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Kim Roxie is a visionary entrepreneur, esthetician, and the trailblazing founder of LAMIK Beauty, a clean color cosmetics brand dedicated to healthy, inclusive, and sustainable makeup.

Roxie began her journey in the beauty industry as a college student at Clark Atlanta University, where she worked at a makeup counter. At 21, she was opening her own Makeup shop in the mall in her hometown of Houston, TX.

This week, we discuss what it really takes to build a product-based business for the market to make it to the shelves in major department stores.

In this episode, Kim shares:

→ How rejection redirected her into entrepreneurship
→ Why her mother’s cancer diagnosis inspired her to create cleaner beauty products
→ How she connected with a retired Estée Lauder chemist who wanted to help “right some wrongs”
→ What founders need to know about retail readiness, packaging, and compliance
→ The truth about raising capital, pitch competitions, and venture funding
→ How LAMIK Beauty is expanding through Nordstrom and community impact

Her philosophy is simple: “Beauty is revealed, not applied.”

This is more than a makeup conversation. It is a lesson in rejection, resilience, and building the solution you once needed.

TIMESTAMPS:

01:57 Makeup Counter Origins
04:09 Rejection Redirected
05:19 Meaning Behind LAMIK
08:37 Creating Clean Beauty
11:49 Scaling Is Not Easy
14:22 Retail Readiness
17:39 Building Community
19:31 Pitch Wins and Proof
24:25 Impact and Authentic Roots
26:48 Identity and Hair Loss
34:32 Capital and Investment
35:20 Venture Capital Reality
44:00 What’s Next for LAMIK

CONNECT WITH KIM:

• https://www.instagram.com/thekimroxie/

New episodes every Monday. Subscribe and build your brand with purpose.

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CONNECT WITH DANIELLE:
Instagram: @daniellejmartintv
Website: https://stan.store/daniellejmartintv

ABOUT THE AUTHENTIC MEDIA PODCAST:
The Authentic Media Podcast helps women entrepreneurs and business owners build a visible, profitable brand — on camera, on social media, and on YouTube. You'll learn how to show up confidently on camera, build a personal brand that attracts the right clients, create content that actually grows your business, and go from invisible to in-demand — whether you're starting from scratch or ready to scale.

New episodes every Monday. Subscribe and Build your Brand with Purpose.