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Angela Troccoli is the Head of Marketing at Revecore and an award-winning marketing executive with nearly two decades leading go-to-market strategy across supply chain, healthcare, and digital commerce. In this episode, she breaks down why marketing goes wrong so often (hint: it's rarely the tactics), what pushed her to write her new book "Signals: Common Marketing Pitfalls and How to Avoid Them," and why AI is accelerating bad strategy just as fast as good strategy for teams that skip the fundamentals. If you lead marketing, sit on a board, or just got asked to "do more with the same budget," this episode gives you language for what's actually going wrong and how to fix it.

CONNECT WITH ANGELA
🌐 Website: https://angelatroccoli.com
💼 LinkedIn: https://www.linkedin.com/in/angela1morel/
📖 Book: https://www.amazon.com/Signals-Common-Marketing-Pitfalls-Avoid/dp/B0H4DV7GFD

CONNECT WITH ANDY
🌐 Website: https://www.mmgdesign.net/
💼 LinkedIn: https://www.linkedin.com/in/mmgdesign/
📸 Instagram: https://www.instagram.com/mindfulmilligan/

TIMESTAMPS
00:00 - Intro
00:07 - Why marketing goes wrong more than people think
01:36 - Marketing is a science, not pixie dust
02:19 - Everyone has a social profile, so everyone thinks they can market
02:52 - The off-the-record story about what a "campaign" actually is
04:47 - Founder-led content isn't lazy, it's strategy
06:03 - The monthly review and quarterly pivot process
07:15 - Leaving 20-30% of bandwidth for reactive news-jacking
09:18 - Building content around three personas, matched by who's speaking
12:11 - The mentor conversation that started the book
15:55 - Twenty interviews, one question: what mistake do you keep repeating?
17:19 - Why "mistakes" became "signals" instead
18:57 - The budget trap every board asks and every marketer falls for
21:34 - Giving marketers a resource to point to when they're the unpopular voice
22:20 - The uncomfortable chapter on restructuring and layoffs
24:16 - Angela's career path from supply chain to global product marketing
27:32 - Even Google, Airbnb, and Instagram make these mistakes
29:18 - Customer advocacy: the most underinvested function in marketing
31:39 - Rewriting the exit strategy chapter for optionality over IPO hype
34:11 - AI is a tool, not a colleague
37:06 - Why QA still matters even when AI is faster
40:00 - Where to find Angela and the book

TEAM
🎙 Host // Andy Milligan: https://www.linkedin.com/in/mmgdesign/
🎥 Production // MMG Design: https://www.mmgdesign.net