TechBBQ '26 Episode 3: What Happens When AI Becomes Your Sales Team?
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TechBBQ '26 Episode 3: What Happens When AI Becomes Your Sales Team?
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Live from TechBBQ 2026, Christian Arnø sits down with Wilma Hogansa from Adona, an AI platform being built to replicate top-performing sales and customer-support agents.
The idea grew out of years of real sales data. Wilma and the team already had access to large volumes of recorded conversations through their CRM business — including calls from their strongest-performing sellers and support agents.
The question became: could those patterns be used to train an AI agent capable of handling real conversations?
The conversation explores where AI actually belongs in sales, whether customers care if they are speaking to a human, and why repetitive cold outreach may be one of the first parts of the sales process to change dramatically.
Wilma argues that AI can be extremely effective for initial contact, qualification and repetitive conversations, while more complex, relationship-driven sales still benefit heavily from human creativity and connection. Indsatte textBut the discussion quickly moves beyond AI-assisted selling.
If an AI agent can eventually make huge numbers of calls simultaneously, consumers may need AI assistants of their own to screen those calls, negotiate offers and decide what is actually worth their attention.
At that point, the salesperson could be AI.
The buyer could be AI.
And eventually, neither of them may even need human language to communicate. Indsatte textA conversation about cold calling turns into a much bigger question about the future of sales, human interaction — and what happens when AI starts negotiating with itself.
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