There is no software in sight in that pantry, and that is far closer to how I think about systems in business. In this first episode of That Systems Show, I unpack what I mean by the word and why so many systems fall over.

In this episode you'll learn:

• Why a system is a repeatable way of doing things, tech or not, and what changes when you stop looking at the tools and start looking at how they connect
• The three overlapping pillars behind The Sane Systems Blueprint, and which one nearly everybody skips
• How I ran a snack drawer through those three pillars, and the same three questions applied to a business process

The line I keep coming back to is this. A system built around your reality gives you consistency without you having to be the consistent one. That is the difference between something that looks brilliant in week one and something you are still using in month six.

By the end you'll have a way to look at the thing in your business that keeps falling over. And a far better answer than telling yourself to be more organised.

Resources mentioned in this episode:

• The Sane Systems Blueprint companion blog post
• Want to see more of what I get up to when I’m not podcasting?
  • Hang out with me on Instagram @yaelkeon
  • Book your Process Audit
  • 1-1 Systems Consulting

Easy Email Marketing is now That Systems Show. Same Yael, wider lane.

In this short one I share why the name changed, what I kept finding under the bonnet of every email marketing job, and what you can expect from here: your strategy, your tech and tools, mixed with a dose of reality.

There's plenty coming. Episodes on what a system is and the misconceptions that trip people up, behind the scenes of this repositioning (which threw up a fair few systems problems of its own), and interviews inside other business owners' setups so you can see what's possible and pinch what works. Follow the show in your favourite podcatcher so you don't miss one.

If you've ever stared at a blank screen wondering what to write in your next email, there's a good chance you've been skipping straight to the content without doing the thinking that matters first. Before any strategy, any automation, and any single email, there are three questions worth asking. And once you start using them, you'll never approach email the same way again.

These questions work at every level of your email marketing: from your big picture strategy all the way down to the individual email you're about to send. They cut through the noise and get you clear on what your emails need to do.

You'll learn:

• The one question that stops you writing emails that feel "valuable" but completely miss the mark
• Why every email needs to ask something of your subscriber (even when it has nothing to do with buying)
• How to reverse-engineer your email content from the outcome you want, so nothing you send is wasted effort

Most email marketing advice focuses on what to write. These three questions are about what to think before you write anything. They push you to get clear on who you're talking to, what you need them to do, and what is standing between them and a yes.

The result? Emails that feel relevant, build a genuine two-way relationship, and move people toward your offer.

Want to see more of what I get up to when I’m not podcasting?

• Hang out with me on Instagram @yaelkeon
• Get the Free Mini Training: Beyond Words
• Join Engaging Emails
• 1-1 Consulting

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