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In Episode 8 of Season 2 (Part 2), we continue the conversation with Eric Perugini, Chief Commercial Officer at NBALAB - the research and development incubator facilitating product expansion into the NBA's Global Licensing Group.

Eric continues with the journey of NBALAB since it's inception in 2016 and provides insight into the services they provide to creators looking to enter the NBA licensing programme.

During this this episode we cover;

• The selection process at NBALAB for new brands and creators
• Breaking down the barriers to entry within the NBA global licensing programme
• Types of creators and brands NBALAB are currently working with and the success they've had
• Trends within the NBA global licensing programme marketplace
• The importance of storytelling when connecting new products with the NBA audience

... and so much more!

In partnership with Streaker Sports, the official podcast sponsor of That Sports Merch Podcast. Check out www.streakersports.com and use code SPORTSMERCH15 for 20% off your first purchase site-wide.

Support the show

Join our LinkedIn community by following our ThatSportsMerchPodcast page.

Host: Lee Hyde
Co-Host: Matt Hudson

Send us Fan Mail

In Episode 8 of Season 2 (Part 1), we chat to Eric Perugini, Chief Commercial Officer at NBALAB - the research and development incubator facilitating product expansion into the NBA's Global Licensing Group.

Eric take us on the journey of NBALAB since it's inception in 2016 and provides insight into the services they provide to creators looking to enter the NBA licensing programme.

During this this episode we cover;

• NBALAB's origin story and the inspiration for the creation of their unique entity
• The innovative approach taken in 1984 by Bill Thickett, the co-founder of NBALAB
• Bill & Billi Kid driving NBALAB from 2016
• The challenges face by new brands and creators when trying to access the NBA licensing programme
• The "closed shop" of NBA global licensing and the major difference to the UK and European licensing models

... and so much more!

In partnership with Streaker Sports, the official podcast sponsor of That Sports Merch Podcast. Check out www.streakersports.com and use code SPORTSMERCH15 for 20% off your first purchase site-wide.

Support the show

Join our LinkedIn community by following our ThatSportsMerchPodcast page.

Host: Lee Hyde
Co-Host: Matt Hudson

Send us Fan Mail

In Episode 7 of Season 2, we chat to David Dunn, Managing Director at 442 Design - the leading sports retail stadium store design partner in the UK & Europe.

David has built an impressive portfolio of stadium venue partners across the years and has become renowned as the go-to partner within UK sport for stadium store design & fit out projects.

During this this episode we cover;

• what it takes from start to finish on a stadium store design project
• the work that happens before the pen(cil) touches the paper
• challenges that can arise across projects
• finding the balance for digital inclusion in a modern day store
• creating those unique aspects that only physical retail can provide
• smaller clubs working on a tiny budget
• the art of storytelling and designing with the emotion of fans in mind
• the dream project

... and so much more!

In partnership with Streaker Sports, the official podcast sponsor of That Sports Merch Podcast. Check out www.streakersports.com and use code SPORTSMERCH15 for 20% off your first purchase site-wide.

Support the show

Join our LinkedIn community by following our ThatSportsMerchPodcast page.

Host: Lee Hyde
Co-Host: Matt Hudson