Tariffs, Lentils & Rice Cakes: Plum Good's Canadian Pivot
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Tariffs, Lentils & Rice Cakes: Plum Good's Canadian Pivot
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When Amy Rogerson took over Van Rice Products in 2019, her first week running the company was also her first week of chemotherapy. Then COVID hit.
Amy is the General Manager of Plum Good, Canada's only locally-made organic rice cake — and one of the last rice cakes still manufactured in this country. She joins Phil Chang and Kenny Vannucci to talk about buying a small, well-loved West Coast brand (started by two Japanese-Canadian brothers back in 1985) and rebuilding it from the ground up into a national one.
We get into the reality nobody warns you about when you buy a CPG business: machinery on its last legs, a full facility move, reinvesting roughly what you paid just to keep the lines running, and the five-to-seven-year grind of actually making it work. Amy also shares how recent tariffs forced a supply-chain rethink that turned into an unexpected win — a new, higher-protein lentil cake — and what the "Buy Canadian" moment has meant for local manufacturers.
It's candid, funny, and genuinely inspiring — a conversation about resilience, problem-solving, and why the health food industry pulls for each other.
Find Plum Good at plummgood.com.