『The 2026 Retail Playbook For Ecommerce Brands - How To Break Into Stores And Scale Profitably (Ranged CEO)』のカバーアート

The 2026 Retail Playbook For Ecommerce Brands - How To Break Into Stores And Scale Profitably (Ranged CEO)

The 2026 Retail Playbook For Ecommerce Brands - How To Break Into Stores And Scale Profitably (Ranged CEO)

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In this episode I sat down with Jessica Gordoun. She’s the co-founder and Managing Director of Ranged, a retail growth agency that helps modern e-commerce brands break into major stores like Coles, Woolworths, Costco, and more. Before starting her own company, Jessica spent years inside the retail system, working as a buyer at Coles and leading FMCG growth at The Reject Shop. She helped scale brands that are now everywhere, including Funday, Muscle Nation, and Pistachio Papi. She’s seen retail from the inside — and knows exactly why most brands fail when they try to get on shelves.In this conversation, Jessica pulls back the curtain on what really happens behind the scenes in retail. She explains why getting a product onto shelves is only the beginning, and why most founders underestimate how hard it is to stay there. We break down the full journey from e-commerce to retail, including pitching buyers, understanding margins, handling supply chains, managing cash flow, and competing against massive brands like Coke and Nestlé.Jessica shares lessons from her own career jump from corporate to founder, what it was like going from a high salary to zero income, and why being scrappy matters more than being perfect. She explains the biggest mistakes founders make, the red flags retail buyers look for, and what separates brands that explode in retail from those that quietly disappear.In this episode, we talk about:Getting into retail is not the hard part, staying there is. Most brands underestimate how competitive it becomes once you are on the shelf.Retailers do not build your brand for you. You are still responsible for driving demand, awareness, and sell-through.Strong products and marketing are not enough without retail knowledge. Many founders enter with gaps in pricing, margins, and supply chain understanding.Success in retail requires constant tracking and optimization. If you are not measuring performance, you are likely wasting money.Retail is a negotiation game. You rarely get everything you want, so knowing how to meet in the middle matters.Early-stage brands often lack commercial awareness. Simple concepts like margin vs markup can make or break decisions.Transitioning from Ecom to retail introduces a steep learning curve. Logistics, distribution, and operations quickly become just as important as marketing.You either become a strong marketer or a strong operator, but retail forces you to develop both to survive.Big brands dominate through scale and resources. Competing means being sharper, faster, and more intentional at every step.Product quality still wins. Brands that succeed tend to be deeply connected to their customer and obsessed with delivering a better product experience.This episode is packed with practical advice, real talk, and clear lessons for anyone building a brand. If you’re an e-commerce founder thinking about retail, or already in stores and feeling overwhelmed, this conversation will give you clarity, confidence, and a real playbook for success.—Get Shopify for $1 👇https://www.shopify.com/au/free-trial?irclickid=wgFQcpVhwxyKT6gUgB2moRbFUksUn4yhm2z22g0&irgwc=1&partner=4450628&affpt=excluded&utm_channel=affiliates&utm_source=4450628-impact&utm_medium=cpa&iradid=1061744Follow the channel here👇Instagram: https://www.instagram.com/dylanmullanshow/Youtube: https://www.youtube.com/channel/UC3oNnDapuoEEdcLqGsTg30QFollow me here👇Instagram: https://www.instagram.com/dylanmullanTikTok: https://www.tiktok.com/@dylanmullanFollow Jessica Gordoun here👇Instagram: https://www.instagram.com/jess_gordoun/ Hosted on Acast. See acast.com/privacy for more information.
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