Live from the land of tea and warm beer (the UK!), we’re together in the same room again and feeling slightly over-caffeinated. In this final April installment of our sales tactics series, we take the stage with a deep dive into events—how to make them more than just sad coffee and awkward handshakes.

We riff on Battle of the Bands, trade shows, and why “winging it” is a terrible idea unless you’re an actual bird. From intentional networking to hosting your own killer summit, and even how not to look like a lost intern behind a trade show booth—this episode hits all the high notes (and some questionable analogies).

If you’ve ever wondered why your event ROI is lower than your motivation on a Monday morning, this one’s for you.

This week, we were actually in the same room! We dove into the wonderful, occasionally awkward world of relationship selling. From warm introductions and word of mouth to door-knocking tales and strategic partnerships, we discuss how genuine human connection can be your strongest sales tactic — even if your microphone’s feeling a bit shy.

Expect chuckles and advice on how to actually build trust instead of just chasing quotas. If you’ve ever wondered if asking your cousin’s friend's dog walker for a referral is a good idea — we’re here to say... maybe?

In this episode, one of us is jetlagged in Dublin, the other is wide awake in the UK, and both of us are here to talk tactics. We dive into the wide world of market-facing prospecting strategies—think social media, influencer marketing (yes, even the B2B kind), digital ads, and email campaigns that don’t make people hit “unsubscribe.”

We get into a cautionary tale of a startup that grew the delivery team before building its sales pipeline (spoiler: not ideal), and chat about how brand awareness, education, and genuine connection are your secret weapons in a noisy marketplace.

As always, we try to sound smart. Did it work?

Please tune in and join the conversation.