In this episode of the 3P’s Podcast, Scott Elkins, CEO of Zeus Fire and Security, sits down with Ben Kalkman, Founder and CEO of Rocket Media, to explore how B2B marketing has evolved—and where it’s headed next.

Ben shares the origin story behind Rocket Media, from bootstrapping the business in 2003 to becoming a trusted marketing partner for service-based industries including security, HVAC, electrical, and plumbing. Together, Scott and Ben discuss how digital marketing has shifted from static websites and lead counts to full-funnel strategies focused on attribution, revenue, and long-term growth.

The conversation dives deep into how AI is transforming marketing today, the importance of being “the answer” in search, and why businesses must rethink content, SEO, and customer journeys in an AI-driven world. Ben also shares practical insights on marketing capacity, defining success, and aligning strategy with real business outcomes—plus why Rocket Media has intentionally stayed boutique to better serve its clients.

Whether you’re in security, home services, or B2B marketing, this episode offers actionable takeaways you can apply right now to sharpen your digital strategy and drive measurable results.

🎧 Subscribe to the 3P’s Podcast for more conversations focused on protecting People, Property, and Profits.

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Links:

Website: https://zeusfireandsecurity.com/

LinkedIn: https://www.linkedin.com/company/zeus-fire-and-security/

Learn more about ZeusAI: www.zeusfireandsecurity.com/zeusai

About Zeus Fire and Security

Zeus Fire and Security was established in 2022 to build a national network of fire protection and security providers recognized for execution excellence across a variety of service lines and end markets. Zeus addresses customers’ fire protection and security needs through a broad array of services from mission critical fire system installation, testing, and inspection to physical security system installation and video monitoring. Zeus was established with the purpose of partnering with industry-leading fire and security operators who are seeking a collaborative growth partner dedicated to inspiring and accelerating the long-term growth of business and team members. Zeus operates Alert Alarm and Security Resources Pacific of Hawaii, SMG Security of Illinois, national-account provider UAS, Independent Alarm of New Jersey, PASS Fire and Security of Missouri, Martin Systems of Wisconsin, Bayside Fire and Security and Absolute Security Group of Maryland, and Gallaher of Tennessee. For more information, please visit https://www.zeusfireandsecurity.com.

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This podcast episode is not sponsored. All views and opinions expressed are our own.

In this episode of the 3P’s Podcast, Zeus Fire and Security CEO Scott Elkins sits down with Nick Tierno, Vice President of Corporate Development and a standout graduate of Access Holdings’ ACE (Access Creating Executives) program.

Nick shares his unique path through ACE—an executive development initiative designed to cultivate the next generation of leaders across the Access portfolio. From his early work at American Student Transportation to his transition into his leadership role at Zeus, Nick offers insights on:

🔸What the ACE program is and why it attracts top emerging leaders 🔸How ACE participants drive impact from day one 🔸The importance of humility, curiosity, and cross-functional exposure 🔸How Access tools, playbooks, and peer networks shape better decision-making 🔸Why data-driven leadership is transforming companies like ASTP and Zeus 🔸How ACE candidates transition smoothly between portfolio companies 🔸What it takes to build modern, enduring businesses within essential services

Whether you’re interested in leadership development, private equity, corporate strategy, or modernizing legacy industries, this conversation offers valuable takeaways.

🔗 Learn more about the ACE Program: accessholdings.com 🔗 Connect with Zeus: zeusfireandsecurity.com | LinkedIn 👍 Don’t forget to like, subscribe, and share this episode with someone who’d find it valuable.

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Links: Website: https://zeusfireandsecurity.com/ LinkedIn: https://www.linkedin.com/company/zeus-fire-and-security/ Learn more about ZeusAI: www.zeusfireandsecurity.com/zeusai

About Zeus Fire and Security Zeus Fire and Security was established in 2022 to build a national network of fire protection and security providers recognized for execution excellence across a variety of service lines and end markets. Zeus addresses customers’ fire protection and security needs through a broad array of services from mission critical fire system installation, testing, and inspection to physical security system installation and video monitoring. Zeus was established with the purpose of partnering with industry-leading fire and security operators who are seeking a collaborative growth partner dedicated to inspiring and accelerating the long-term growth of business and team members. Zeus operates Alert Alarm and Security Resources Pacific of Hawaii, SMG Security of Illinois, national-account provider UAS, Independent Alarm of New Jersey, PASS Fire and Security of Missouri, Martin Systems of Wisconsin, Bayside Fire and Security and Absolute Security Group of Maryland, and Gallaher of Tennessee. For more information, please visit https://www.zeusfireandsecurity.com.

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This podcast episode is not sponsored. All views and opinions expressed are our own.

In this episode of the 3P’s Podcast, CEO Scott R. Elkins sits down with Brandon Ramsey, President & Chief Operating Officer of Zeus Fire and Security, to discuss his career journey, the evolution of operations and analytics in the fire and security industry, and how Zeus is scaling into a modern, tech-enabled platform.

Brandon shares insights from his 25-year career across major industry players, lessons from leading large organizations and fast-moving regional teams, and why he returned to the fire and security space to help build something new at Zeus. From operational excellence and KPIs to change management, culture, and the power of investment-driven growth, this episode provides an inside look at how Zeus is driving performance and accelerating momentum across North America.

Topics Covered:

🔸Why people stay in the fire and security industry

🔸Building teams, processes, and scalable operating models

🔸Evolving from traditional operations to data-driven decision making

🔸Integrating small and mid-size companies into a unified platform

🔸Leading through change and developing daily performance rhythms

🔸What’s ahead for Zeus in the next 18 months

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Links:

Website: https://zeusfireandsecurity.com/

LinkedIn: https://www.linkedin.com/company/zeus-fire-and-security/

Learn more about ZeusAI: www.zeusfireandsecurity.com/zeusai

About Zeus Fire and Security

Zeus Fire and Security was established in 2022 to build a national network of fire protection and security providers recognized for execution excellence across a variety of service lines and end markets. Zeus addresses customers’ fire protection and security needs through a broad array of services from mission critical fire system installation, testing, and inspection to physical security system installation and video monitoring. Zeus was established with the purpose of partnering with industry-leading fire and security operators who are seeking a collaborative growth partner dedicated to inspiring and accelerating the long-term growth of business and team members. Zeus operates Alert Alarm and Security Resources Pacific of Hawaii, SMG Security of Illinois, national-account provider UAS, Independent Alarm of New Jersey, PASS Fire and Security of Missouri, Martin Systems of Wisconsin, Bayside Fire and Security and Absolute Security Group of Maryland, and Gallaher of Tennessee. For more information, please visit https://www.zeusfireandsecurity.com.

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This podcast episode is not sponsored. All views and opinions expressed are our own.