In this special episode of the 3Ps Podcast, host and Zeus founder Scott Elkins welcomes Michael Cox as the company’s new Chief Executive Officer. Scott will continue helping guide Zeus’s long-term vision, strategy, industry partnerships, and growth as Executive Chairman, while Michael leads the day-to-day execution of the business.

Michael shares the unconventional journey that took him from humble beginnings in rural South Carolina to the United States Navy, where he became a member of an elite underwater construction team, and ultimately to executive leadership. He discusses the lessons the military taught him about teamwork, grit, humility, and leadership—and how those principles continue to shape the way he leads today.

Scott and Michael also discuss:

🔸Why Michael was drawn to Zeus and the fire and security industry

🔸His leadership philosophy of clarity, simplicity, and people

🔸How company growth creates new opportunities for employees

🔸How Scott and Michael will work together to lead Zeus forward

🔸Their shared vision for building a modern, enduring industry leader

Subscribe to the 3Ps Podcast for more conversations about protecting People, Property, and Profits.

#Leadership #FireAndSecurity #BusinessGrowth #CompanyCulture #ZeusFireAndSecurity

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Links:

Website: https://zeusfireandsecurity.com/

LinkedIn: https://www.linkedin.com/company/zeus-fire-and-security/

About Zeus Fire and Security Zeus Fire and Security was established in 2022 to build a national network of fire protection and security providers recognized for execution excellence across a variety of service lines and end markets. Zeus addresses customers’ fire protection and security needs through a broad array of services from mission critical fire system installation, testing, and inspection to physical security system installation and video monitoring. Zeus was established with the purpose of partnering with industry-leading fire and security operators who are seeking a collaborative growth partner dedicated to inspiring and accelerating the long-term growth of business and team members. Zeus operates Alert Alarm and Security Resources Pacific of Hawaii, SMG Security of Illinois, national-account provider UAS, Independent Alarm of New Jersey, PASS Fire and Security of Missouri, Martin Systems of Wisconsin, Bayside Fire and Security and Absolute Security Group of Maryland, Gallaher of Tennessee and SEi of Nebraska. For more information, please visit https://www.zeusfireandsecurity.com.

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This podcast episode is not sponsored. All views and opinions expressed are our own.

In this episode of the 3P’s Podcast, Scott Elkins, CEO of Zeus Fire and Security, sits down with Ben Kalkman, Founder and CEO of Rocket Media, to explore how B2B marketing has evolved—and where it’s headed next.

Ben shares the origin story behind Rocket Media, from bootstrapping the business in 2003 to becoming a trusted marketing partner for service-based industries including security, HVAC, electrical, and plumbing. Together, Scott and Ben discuss how digital marketing has shifted from static websites and lead counts to full-funnel strategies focused on attribution, revenue, and long-term growth.

The conversation dives deep into how AI is transforming marketing today, the importance of being “the answer” in search, and why businesses must rethink content, SEO, and customer journeys in an AI-driven world. Ben also shares practical insights on marketing capacity, defining success, and aligning strategy with real business outcomes—plus why Rocket Media has intentionally stayed boutique to better serve its clients.

Whether you’re in security, home services, or B2B marketing, this episode offers actionable takeaways you can apply right now to sharpen your digital strategy and drive measurable results.

🎧 Subscribe to the 3P’s Podcast for more conversations focused on protecting People, Property, and Profits.

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Links:

Website: https://zeusfireandsecurity.com/

LinkedIn: https://www.linkedin.com/company/zeus-fire-and-security/

Learn more about ZeusAI: www.zeusfireandsecurity.com/zeusai

About Zeus Fire and Security

Zeus Fire and Security was established in 2022 to build a national network of fire protection and security providers recognized for execution excellence across a variety of service lines and end markets. Zeus addresses customers’ fire protection and security needs through a broad array of services from mission critical fire system installation, testing, and inspection to physical security system installation and video monitoring. Zeus was established with the purpose of partnering with industry-leading fire and security operators who are seeking a collaborative growth partner dedicated to inspiring and accelerating the long-term growth of business and team members. Zeus operates Alert Alarm and Security Resources Pacific of Hawaii, SMG Security of Illinois, national-account provider UAS, Independent Alarm of New Jersey, PASS Fire and Security of Missouri, Martin Systems of Wisconsin, Bayside Fire and Security and Absolute Security Group of Maryland, and Gallaher of Tennessee. For more information, please visit https://www.zeusfireandsecurity.com.

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This podcast episode is not sponsored. All views and opinions expressed are our own.

In this episode of the 3P’s Podcast, Zeus Fire and Security CEO Scott Elkins sits down with Nick Tierno, Vice President of Corporate Development and a standout graduate of Access Holdings’ ACE (Access Creating Executives) program.

Nick shares his unique path through ACE—an executive development initiative designed to cultivate the next generation of leaders across the Access portfolio. From his early work at American Student Transportation to his transition into his leadership role at Zeus, Nick offers insights on:

🔸What the ACE program is and why it attracts top emerging leaders 🔸How ACE participants drive impact from day one 🔸The importance of humility, curiosity, and cross-functional exposure 🔸How Access tools, playbooks, and peer networks shape better decision-making 🔸Why data-driven leadership is transforming companies like ASTP and Zeus 🔸How ACE candidates transition smoothly between portfolio companies 🔸What it takes to build modern, enduring businesses within essential services

Whether you’re interested in leadership development, private equity, corporate strategy, or modernizing legacy industries, this conversation offers valuable takeaways.

🔗 Learn more about the ACE Program: accessholdings.com 🔗 Connect with Zeus: zeusfireandsecurity.com | LinkedIn 👍 Don’t forget to like, subscribe, and share this episode with someone who’d find it valuable.

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Links: Website: https://zeusfireandsecurity.com/ LinkedIn: https://www.linkedin.com/company/zeus-fire-and-security/ Learn more about ZeusAI: www.zeusfireandsecurity.com/zeusai

About Zeus Fire and Security Zeus Fire and Security was established in 2022 to build a national network of fire protection and security providers recognized for execution excellence across a variety of service lines and end markets. Zeus addresses customers’ fire protection and security needs through a broad array of services from mission critical fire system installation, testing, and inspection to physical security system installation and video monitoring. Zeus was established with the purpose of partnering with industry-leading fire and security operators who are seeking a collaborative growth partner dedicated to inspiring and accelerating the long-term growth of business and team members. Zeus operates Alert Alarm and Security Resources Pacific of Hawaii, SMG Security of Illinois, national-account provider UAS, Independent Alarm of New Jersey, PASS Fire and Security of Missouri, Martin Systems of Wisconsin, Bayside Fire and Security and Absolute Security Group of Maryland, and Gallaher of Tennessee. For more information, please visit https://www.zeusfireandsecurity.com.

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This podcast episode is not sponsored. All views and opinions expressed are our own.