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  • The "What Do You Do" Question and How to Answer It

    The "What Do You Do" Question and How to Answer It
    2025/12/18
    It's amazing how four simple words can throw even the most experienced business owner completely off track. So what do you do? You hear it at networking events, school pick-up, family gatherings, conferences, everywhere, and yet, so many of us freeze, over-explain, or fall back on something vague and forgettable. But this question isn't a test. It's an invitation. And when you answer it clearly, simply, and confidently, you open the door to opportunities, referrals, and meaningful conversations. In this episode, I'm breaking down how to create a simple yet impactful answer that actually works for you, not overwhelms you. How to Create a Clear and Confident Answer Why This Question Matters More Than We Think People make sense of us quickly, and your answer helps them understand where you fit and why they should lean in. A clear response positions you instantly, builds trust, and makes you memorable. A muddled one does the opposite. The Three-Part Formula That Keeps It Simple Who You Help Be specific enough that people can picture the person you serve. When your listener can recognise themselves (or someone they know), they'll want to hear more. The Outcome You Help Them Achieve People don't buy job titles, but they buy results. Think in terms of clarity, confidence, structure, visibility, momentum, or reduction of overwhelm. Your Approach or Method This isn't your whole process, just the flavour of how you work. It gives people insight into what makes you uniquely you. Put together, it becomes one clean sentence: I help [who] to [outcome] by [approach]. Why This Works So Well It's short enough for conversation, strong enough to build curiosity, and flexible enough to tailor for different audiences. And once you practise saying it aloud, it becomes second nature. Key Takeaway You don't need a clever pitch. A simple, grounded one-liner makes you memorable, helps people understand the value you bring, and turns everyday conversations into genuine opportunities. Your Next Step Craft your one-sentence answer using the formula. Then practise it out loud until it feels natural. If you're feeling brave, share it online or with someone you trust and notice how differently the conversation flows when you lead with clarity. Tools and Resources to Help You Refine Your Message The Ideas, Impact & Marketing Circle A supportive space where business owners refine their messaging, explore new ideas, and build visibility with confidence. Inside the Circle, you'll find templates, workshops, Q&A sessions, and community feedback that help you sharpen the clarity of your message and offers. Get It Done Together A monthly co-working and accountability space where you can focus on the projects that need your attention, practise your message, and build momentum with support. Content Marketing Retreats Step away from the day-to-day and into a focused, creative environment where you can map out your messaging, content, and offers with hands-on guidance. These retreats help you get clear, strategic, and consistent with how you talk about your business. Join the Business Business Business Community (Free!) Join thousands of business owners who share ideas, ask questions, and support each other daily. It's a great place to practise your new "what I do" statement and get real-world feedback from people who understand business. Book a 1:1 Discovery Call If you'd love an outside eye to help refine your messaging or craft a clear positioning line, let's chat. A discovery call gives us time to look at your offers, your audience, and your language so we can shape a sentence that feels like you and resonates deeply with your ideal clients. Enjoyed this episode? Share it with another business owner who struggles with this question or finds themselves rambling every time someone asks what they do. And if you craft your new one-sentence answer after listening, tell me. I'd genuinely love to hear it. Highlights 00:00 The Dreaded Question 00:28 Why This Question Matters 01:17 Common Pitfalls in Answering 01:43 The Power of Clarity 02:48 Crafting Your Answer: The Three Parts 04:22 Practical Examples and Tips 05:35 Final Thoughts and Encouragement
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    7 分
  • Why You Should Be Sharing Your Ideas

    Why You Should Be Sharing Your Ideas
    2025/12/11
    Many business owners sit on brilliant ideas for months, even years, because they're afraid to share them too soon. They worry someone will copy them, they're not ready, or they need to wait for the "perfect version" to emerge. But here's the truth I've seen again and again as a marketing strategist and business community leader: your ideas can't create impact if no one knows they exist. Ideas only grow when they're shared, explored, and allowed to take shape out in the world. Today, I'm diving into why your ideas deserve daylight and what shifts when you stop guarding them and start expressing them with confidence. Why Sharing Your Ideas Matters More Than Protecting Them Ideas Evolve Through Expression An idea sitting in a notebook is only half-formed. It strengthens when you speak it out loud, it sharpens when someone asks a question, and it becomes clearer each time you try to explain it. Execution Will Always Be Your Differentiator Even if someone resonates with something you share, they can't replicate you, your experience, your style, your methodology, your delivery. Ideas don't stand out because they're secret. They stand out because of the person behind them. Visibility Creates Opportunity When people hear how you think, they begin to trust you. Your ideas become the bridge between your expertise and the people who need it, opening doors to collaborations, clients, referrals, and deeper conversations. How to Start Sharing Your Ideas (Even If It Feels Scary) Begin Small and Light Choose one idea you've been sitting on, just one, and share it in a simple format: A short post A quick video A voice note to your audience It doesn't need to be polished. It just needs to breathe. Share the Perspective, Not the Blueprint You don't need to reveal your whole process. Talk about: Why this idea matters The change you want it to create The insight that sparked it People connect with meaning, not mechanics. Repeat Your Ideas With Intention Repetition is not redundancy. It's recognition. The more often you speak about a concept, the more your audience associates that message with you, and that's how thought leadership takes root. Give Your Ideas Space in Your Routine If you want to make idea-sharing a habit, schedule it. Pick one day each week where you share a thought, a lesson, or a spark from your notebook. The structure keeps creativity flowing instead of waiting for the right moment. What Happens When You Start Sharing Your Ideas When you stop keeping your ideas hidden, three things shift quickly: Your Confidence Grows Talking through your ideas reminds you just how much you already know, and how much value sits in your experience. Your Visibility Naturally Expands People start recognising your thinking, your style, and your voice. You become the person they come to when they need clarity. Your Marketing Becomes Easier Your ideas naturally flow into your work, services, programs, and expertise. You no longer "sell." You share, and the right people step forward. Key Takeaway Your ideas are not meant to be hidden. They're meant to create movement. When you share them, even imperfectly, they gain momentum, deepen your authority, and help the people you're here to serve. The real risk isn't someone stealing your ideas. The real risk is never letting your ideas be seen. Your Next Step Open your notebook, scroll through your notes app, or glance at your whiteboard, and choose one idea to share this week. Give it a moment in the spotlight. See how people respond. Let the idea breathe, evolve, and grow. This is where your impact begins! Tools and Resources to Support Your Idea Flow The Ideas, Impact & Marketing Circle A community designed for business owners who want to think boldly, create consistently, and refine their ideas in a supportive, collaborative space. With live sessions, thoughtful discussions, and practical tools, this is where your ideas find momentum. Content Marketing Retreats Step away from the day-to-day and into a dedicated creative space. At my Content Marketing Retreats, you'll have guided time to map out your ideas, turn them into content, and build a sustainable marketing plan around them. It's the perfect environment to turn "one day" ideas into real assets. Get It Done Together A dedicated co-working and accountability space where you can move ideas out of your notebook and into action. These sessions give you structure, focus, and the encouragement to keep building. Join the Business Business Business Community (Free!) Connect with thousands of business owners who share openly, support generously, and spark ideas daily. A great space to start sharing your thinking in real time. Book a 1:1 Discovery Call If you're ready to stop sitting on your ideas and start using them strategically, let's chat. In a 1:1 discovery call, we'll look at where you're holding back, where your best ideas are hiding, and how to start sharing them in a way that builds visibility and ...
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    5 分
  • Creating Idea-Rich Communities

    Creating Idea-Rich Communities
    2025/12/04
    There's a big difference between a group and a community, and an even bigger difference between a community and one that's idea rich. These are the spaces where people feel energised, where ideas bounce around freely, and where members genuinely want to return because something meaningful happens there. Idea-rich communities don't grow accidentally. They're shaped with intention by those that create them, guided with care, and fuelled by curiosity, generosity, and shared purpose. In this episode, I'm walking you through how to build communities that think, create, and collaborate, instead of simply "existing" online. How to Build a Community People Want to Contribute To Create Connection, Not Just Membership A group is simply a room full of people. A community is where those people start caring about what happens in that room. Numbers don't build culture, shared purpose does. When members feel like their contributions matter, they become part of something bigger than themselves. That's when your space shifts from passive to powerful. Set the Tone Through Curiosity Communities mirror the energy of the person who creates them. When you show up with curiosity, openness, and a willingness to explore, your members follow suit. In idea-rich communities, no question is too simple, and no idea is too small. People feel safe enough to test, to share, to ask, to fail, and to try again, because the environment encourages creativity over comparison. Your job is to model that behaviour. Share your own experiments and "works in progress," not just polished outcomes. When people see you being human, they're far more willing to be human too. Make Space for Different Types of Contributors Not everyone participates in the same way. Some people share openly. Some need time to observe. Others prefer structured prompts or guided discussion. Idea-rich communities offer multiple doorways into participation, such as live calls, threads, feedback opportunities, polls, prompts, and casual conversations. Every pathway is a chance for someone to contribute in a way that feels comfortable and meaningful. Validation matters too. A simple "that's brilliant" or "you've just sparked a new idea" can turn a quiet member into a confident contributor. Build a Consistent Rhythm Regular touchpoints, Q&As, themed posts, workshops, and check-ins give members something steady to lean on. But too much predictability becomes stale, so it's important to mix in surprises, new formats, and timely conversations. Think of your community like music: A steady beat keeps things moving, and the unexpected notes keep people listening. Celebrate the Sparks When ideas are acknowledged, they multiply. Spotlight great posts. Share member wins. Celebrate collaborations. Highlight clever thinking. These moments reinforce a culture where ideas matter, voices matter, and people feel seen. Over time, this becomes the heartbeat of an idea-rich community. Consider even creating a digital "idea wall", a place where members can drop their wins, breakthroughs, and lightbulb moments. It becomes a living archive of collective creativity. Step Back So Others Can Step In An idea-rich community shouldn't depend on you being the only voice in the room. In fact, the best communities grow when members start answering each other's questions before you do. That's not losing authority, it's building leadership. It means you've created a space where contribution feels natural, and people trust the process enough to step forward. Keep Tending to the Space Communities are like gardens. They need attention, nourishment, pruning, and sunlight. Drop in consistently. Ask new questions. Shift direction when energy dips. Bring in new ideas when the conversation needs a spark. And remember: quiet seasons don't mean failure. Sometimes your people are simply busy. Your job is to keep the soil fertile so the next wave of ideas has somewhere to land. Key Takeaway Idea-rich communities don't happen by accident. They're built through intention, curiosity, and consistent care. When you create a space where people feel safe to share, supported to grow, and encouraged to think creatively, your community becomes more than a gathering, but becomes a catalyst for impact. Your Next Step If you already have a community, ask yourself: Am I building connection, or am I simply collecting people? Then reach out to three members and ask: "What's one idea or topic you'd love to explore with others here?" That one question can spark the next wave of engagement, collaboration, and creativity. If you're just getting started, remember this: you don't need all the ideas. You only need to create the environment where others feel excited to bring theirs. Resources to Help You Build Strong, Creative Communities The Ideas, Impact & Marketing Circle A thriving space where business owners bring ideas to life, workshop strategies, share wins, and grow together. Inside you'll find templates, Q&As, live sessions, and ...
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    9 分
  • How to Be a Thought Leader Without the Fluff

    How to Be a Thought Leader Without the Fluff
    2025/11/27
    "Thought leadership" is one of those terms that's been used so much it has lost its meaning. Somewhere along the line, it became more about status than service, more about sounding smart than being helpful. Real thought leadership isn't about jargon or performance. It's about clarity, courage, and contribution: saying what you mean and helping people. It's about being brave enough to think for yourself, generous enough to share what you've learned, and grounded enough to stay human through it all. In this episode, I'm pulling back the curtain on what genuine thought leadership really looks like, and how you can build trust, influence, and impact without pretending to be someone you're not. How to Lead with Clarity and Courage Lead Beside, Not Above Being a thought leader doesn't mean standing on a pedestal. It means standing with your audience, sometimes a few steps ahead, sometimes right beside them. When I began sharing what I was learning in marketing and course creation, I wasn't trying to lead anyone. I was simply being honest about what worked, what didn't, and what I was still figuring out. That honesty was what people connected with, even up to this day. Real leaders don't act like gurus. They walk with others through the learning process and share their experience along the way. Replace Buzzwords with Clarity The fastest way to build trust as a thought leader is to stop being vague. "Add value" and "think outside the box" might sound impressive, but they don't help anyone unless you explain how. Real thought leadership turns vague advice into clear, actionable steps. It gives people that "aha!" moment where everything clicks, and that means being specific, transparent, and unafraid to go deep. Clarity invites connection. And connection builds authority far faster than clever phrasing ever could. Keep It Human Credibility doesn't come from being flawless, but from being real. People want to see that you're human, passionate, and willing to share the truth, even when it's messy. If you're excited about a topic, show it. If something frustrates you, talk about it. Emotion isn't unprofessional, but the bridge that builds trust. In a world full of AI-generated posts and overproduced content, your authentic voice is your most powerful differentiator. Teach What You're Learning The best thought leaders don't only share what they've mastered, they share what they're discovering. When you teach as you learn, you invite your audience into the process, not just the result. I do this constantly inside the Ideas, Impact & Marketing Circle, testing new tools, exploring new trends, and letting people see the thought process unfold. That transparency helps people grow with you. Remember: the internet is full of finished products. What's missing are thinking humans. Be one of them. Lead with Generosity True thought leadership is generous, not guarded. It's about contribution, not competition. When you freely share ideas, credit others, and support your peers, you create a ripple effect of impact. Communities like Business Business Business thrive because they're open, welcome different voices, and know that collaboration creates more value than control ever will. You don't have to give everything away for free, but you do need to share enough to make a difference today. That's what earns trust and builds lasting influence. Find Your Signature Idea Every powerful thought leader has one core idea that anchors their work, a framework, a metaphor, a lens through which they see their industry. For me, it's the belief that marketing isn't a funnel, it's a tree. That one idea shapes everything I create and helps people instantly understand my approach. What's your version of that? Find the big idea that represents how you see your world, name it, and repeat it until people recognise it as yours. That's how authority grows organically. Stay Grounded in the Work Being seen as a thought leader is flattering, but it's easy to get lost in your own headlines. Keep learning, keep experimenting, and keep showing up with humility. The moment you stop engaging with your craft, your ideas stop evolving. The best thought leaders stay close to the work, curious, open, and always learning. Key Takeaway Real thought leadership isn't about looking clever, it's about being useful. It's about thinking deeply, sharing openly, and staying human in a world that rewards polish over purpose. Be the person who speaks with clarity, not jargon. Who teaches through honesty, not hype. That's the kind of thought leader people trust, follow, and remember. Your Next Step Take out a notebook and write down three statements you truly believe about your industry, not the safe, recycled stuff, but the real truths you'd share with a friend. Pick one and share it publicly this week. Explain why it matters, what shaped your view, and how it helps others see things differently. That's thought leadership in its purest form: clarity, courage, and care. ...
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    11 分
  • Spotting Trends Before They Become the Norm

    Spotting Trends Before They Become the Norm
    2025/11/20
    Some business owners have a knack for spotting trends before everyone else catches on. And it's not luck, but a skill. The ability to see what's shifting in your industry, what people are craving, and what's quietly changing before it becomes mainstream can completely change how you position yourself and your business. But here's the truth: trend-spotting isn't about chasing every new thing. It's about listening differently, paying attention to frustration, and being curious enough to notice the patterns that others overlook. In this episode, I'm sharing how to develop that "see around corners" skill so you can stay ahead of the curve and confidently lead the way in your space. How to Spot Trends Before Everyone Else Listen Between the Lines Trends don't start in boardrooms or headlines; they start in everyday conversations. The earliest signs of change often come through what people are frustrated by, not what they're excited about. Listen for phrases like "I'm tired of…" or "I wish there was an easier way…" because fatigue always appears before innovation. When you start hearing the same frustrations repeat, it's your signal that a new need is emerging. Look Beyond Your Own Industry The fastest way to spot what's next is to look outside your bubble. Many of the biggest shifts in business are borrowed from other industries. For example, when the fitness world embraced habit stacking to create small, lasting routines, it was only a matter of time before entrepreneurs applied the same concept to productivity and marketing. Fresh input creates early insight, so make it a habit to read, watch, and follow creators beyond your field. Trust Your Intuition While data has its place, intuition often notices the shift first. If you've been in business for a while, you already have a built-in radar for change. You can usually feel when something that used to work stops landing, when engagement drops, or conversations start to repeat. That's your cue to lean in, test something new, and see where it takes you. Innovation often begins with a hunch. Create Space for Curiosity I set aside time each week for what I call Curiosity Time, 30 minutes to explore what's catching my attention. No agenda, no goal. Just observation. It might be a new podcast format, a storytelling trend, or a different tone of voice popping up online. The key is to stay curious without falling down the scroll rabbit hole. Ask yourself, Why is this working? Why are people responding to this? When you reflect, not react, you spot opportunities before they become obvious. Watch for the Language Shift Trends often appear first in the words people use. Pay attention to networking events, in client calls, or on social media. What topics feel outdated? What phrases feel fresh but not yet mainstream? Those subtle changes in tone or terminology are the seedlings of what's next. Be Ready to Pivot Not every trend will take off. Some fizzle, some evolve, and others change direction entirely. That's okay. The goal isn't to predict perfectly, it's to stay adaptable. When you're paying attention, you'll always be in a position to pivot when things move. That's what keeps your business current and your audience engaged. Key Takeaway Spotting trends isn't about having insider access or fancy analytics. It's about curiosity, empathy, and observation. When you listen deeply, notice frustrations, and stay open to new ideas, you'll start recognising the signals of change before everyone else does. You don't need to be first; you just need to be aware, adaptable, and ready to move when the moment comes. Your Next Step This week, take your "researcher hat" into everyday life. Listen to what people are saying in your circles, clients, communities, or online groups. Note what they're struggling with or tired of. Watch for new approaches or phrases that feel different. Write them down and revisit them regularly. Those small observations could be the start of your next big idea. Resources to Help You Stay Ahead of the Curve The Ideas, Impact & Marketing Circle Join a community of forward-thinking business owners who love to explore what's next. Inside the Circle, you'll find live sessions, templates, and strategy tools to help you adapt quickly, refine your messaging, and implement fresh ideas before they become mainstream. Get It Done Together Join my monthly co-working and accountability sessions, designed to help you turn new ideas into action. Whether you're testing a trend or refining an offer, these sessions give you the structure and focus to make progress. Join the Business Business Business Community Stay connected with other business owners who are spotting opportunities, sharing insights, and shaping what's next. It's a space to collaborate, learn, and stay inspired by emerging shifts in business and marketing. Book a 1:1 Discovery Call If you want to future-proof your marketing and develop strategies that stay relevant no matter what changes ...
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    6 分
  • Creating Unique Offers in a Saturated Market

    Creating Unique Offers in a Saturated Market
    2025/11/13
    If you've ever looked around your industry and thought, "Everyone's offering the same thing," you're not imagining it. Every market has noise, and standing out isn't about shouting louder. It's about showing up differently. Being unique doesn't always mean inventing something brand new. Often, it's about reimagining what already exists and delivering it in a way that feels distinctly you. In this episode, I'm sharing how to uncover the magic within your existing offers and turn it into something people remember, connect with, and keep coming back for. How to Stand Out When Everyone's Doing the Same Thing Find What Makes It Yours The most powerful offers aren't built on more features or bonuses. They're built on connection. Your offer becomes unique when you infuse it with your story, your personality, and your way of working. Ask yourself: What makes this mine? Not in a buzzword sense, but in a human one. Maybe it's your sense of humour, your visual style, or how you guide clients through transformation. Those small, authentic differences are what make people choose you over someone else. Create the Experience, Not Just the Offer When everyone's teaching, selling, or coaching the same thing, what people crave most is a better experience. Think about how your clients want to learn or engage, and design around that. My early group programs stood out because they were bite-sized, practical, and built for busy business owners. They worked not because the content was revolutionary, but because the experience was realistic, supportive, and easy to complete. Ask the Right Questions If you want to discover what makes your offer stand out, start by asking better questions: What do people really want but aren't saying out loud? What frustrates them about what's currently available? How can I make this simpler, faster, or more enjoyable for them? Honest answers to these will reveal gaps in your market that no one else is filling, and that's where your opportunity to stand out begins. Design Offers You'd Actually Love Your preferences matter too. If you don't like sitting through long courses, don't create one. If live conversation energises you, build that into your model. When you create an offer that suits your own learning and working style, it will feel more natural to deliver, and your audience will feel that authenticity. The best offers come from alignment, not imitation. Own Your Method If you want people to remember your offer, name it. Brand it. Give it an identity. People remember frameworks, not features. Whether it's a metaphor, a formula, or a signature system, a named process gives your work staying power. You've probably heard me mention Marketing Trees or The Ideas, Impact & Marketing Circle. Those phrases are instantly recognisable, and that's intentional. They represent the methods I've developed, and naming them allows people to connect directly to that message. Key Takeaway Your uniqueness isn't in what you sell, it's in how you deliver it. When you combine your personal style, your insights, and your way of doing business, you create offers that feel authentic and irreplaceable. You don't have to be different for the sake of it. You just have to be you, consistently and confidently. Your Next Step This week, choose one of your existing offers and look for the magic within it. What part of it only you can deliver? How could you highlight or rename that element? Could it become your signature approach? Give it a name, brand, or visual identity if you can. When you own your method, you give your clients something tangible to remember, and that's what makes you stand out, no matter how crowded your market feels. Resources to Help You Refine and Elevate Your Offers The Ideas, Impact & Marketing Circle A membership for business owners ready to refine their offers and bring their ideas to life. Inside the Circle, you'll find templates, workshops, and strategy sessions to help you develop signature offers, build confidence, and market your uniqueness with clarity. Progress Colouring Tracking Tree Turn your growth into something you can see and celebrate. The Progress Colouring Tracking Tree helps you track milestones creatively, giving you a visual way to measure the results of your marketing and innovation efforts. Get It Done Together Join my monthly co-working and accountability sessions where ideas move from planning to action. These sessions are the perfect space to refine offers, map launches, and create the time to focus on the work that makes you stand out. Join the Business Business Business Community Connect with other entrepreneurs and business owners in one of Australia's most engaged online business communities. Share ideas, get feedback, and see how others are building unique offers that resonate. Book a 1:1 Discovery Call If you'd like help finding the distinctive edge in your offers, book a discovery call with me. Together, we'll unpack what makes your work special ...
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    5 分
  • My Secret to Staying Inspired in Business

    My Secret to Staying Inspired in Business
    2025/11/06
    When you create for a living, inspiration can sometimes feel like a moving target. Whether it's for podcasts, courses, or client projects, there's this quiet pressure to keep showing up with fresh ideas. But inspiration isn't magic; it's consistency. It's something you can nurture, protect, and make space for. In this episode, I'm sharing how I stay inspired across everything I do as a creator, an educator, and a strategist, and how you can create your own systems for creative flow that actually last. How I Keep Creativity Flowing Start with Curiosity For me, inspiration begins with curiosity. I'm naturally someone who asks questions and studies how people do things: how they market, connect, and create experiences. That curiosity keeps my creative brain active because I'm always learning and observing. When I see something clever, I don't copy it. I ask, How could this work for the business owners I teach? That simple shift of looking at the world through a lens of curiosity and possibility keeps ideas coming consistently. Give Your Brain Breathing Space Inspiration doesn't thrive in chaos. When every moment of your day is filled with meetings, emails, and deadlines, creativity has nowhere to land. Some of my best ideas arrive when I'm walking, drinking coffee, or driving. These are moments where my brain is free to connect the dots. Those pauses aren't wasted time, but they're productive creation time. By allowing space for your mind to wander, you open the door for real inspiration to appear. Protect Your Creative Time As business owners, we often prioritise everyone else's needs and forget to protect our own creative energy. I've learned, often the hard way, that creativity can't survive burnout. Now, I block out regular "idea playtime" each week. No meetings, no deadlines. Just me, my notebook, and a coffee. Some days it leads to brilliant plans. Other days, it's a quiet reflection. The point isn't productivity, but permission to give yourself the time and space to think freely. Find Inspiration in Others Teaching and mentoring have always been huge sources of inspiration for me. Whether it's a client challenge, a student question, or a workshop moment, I often find new ideas while helping others. Many of my courses, podcasts, and even my upcoming book were born from conversations with business owners who needed clarity or encouragement. Those moments remind me that creativity isn't just about coming up with new ideas. It's about responding to real needs with fresh thinking. Keep Refining How You Teach As an educator, repetition could easily dull creativity, but I use it as practice. Every time I explain a concept, I challenge myself to make it simpler, more relatable, or more engaging. This habit not only keeps my workshops fresh but also pushes me to find new ways to connect with my audience. The process of refining how I teach is creativity in action. Strategy Fuels Creativity A lot of people think strategy and creativity are opposites, but I see strategy as creativity's anchor. It gives ideas structure and purpose. When I know the "why" behind what I'm creating, inspiration becomes focused instead of scattered. Strategy keeps creativity grounded so it can grow into something meaningful and useful. Community and Connection Nothing fuels creativity like being around other creative people. Whether it's co-working sessions, live workshops, or casual chats in The Ideas, Impact & Marketing Circle, I'm constantly inspired by the ideas and energy of others. Community keeps me accountable, sparks new perspectives, and reminds me that inspiration is contagious. The more you share it, the more it grows. Key Takeaway Inspiration isn't luck. It's a habit, one you build through curiosity, reflection, connection, and discipline. When you give yourself permission to pause, protect your creative time, and surround yourself with people who spark ideas, staying inspired becomes second nature. Your Next Step Set aside one hour this week for pure creative time. No agenda. No deliverables. Just space to explore, doodle, daydream, or note ideas. Pay attention to what comes up when you stop chasing inspiration and start allowing it. The magic often appears when you finally make room for it. Resources to Help You Spark New Ideas The Ideas, Impact & Marketing Circle Your go-to space for creative growth and accountability. Inside the Circle, you'll find templates, strategy sessions, live workshops, and a supportive community to help you plan, create, and keep your ideas in motion. The Marketing Tree (Coming Soon) I'm currently working on my new book about rethinking marketing as a growing ecosystem rather than a rigid funnel. It's all about shifting perspective, nurturing sustainable growth, and creating marketing strategies that truly connect. While it's on its way, you can start exploring the concept right now with the Progress Colouring Tracking Tree, a creative, visual tool to help you track progress, celebrate ...
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    11 分
  • How to Be Seen as an Innovator in Your Industry

    How to Be Seen as an Innovator in Your Industry
    2025/10/30
    When we think of innovators, we often picture the big names: the ones who build rockets, create tech empires, or disrupt entire industries. But innovation isn't limited to billion-dollar ideas or global platforms. True innovation happens in the everyday. When you see things differently, experiment with new approaches, and turn challenges into opportunities. It's about bringing fresh thinking into familiar spaces and consistently showing up with ideas that move things forward. The good news? You don't have to be loud or flashy to be seen as an innovator. You just have to be intentional, curious, and open to changes that spark innovation. Steps to Be Seen as an Innovator Step 1: Question the Rules Every industry has its "shoulds," the unspoken ways things are supposed to be done. Innovators don't necessarily reject them, but they do question them. Ask why. Why does it have to be this way? What would happen if I flipped the approach? Is this still the best way to serve my audience? That curiosity is what leads to new ideas and breakthroughs. In my own work, questioning the language around marketing, like shifting from "funnels" to "trees" turned something mechanical into something people could relate to and engage with. Sometimes you don't need to reinvent the wheel, you just need to rename it so people actually want to use it. Step 2: Share Your Thinking as It Evolves You don't need to have all the answers before you start sharing your ideas. Innovators invite people into the process. They talk about what they're testing, what's working, and what they're learning along the way. When you're open about your journey, people start to see you as someone who's thinking ahead, not because you're perfect, but because you're curious and transparent. That honesty builds trust and positions you as a leader others want to follow. If you've tried something new lately, even if it didn't quite work, talk about it. Share what you discovered. Innovation thrives on experimentation, not perfection. Step 3: Stay Consistent Innovation isn't a single moment, but a rhythm. The people we recognise as thought leaders aren't necessarily the ones with the biggest ideas, they're the ones who consistently show up to share them. Each post, podcast, article, or workshop you create is a seed that grows your authority over time. When you regularly share your reflections, insights, and experiments, people start to associate your name with fresh thinking and progress. Think of innovation as planting an orchard, not a single tree. It's steady growth over time that strengthens your presence and influence. Step 4: Keep Learning Innovators are learners first. They stay curious, explore new ideas, and surround themselves with people who challenge how they think. They read widely, try new tools, and stay open to perspectives that stretch their comfort zone. The more you expand your knowledge base, the easier it becomes to connect dots others can't see, and that's exactly where innovative ideas are born. Key Takeaway Being seen as an innovator isn't about being first, the loudest, or the most polished. It's about being brave enough to question, test, and share. When you consistently show up with curiosity and creativity, people start to see you as a forward-thinker. And before long, you'll be the one they turn to for new ideas. Your Next Step Look at one area of your business where you've been playing it safe and ask: What would innovation look like here? How could I reframe this process, product, or message in a way that feels fresh? What's one small experiment I can run and share the results from? You don't have to overhaul everything. Just start with one change, one idea, or one new perspective. That's where innovation begins. Resources to Help You Lead with Fresh Ideas The Marketing Tree (Coming Soon) I'm currently working on my new book about rethinking marketing as a growing ecosystem rather than a rigid funnel. It's all about shifting perspective, nurturing sustainable growth, and creating marketing strategies that truly connect. While it's on its way, you can start exploring the concept right now with the Progress Colouring Tracking Tree, a creative, visual tool to help you track progress, celebrate milestones, and see your growth take shape one branch at a time. The Ideas, Impact & Marketing Circle Inside the Circle, you'll find templates, strategy sessions, and a supportive community built for innovators who want to stay ahead. Learn how to experiment with ideas, test campaigns, and bring your creative thinking to life with practical support and feedback. Get It Done Together Join my monthly co-working and accountability sessions, a welcoming space to brainstorm, take action, and bring your ideas to life. These sessions help you move from planning to implementing, surrounded by other forward-thinking business owners. Join the Business Business Business Community Be part of a thriving community of business owners sharing ...
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