In this live interview, Leila Hormozi — co-founder of Acquisition.com and one of the sharpest operators in business today — breaks down why most people building a personal brand are stuck in the middle, and what it actually takes to go premium.

We get into why the "advice" of chasing views and trends is quietly keeping people broke, how she built her own brand standing next to her husband Alex, and the mindset shifts that let her run companies through lawsuits, public scrutiny, and Covid without folding.

This interview was filmed live at the Forward Event.

🚨 BIGGEST TAKEAWAYS:

→ Why you're building content for people who will never buy from you (and how to fix it)

→ You can change the strategy of a business — you can't change the founder

→ The real way to build authority in your content: give instructions people can act on

→ Why discounting is "playing not to lose" — and how to stop

→ The one behavior to change Monday morning: stop thinking, start executing

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0:00 Building a brand from nothing

3:38 Why you're posting for the wrong people

4:46 It's the founder, not the business — the Covid test

9:09 Building her own brand & surviving the hate

14:29 Premium content: authority over production

20:06 Finding, keeping & leading great people

25:35 Betting on yourself & why certainty is an illusion

29:34 Staying premium: play to win + the signals that cost you

36:04 Building a business that doesn't consume you

40:59 Stop thinking, start executing