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What if the rejection you’re fighting isn’t the end of the story—but God’s way of redirecting you toward something better?

At 18, Rikki Lee stood crying in the parking lot of a used car dealership after being told the $5,000 she had worked and saved wasn’t enough to get what she was looking for. Hours later, after deciding to simply “go across the street,” she drove away in a brand-new car.

Six years later, at 24, she finds herself learning the same lesson again.

In this deeply personal episode of That Girl Radio, Rikki shares what two very different seasons of rejection have taught her about knowing when to stop proving your worth, release what’s familiar, and trust God enough to explore what He may have waiting for you somewhere else.

Because sometimes you aren’t being told you’re not worthy. Your portion simply isn’t there.

In this episode, you’ll learn:

• Why rejection can be an invitation to reconsider where you’re trying to receive your portion
• How familiarity can keep you fighting for something you wouldn’t choose with fresh eyes
• Why constantly proving your worth may be a sign that it’s time to redirect your energy
• How to distinguish holding on from faithfully letting go
• Why God isn’t limited by the qualifications, protocols, or hierarchy you’ve created in your mind
• How to trust God when you know what you’re leaving but don’t yet know what you’re walking into
• Why making room for what’s next sometimes requires releasing what no longer has room for you

Your That Girl Assignment: Ask yourself: What am I fighting so hard to keep that I honestly need to release? Then identify one thing you’re willing to loosen your grip on this week so you can step forward with God in faith.

Sometimes rejection isn’t an absolute no. Sometimes it’s simply redirection to exactly what He has for you—and what’s next may be better than you ever imagined.

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What do you do when the excitement runs out, and the calling is still calling?

Nobody warns you about the middle. The beginning is easy. Everyone's cheering, the idea feels shiny, motivation shows up on time. But somewhere between starting and finishing, the applause stops, the obstacles pile up, and you're left asking if any of it was ever really going to work. This week, Rikki's living that exact question in real time — mid-move, mid-lease drama, mid-recording-the-episode-twice-because-she-forgot-to-hit-record — and she's not skipping past it for the sake of a tidy episode.

In this episode of That Girl Radio, Rikki Lee gets honest about the week that almost broke her focus, and shows you how to get over what she calls "the hurdle of how" — the gap between what God's called you to and the story you've built about how hard it has to be — so you can keep walking through the desert every dreamer has to cross, alone, without losing your nerve.

This episode covers motivation versus commitment, faith in the middle of the mess, navigating a calling nobody around you understands, and why the assignment was never as complicated as you made it.

In this episode, Rikki talks about:

• Why motivation is fleeting — and what to trade it for when it runs out
• The real reason you keep quitting things before you finish them ("the hurdle of how")
• How to flip an obstacle into a stepping stone instead of a stop sign
• What it actually means to navigate your calling alone without feeling alone
• Who to keep close when the season goes quiet and the "beeps" stop coming
• Why the middle of your dream — not the finish line — is where the real testimony gets written

Your That Girl Assignment: Ask yourself what you've given up on — and be honest about why you actually started it in the first place, not why you think you should have. Name the roadblocks standing in the way, then write down one thing you can do this week to restart it.

Listen Next: If this one stirred something up, go back to "You're Not Behind"— same thread, different angle: you're not behind, you're just in the part of the story nobody posts about.

Did you enjoy today's episode? Leave us a 5 🌟 rating or 📞 leave Rikki a voicemail:

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Before you can design the life you want, you have to get honest about the life you're living.

✨ Download the FREE Life Audit Guide here.

In this episode of Living by Design, Rikki Lee walks you through the 9 areas every ambitious woman should assess before building her That Girl Blueprint—from your energy, time, relationships, and career to your finances, health, identity, and faith.

This isn't about deciding that your life isn't good enough. It's about gaining the clarity to understand what's working, what's draining you, what you've outgrown, and what is helping you grow.

Using the categories of joy, pain, and growth, you'll learn how to audit your current life and identify the areas that need more intention before you begin building new systems, signatures, and standards.

Because your dream life isn't built by accident. It starts with knowing where you are, getting clear on where you're going, and intentionally designing the bridge between the two.

In this episode, you'll learn:

• How to conduct a life audit without turning it into a list of everything you're doing “wrong”
• The 9 areas of your life you should assess
• How to identify what's bringing you joy, causing you pain, and contributing to your growth
• Why your calendar, relationships, environment, and finances are part of your life design
• Why clarity has to come before creating new goals, habits, and systems
• How your Life Audit becomes the foundation for building your That Girl Blueprint

Your That Girl Assignment: Download the free Life Audit Guide and take the time to honestly assess where you are before deciding where you're going.

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You've done the inspiration part. You've got the vision board, the saved routines, the aesthetic bookmarked — and somehow your actual life hasn't moved. That's not a discipline problem. That's a missing infrastructure problem.

This episode introduces the That Girl Blueprint — the three-part framework every Living by Design episode builds from here forward.

You'll learn:

• What a "system" actually is, and why it doesn't have to be a beautifully color-coded Notion dashboard to work — the difference between a life that looks organized and one that actually runs
• How to find your "signature" — the specific, undeniably-you way you do things, instead of borrowing someone else's morning routine or someone else's definition of a good life
• Why "standards" are what protect everything you build — and the handful of places (your time, your money, your career, your relationships) yours probably need to show up first
• Why there's no single template for that girl's life, and why your blueprint is supposed to look nothing like anyone else's

By the end of this episode, you'll have the language for the framework driving this entire series, and a clear read on which piece— Systems, Signatures, or Standards—needs your attention first.

Your assignment before the next episode: ask yourself what your life looks like when no one else is watching. Write down the honest answer.

Listen next: Living by Design | How to Do a Life Audit, where we turn this framework into nine questions you can actually answer.

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Did you enjoy today's episode? Leave us a 5 🌟 rating or 📞 leave Rikki a voicemail:

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Have you ever looked around and wondered, “Am I behind?”

Maybe you're not where you thought you'd be in your career. Maybe you're still waiting for the relationship, the financial breakthrough, the business, the home, or the next big opportunity you thought would have happened by now. And in a world where everyone else's milestones are constantly on display, it's easy to mistake someone else's progress for proof that you're falling behind.

But what if you're not behind at all? What if you're simply living a life that doesn't follow someone else's timeline?

In this episode of That Girl Radio, Rikki Lee explores why comparison can make us question our progress, rush our decisions, and lose sight of what we actually want. She unpacks the pressure ambitious women face to have their careers, relationships, finances, and lives figured out by a certain age—and why building a meaningful life requires you to stop measuring your journey against everyone else's.

You'll hear a deeper conversation about comparison, career and personal growth, life timelines, ambition, purpose, faith, and becoming the woman you're meant to be.

In this episode, Rikki talks about:

• Why feeling "behind" often starts with a timeline you never consciously chose
• How social media encourages us to compare our behind-the-scenes to someone else's highlight reel
• Why someone else's milestone is not your deadline
• How to want more for your life without believing your current life isn't enough
• The difference between being delayed and being prepared
• How to recognize when you're making decisions from vision versus comparison
• Why your waiting season may be developing the skills, character, and capacity you'll need for what's next
• How to create a timeline for your life based on what you actually want—not what everyone else is doing

And most importantly, Rikki asks a different question:

Instead of “Why am I behind?” what if you asked, “What is this season asking me to become?”

Because your life isn't a race. There is no universal timeline for success, and you don't have to rush through your current chapter just because someone else is already living theirs.

Your timeline is allowed to look different. Your path is allowed to be nonlinear. And you are allowed to become at your own pace.

Your That Girl Assignment

Take a moment to write down where you currently feel behind. Then ask yourself: According to whom? From there, separate the expectations you've inherited from the life you genuinely want to build.

Because before you can stop comparing your life to everyone else's, you have to get clear on what your life is actually supposed to look like.

You are not behind. You're becoming.

Did you enjoy today's episode? Leave us a 5 🌟 rating or 📞 leave Rikki a voicemail:

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💌 Dear That Girl is a collection of short audio essays and letters written for the woman navigating every season of becoming. Whether you're waiting, healing, rebuilding, dreaming, or simply trying to find your way, each letter is an invitation to pause, reflect, and remember who you are.

In the second letter of Dear That Girl, “You’re Not Behind”, Rikki Lee speaks to the woman who has been looking around at everyone else's milestones and quietly wondering if she's falling behind. The career, the relationship, the money, the home, the dream, the timeline—you thought you'd be further along by now. But who told you there was a schedule in the first place? Together we’ll discuss releasing comparison, trusting God's timing, and learning to honor the season you're actually in instead of mourning the one you thought you'd have by now because your story isn't late. It's still being written.

Wherever this letter finds you, I hope it finds you well.

With love,

Rikki Lee

P.S. If this letter found you at just the right time, don't keep it to yourself. Share it with the woman who came to mind while you were listening.

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Last week, Rikki Lee wrote you a letter.

In this episode of That Girl Radio, Rikki Lee goes deeper into the message behind Dear That Girl: Just Be and explores the difference between knowing yourself and creating an image of yourself. Because while there’s nothing wrong with developing your personal style, cultivating signatures, or intentionally designing the life you want, your aesthetic should be an expression of your identity—not a replacement for it.

This is a conversation about personal identity, self-knowledge, the pressure to be aspirational, and giving yourself permission to evolve. Rikki Lee explores why we can become so attached to the version of ourselves we’ve presented to the world that we forget we’re allowed to change, grow, explore, and become.

You’ll be invited to ask yourself: Who am I when nobody is watching? What do I actually like? What parts of my life are genuinely mine—and what parts have I chosen because I thought they would make me more admirable to someone else?

Because the goal was never to become the perfect aesthetic. It was to become more of you.

And as you build your dream life, develop your taste, and create your signatures, remember: you don't have to become a brand to become That Girl. You just have to become intentional about knowing, loving, and living as the woman God created you to be.

Your That Girl Assignment: Spend some time this week doing something you genuinely enjoy without documenting it, sharing it, or turning it into content. Just experience it. Then ask yourself: Who am I when nobody is watching?

Did you enjoy today's episode? Leave us a 5 🌟 rating or 📞 leave Rikki a voicemail:

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💌 Dear That Girl is a collection of short audio essays and letters written for the woman navigating every season of becoming. Whether you're waiting, healing, rebuilding, dreaming, or simply trying to find your way, each letter is an invitation to pause, reflect, and remember who you are.

In the very first letter of Dear That Girl, “Just Be”, Rikki Lee reflects on the quiet pressure women face to curate, perform, and package themselves into a "brand." In a world that rewards consistency and carefully crafted identities, this letter is an invitation to return to the person God created you to be before anyone else had expectations of you.

Wherever this letter finds you, I hope it finds you well.

With love,

Rikki Lee 💌

P.S. If this letter found you at just the right time, don't keep it to yourself. Share it with the woman who came to mind while you were listening.

Did you enjoy today's episode? Leave us a 5 🌟 rating or 📞 leave Rikki a voicemail:

https://www.speakpipe.com/ThatGirlRadio

📲 Follow That Girl Radio: https://www.instagram.com/thatgirlradio/

✨Follow That Girl: https://www.instagram.com/rikkilee.co/

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