The $18,000 Gamble: How Winning Jet.com's Contest in 2015 Led to a Fortune
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The $18,000 Gamble: How Winning Jet.com's Contest in 2015 Led to a Fortune
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In this episode of Depends on the Context, I revisit the extraordinary story of Eric Martin, who spent $18,000 of his own money in 2015 trying to win a referral contest for Jet.com, an online retailer that hadn't even launched yet. He won 100,000 stock options. Just 18 months later, Walmart acquired Jet.com for $3.3 billion.
I've loved this story for years, so I recently contacted Eric to find out what happened afterward. He shared details about those three weeks, his conversations with Jet founder Marc Lore, and how the experience changed his life.
Drawing on original reporting and my own correspondence with Eric, I explore the gamble, the unexpected outcome, and what happened next.
Special thanks to Eric Martin for answering my questions and to journalist Kevin Roose, whose 2015 reporting first brought this story to light.
Links & Sources
Watch the full episode on YouTube: https://youtu.be/E2Ky_AnOqKQ
Kevin Roose's original 2015 article: https://web.archive.org/web/20171104084437/https://splinternews.com/this-guy-used-an-insane-get-rich-quick-scheme-to-become-1793845680