『Tenacity with Sonia C.』のカバーアート

Tenacity with Sonia C.

Tenacity with Sonia C.

著者: Sonia Couto
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Tenacity with Sonia C is a podcast for founders exploring the real decisions required to build companies, what to build, what to prioritize, and how leaders navigate uncertainty while turning ideas into real businesses.

Tenacity is not about motivation. It is about the discipline required to keep building when the path is unclear.

Through conversations with founders, operators, and leaders, the podcast explores how real companies are built, including the pivots, mistakes, lessons learned, and decisions that shape long-term success.

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マネジメント マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 個人的成功 心理学 心理学・心の健康 経済学 自己啓発 衛生・健康的な生活
エピソード
  • The Scaling Mistake That Nearly Cost Her Everything with Lauren Kwedar
    2026/05/22

    What happens when your business grows faster than your systems, leadership, and life can handle?

    In this episode of Tenacity with Sonia C, Sonia sits down with Lauren Cockerell, founder of Kaidar & Co, to unpack the scaling mistake that nearly cost her everything.

    After being laid off while 8 months pregnant, Lauren built her company from the ground up. But years later, rapid growth, hiring pressure, operational chaos, and leadership stress forced her to confront a hard truth: more revenue does not automatically create a better business.

    Lauren shares the real behind-the-scenes reality of scaling a service business, including:

    • Growing revenue by 70% and watching systems break
    • Making hiring decisions too quickly
    • Navigating a business partner exit
    • Balancing leadership with motherhood
    • learning why niching down creates clarity
    • Rebuilding the company around intentional growth instead of survival mode


    This conversation is for founders who are:

    • overwhelmed by scaling pressure
    • experiencing founder burnout
    • struggling with leadership decisions
    • trying to build a sustainable business
    • questioning whether the company they built still fits their life


    If you are scaling fast but feeling exhausted, this episode will help you rethink what success should actually look like.

    https://soniacouto.com/podcast



    Advertising Inquiries: https://redcircle.com/brands
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    36 分
  • Why Great Strategies Fail Without Great Leadership with Eric Dingler
    2026/05/08

    What happens when your business growth is no longer limited by strategy, but by your leadership?

    In this episode, Sonia sits down with Eric Dingler to unpack the leadership lessons that emerge as businesses scale. Eric shares the moment he realized his team kept having the same conversations because leadership systems and communication clarity were missing.

    Together, they explore:

    • Why growing teams require different leadership styles
    • How unclear communication creates confusion and inaction
    • The difference between brainstorming and decision-making
    • Why leaders unintentionally slow execution
    • How accountability and ownership are built into company culture
    • The importance of intentional meetings and clear outcomes
    • What leaders must change about themselves to scale effectively

    This conversation is packed with practical insights for entrepreneurs, founders, executives, and team leaders who want to improve communication, create alignment, and build organizations that execute with confidence.

    Whether you’re leading a startup, growing a team, or trying to move your business to the next level, this episode will challenge the way you think about leadership.

    🎧 Listen now and discover why better leadership creates better businesses.

    https://soniacouto.com/episodes



    Advertising Inquiries: https://redcircle.com/brands
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    46 分
  • What It Really Costs to Build Something New, with Sam Berman
    2026/04/30

    What does it really take to build something new when there’s no blueprint, no certainty, and no external validation?

    In this episode of Tenacity with Sonia C., Sonia sits down with Sam Berman, founder of LARC, to talk about the internal war of entrepreneurship, the emotional cost of building, and the mindset required to keep going when doubt, isolation, and pressure hit hard.

    Sam shares how LARC grew from a napkin sketch into a company serving some of the largest organizations in the world. He breaks down why obsession matters, when founders need to pivot, how to validate an idea early, why integrity matters more than skill when building a team, and what unresolved personal weight can do to a founder’s ability to lead.

    This is a practical conversation about resilience, conviction, market validation, decision-making, and the discipline required to keep building when the path is unclear.

    Key Takeaways

    • The real battle in entrepreneurship is often psychological, not operational.
    • Obsession can fuel endurance, but it does not replace market validation.
    • If the market gives no traction, founders need to pivot honestly rather than romanticize the struggle.
    • Big ideas require founders to dismantle “I’m not enough” thinking and stop playing small.
    • Teams matter because founders do not need to have every skill themselves.
    • Integrity is a stronger hiring filter than raw skill.
    • Founders need to make decisions, move, and course-correct instead of waiting for certainty.
    • Emotional discipline matters because fear, anger, rejection, and doubt can distort leadership.
    • Unresolved personal weight does not disappear under pressure; building often brings it to the surface.
    • Bold outreach can open doors, even with very large companies.


    Advertising Inquiries: https://redcircle.com/brands
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    37 分
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