The $1,800 Lead: Why Your Social Media Ads Keep Failing
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The $1,800 Lead: Why Your Social Media Ads Keep Failing
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https://www.gtmaipodcast.comJoel Horwitz ran product-led growth for all of IBM, led growth at Sourcegraph, and now runs Synter, an ad platform operated by AI agents. In June he ran a LinkedIn campaign that came back at $1,800 per lead. In this episode he shares his screen and shows exactly why that happens, why it took him six months to figure out, and the workflow he uses now instead.
You'll see the one-prompt "demand capture" workflow that turns your zero-click organic keywords into exact-match paid campaigns, the LinkedIn API tier problem that quietly sends your budget to Walmart employees and BDRs, the organic-first playbook that took Synter from 0 to 2,500 followers with no ad spend, how to scope permissions for agents that can spend money, and a warning about malicious skill files.
Real screen share. Real numbers. No theory.
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👤 GUEST: JOEL HORWITZ Synter: https://syntermedia.ai/ Joel's DMs are open on X