads. In this video I break down 5 things you can fix on your own MSP website to start turning visitors into real leads. First, own local search. That means a fully built out Google Business Profile, real reviews on a regular schedule, local citations, and city pages if you serve more than one town. Second, stop writing generic "Managed IT Services" pages and build niche pages instead, like IT for law firms or compliance IT for RIAs, written the way your buyer actually talks. Third, write content that answers real buying questions, like cost pages and comparison pages, instead of generic tech blog posts. Fourth, put a real lead magnet on your site, something like a cost of downtime calculator or a cyber risk checklist, and gate it so you can follow up. Fifth, fix the boring technical stuff. Page speed, mobile layout, clear calls to action, and schema markup all matter more than people think. Pick one of these five fixes and start this week. Traffic and leads compound when you stack these over 90 days.