TechBBQ '26 Ep. 7: Your Product Isn’t the Problem — Your Sales Might Be
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TechBBQ '26 Ep. 7: Your Product Isn’t the Problem — Your Sales Might Be
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著者：
Live from TechBBQ 2026, Christian Arnø sits down with Albert, founder of LR Partners, for a conversation about cold outreach, founder-led sales, persistence and why early-stage companies often spend too much time building and too little time selling.
Albert sees the same pattern again and again: product founders assume poor sales mean the product is wrong, while sales founders can move too fast and decide they understand the market before speaking with enough actual customers.
His advice is simple: get into the market, call people, try to sell, listen to the objections, adjust — and repeat.
The conversation also explores why customers care far more about the problem you solve than the features you built, why some deals take dozens of follow-ups over years, and how AI could change outbound sales.
Because if AI makes cold outreach infinitely scalable, we may eventually end up with AI sales agents talking directly to AI buyers.
But for now, the advice remains stubbornly old-school:
Pick up the phone and start selling.
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