Business owners who master cold calling technology are achieving 10% pickup rates while others struggle with 2%. Aidan Sowa, Co-Founder of Zoto Dialer, reveals the specific tech stack that makes cold calling profitable in 2025.

Most businesses fail because they're dialling landlines nobody answers and burning through phone numbers. Aidan explains how parallel dialing technology, proper data sources, and smart number rotation connect you to 50 real prospects per hour.

Key Topics:

• Mobile vs landline pickup rates (10% vs 2%)
• Parallel dialing systems that connect prospects every 19-30 seconds
• Cheapest verified mobile data sources (15p per thousand numbers)
• Why phone numbers get spam-flagged after 50 calls
• Realistic cold calling investment (£500-750/month)
• Training remote callers in 2-3 weeks
• Scripts that work in 2025
• Metrics that matter vs vanity numbers

Aidan built Zoto Dialer after frustration with existing software that burned numbers and connected callers to dead air. His AI-powered solution detects voicemails and optimises parallel lines while maintaining legal compliance.

Learn practical technology choices including data sources like Lead Magic, Apollo, and validation tools. Discover why scheduling calls beyond 24 hours kills show rates and how to achieve 70% attendance using LinkedIn and follow-up sequences.

Guest: Aidan Sowa - Co-Founder of Zoto Dialer, serial entrepreneur who went from debt to building multiple successful businesses including Sowa Marketing Agency and a data company.

Hosted by Peter Banigo from Target ICT, helping UK business owners implement technology for growth.

Connect: www.zotodialer.com | LinkedIn: Aidan Sowa | Instagram: @theaidensowa

More from Us:

- Target ICT Ltd - We make tech easy and accessibleforbusinesses:⁠⁠⁠⁠ https://targetict.co.uk⁠⁠⁠⁠

- Tech Your Business Podcast - Learn how technology canhelpyour business grow: ⁠⁠⁠⁠https://techyourbusinesspodcast.com⁠⁠⁠⁠

- Instant Setters - Get an AI assistant for yourbusinessphone calls: ⁠⁠⁠⁠https://instantsetters.com⁠⁠⁠⁠

- Green Tech Pulse Podcast - Discover the latest ingreentechnology: ⁠⁠⁠⁠https://greentechpulse.com⁠⁠⁠⁠

- IXBRLify - Turn your financial reports into XBRLformatquickly: ⁠⁠⁠⁠https://ixbrlify.com⁠⁠⁠⁠

- Shortage Jobs - Find jobs that offer work visas: ⁠⁠⁠⁠https://shortagejobs.com⁠⁠⁠

Small business owners waste hours fixing tech problems that could be solved in minutes by professionals. Andrew Bolton, CEO of TechRescue, explains why his human-first tech support model thrives while competitors chase automation.

In this episode, Andrew shares how he built a profitable 24/7 support company serving small businesses for just £40 per month. Learn why DIY tech fixes actually cost more than professional help, how to calculate the real value of your time, and why treating customers like people beats treating them like account numbers.

Perfect for business owners tired of wrestling with routers, software glitches, and website problems when they should be focusing on growing their companies.

Guest: Andrew Bolton - CEO & Co-Founder, TechRescueContact: help@techrescue.io | 855-250-8586

More from Us:

- Target ICT Ltd - We make tech easy and accessibleforbusinesses:⁠⁠⁠⁠ https://targetict.co.uk⁠⁠⁠⁠

- Tech Your Business Podcast - Learn how technology canhelpyour business grow: ⁠⁠⁠⁠https://techyourbusinesspodcast.com⁠⁠⁠⁠

- Instant Setters - Get an AI assistant for yourbusinessphone calls: ⁠⁠⁠⁠https://instantsetters.com⁠⁠⁠⁠

- Green Tech Pulse Podcast - Discover the latest ingreentechnology: ⁠⁠⁠⁠https://greentechpulse.com⁠⁠⁠⁠

- IXBRLify - Turn your financial reports into XBRLformatquickly: ⁠⁠⁠⁠https://ixbrlify.com⁠⁠⁠⁠

- Shortage Jobs - Find jobs that offer work visas: ⁠⁠⁠⁠https://shortagejobs.com⁠⁠⁠

Service-based business owners often struggle to differentiate themselves from competitors and build client trust quickly. Leonard Scheiner reveals how strategic press coverage can transform your business credibility overnight.

In this episode, Leonard breaks down the psychology of client decision-making, explaining why press coverage accelerates trust-building better than any other marketing method. You'll learn his proven process for getting featured in publications and TV, even if you think your business isn't "newsworthy."

Leonard shares real examples of clients who've gained immediate business results from press features, practical tools for monitoring media mentions, and how to handle negative coverage professionally. Whether you're a lawyer, doctor, consultant, or any professional selling expertise, this episode provides a roadmap for building unshakeable authority in your field.

Expect practical advice on preparing your online presence, identifying press opportunities, and measuring the long-term value of media coverage. Leonard also shares his free training resource for those ready to take their first steps into media placement.

About the Tech Your Business Podcast: Weekly conversations with successful entrepreneurs and industry experts sharing practical strategies for using technology and strategic thinking to grow your business.

More from Us:

- Target ICT Ltd - We make tech easy and accessibleforbusinesses:⁠⁠⁠⁠ https://targetict.co.uk⁠⁠⁠⁠

- Tech Your Business Podcast - Learn how technology canhelpyour business grow: ⁠⁠⁠⁠https://techyourbusinesspodcast.com⁠⁠⁠⁠

- Instant Setters - Get an AI assistant for yourbusinessphone calls: ⁠⁠⁠⁠https://instantsetters.com⁠⁠⁠⁠

- Green Tech Pulse Podcast - Discover the latest ingreentechnology: ⁠⁠⁠⁠https://greentechpulse.com⁠⁠⁠⁠

- IXBRLify - Turn your financial reports into XBRLformatquickly: ⁠⁠⁠⁠https://ixbrlify.com⁠⁠⁠⁠

- Shortage Jobs - Find jobs that offer work visas: ⁠⁠⁠⁠https://shortagejobs.com⁠⁠⁠