The £2,000 Invoice I Cut in Half and What It Taught Me
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When Alasdair started his bus and coach business with £483, he could barely afford diesel. His first big job came with a invoice he slashed by half out of fear. This episode is about what happened next, and why it changed how he prices his services.
- Imposter syndrome and that inner voice can hold you back from charging what you are worth.
- Alasdair cut an invoice from just over £2,000 to just over £1,000 because he was scared of upsetting a customer and losing future work.
- The customer said he expected the bill to be two or three times higher and told Alasdair to put his prices up.
- Going cheap on a first job did win more work, but the lesson on value stayed the same.
- Since that day, Alasdair has charged fair money and never diminished what he sells his services for.
Stay connected with Alasdair
Facebook - https://www.facebook.com/alasdair.cunningham
Instagram - https://www.instagram.com/alasdair_cunningham/
YouTube - https://www.youtube.com/@AlasdairCunningham
TikTok - https://www.tiktok.com/@alasdaircunningham
Main website - https://alasdair-cunningham.com/
Free Training - https://alasdair-cunningham.com/free-training
Trustpilot - https://uk.trustpilot.com/review/www.alasdair-cunningham.com
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