Fall is officially here, and that means cancelling plans, getting on the couch and committing to something good.

This week on That Digital Take, Torri sits down at TIFF with Summer H. Howell and Alison Thornton, stars of Mike Flanagan’s Carrie on Prime Video. This new version of the Stephen King classic is set in high school today, with social media, group chats and viral moments. Summer (Carrie White) and Alison (Chris Hargensen) talk about:

• Landing roles after a search of more than 1,000 actors
• Auditions, rejection and building a career as young actors
• Playing a character who is cruel to your castmates, and leaving her behind when they call cut
• Bullying in the age of social media
• What fake blood is really like, and the moments they broke character

Then Torri goes solo with her fall TV and film lineup:

• Her review of Verity, starring Anne Hathaway, Dakota Johnson and Josh Hartnett
• Her verdict on Carrie
• What Practical Magic 2 needs to get right
• Avengers Encore and the road to Doomsday
• Robert Pattinson in Primetime, and her Dune homework

Why are some creators landing $30,000 brand deals while others with bigger followings can't book a campaign? Sara Koonar, founder and president of Platform Media, one of Canada's leading talent management and influencer marketing agencies, reveals what's really happening behind the scenes. This week on That Digital Take, Sara pulls back the curtain on the business of the creator economy.

After a decade of building Platform alongside the industry, and launching Platform Social, Canada's leading influencer marketing conference, she knows exactly what brands and managers are looking for. In this episode:

• What a talent manager actually does, and when you need one
• What Platform looks for before signing a creator -
• Does follower count still matter in 2026?
• Why one creator gets $3,000 and another gets $30,000 for the same deliverables
• What creators undervalue in negotiations: usage, exclusivity, whitelisting and more
• "Why am I not getting brand deals?" and what's really going on
• How AI is changing influencer marketing
• The Canadian creator economy vs. the U.S.
• How to build a creator career that lasts ten years

Whether you're a creator, a marketer or building a personal brand, this is the insider conversation every influencer needs to hear. Follow That Digital Take for weekly conversations on business, branding and digital culture.

What happens when a broken ankle turns into a global fitness empire? This week on That Digital Take, Michael Ramsey, co-founder and CEO of STRONG Pilates, shares how a frustrating recovery on the reformer sparked the idea for a workout with more strength and cardio, and how that idea grew from one Australian studio into an international brand with locations across Canada and around the world.

Michael gets honest about what it really takes to stand out in a saturated fitness industry, why the Pilates algorithm is such a volatile space, and what he makes of the viral "Men vs. Pilates" trend. He also shares the one piece of advice every entrepreneur needs before starting a business, how fitness marketing has completely changed since 2019, how to handle social media haters as your brand grows, and the "worst-case scenario" exercise he uses when things get hard. Plus, his biggest Pilates hot take and the wellness brand he can't stop talking about.

Whether you're a Pilates devotee, a founder, or a creator trying to build something that lasts, this conversation is packed with lessons on brand building, business growth, and knowing the difference between a trend and a movement.

Chapters:
11:08 – Plan A, Plan B, and the worst-case scenario mindset
13:22 – Classical Pilates vs. modern Pilates
16:28 – The "Men vs. Pilates" trend
20:39 – The #1 rule before starting a business
27:05 – Dealing with social media haters
28:57 – How fitness marketing has changed
36:09 – Why he loves Eight Sleep
38:33 – Michael's Pilates hot take