In this episode, we turn the spotlight on ourselves—and our own brand journey.

We share how Hot Brand Summer, a seasonal program we created in 2025 to help women audit and refresh their brands, became the testing ground for Talk Branding To Me.

We discuss why we pivoted away from the full program, how we repurposed brand assets (like the Hot Brand Glossary), and the biggest lesson: creating a platform to share our voices prepared us to launch something evergreen.

If you're thinking about evolving your business, testing new ideas before going all-in, or wondering how to repurpose what you've already built, this episode shows exactly how two brand strategists practiced what we preach on our own brands.

Access the Hot Brand Challenge

Get our Branding Glossary

Most brand problems aren't design problems. They're strategy problems dressed up in pretty colors.

Talk Branding To Me is the podcast for women building businesses who want both: a brand that looks good and actually works.

Hosted by brand strategists and designers Jaime Wright of Embellished Brands and Jessie Ford of Untethered Design Studio, each episode is an honest, approachable conversation about the real strategy and style behind brands that build trust and stand out.

If you've ever felt like something about your brand is off — even if you can't quite name it — you're in the right place.

New episodes drop weekly. Subscribe so you never miss one.

🎁 Free resource: Grab our Branding Glossary at TalkBrandingToMe.com. It’s your practical guide to decoding branding jargon, so you can navigate the branding process without the overwhelm.

Connect with us on Instagram and Facebook for more branding insights between episodes.

Your brand isn't just visual—it's an experience.

In this episode, Jaime and Jessie explore experiential and event marketing: how to invite your audience into branded moments that create deeper connections and boost awareness.

We discuss practical ways small businesses can create brand experiences—from client onboarding packets and branded swag to conference exhibits and signature events—without needing a massive budget.

We also break down a fascinating case study: America250's national campaign celebrating the Semiquincentennial, exploring how strategic partnerships, targeted events, and authentic storytelling can amplify your brand at scale.

Whether you're planning your first networking event or refining your client experience, this episode shows why bringing your brand to life in real time matters.

Resource:

America250.org

Most brand problems aren't design problems. They're strategy problems dressed up in pretty colors.

Talk Branding To Me is the podcast for women building businesses who want both: a brand that looks good and actually works.

Hosted by brand strategists and designers Jaime Wright of Embellished Brands and Jessie Ford of Untethered Design Studio, each episode is an honest, approachable conversation about the real strategy and style behind brands that build trust and stand out.

If you've ever felt like something about your brand is off — even if you can't quite name it — you're in the right place.

New episodes drop weekly. Subscribe so you never miss one.

🎁 Free resource: Grab our Branding Glossary at TalkBrandingToMe.com. It's your practical guide to decoding branding jargon, so you can navigate the branding process without the overwhelm.

Connect with us on Instagram and Facebook for more branding insights between episodes.

Branding, marketing, advertising, and public relations—what's the difference and how do they work together?

In this episode, Jaime and Jessie explore the distinctions and interconnections between each of these pillars.

We clarify common misconceptions, discuss the importance of each element in building a successful business, and emphasize the foundational role of branding.

Our conversation also touches on the significance of trust in client relationships and the necessity of having a crisis communication strategy in place.

If these four pillars have always confused you, this episode provides clarity and actionable advice for small business owners.

Talk Branding To Me is a podcast for women building intentional businesses and brands rooted in strategy, not just aesthetics.

Hosted by brand strategists and designers Jaime Wright (of Embellished Brands) and Jessie Ford (of Untethered Design Studio), each episode breaks down how to create authentic brands that build trust and stand out.

Whether you're feeling stuck, overwhelmed, or just want to get branding right, we're here for honest, approachable conversations about the real work behind memorable brands.

Let's talk branding! Download our free branding glossary here: embellishedbrands.myflodesk.com/tbtm

For more branding insights, behind-the-scenes conversations, and resources to support your brand journey, connect with us at @EmbellishedBrands and @UntetheredDesign on social media.

Also follow@talkbrandingtome_podcast on Instagram.

Brand photos do more than make you look good—they build trust before you ever meet a potential client.

In this episode, we welcome our first guest, brand photographer Jama Finney, to discuss why brand photos matter, the difference between looking like yourself and looking like your brand, and when to invest in a mini shoot versus a full brand session.

Jama shares her process for planning shoots, how to find a photographer that matches your brand vibe, and what to do if you hate being photographed.

If you've been putting off a brand shoot because of budget or nerves, this episode will help you move forward.

Connect with Jama:

jamafinney.com

jama@jamafinney.com

@jamafinneybrandphoto on Instagram

Talk Branding To Me is a podcast for women building intentional businesses and brands rooted in strategy, not just aesthetics.

Hosted by brand strategists and designers Jaime Wright (of Embellished Brands) and Jessie Ford (of Untethered Design Studio), each episode breaks down how to create authentic brands that build trust and stand out.

Whether you're feeling stuck, overwhelmed, or just want to get branding right, we're here for honest, approachable conversations about the real work behind memorable brands.

Let's talk branding! Download our free branding glossary here: embellishedbrands.myflodesk.com/tbtm

For more branding insights, behind-the-scenes conversations, and resources to support your brand journey, connect with us at @EmbellishedBrands and @UntetheredDesign on social media.

Also follow@talkbrandingtome_podcast on Instagram.

Personal brands are outperforming business brands—but why?

In this episode, Jaime and Jessie explore the shift toward personal branding and what a personal brand is.

We discuss how your personal brand is built around your personality, character, and reputation, so you can show up authentically to build trust with your brand’s audience.

If you’ve been wondering how to build a personal brand, this episode shares practical tips for building an authentic personal brand that supports your business goals.

Article referenced in this episode: Forbes

Talk Branding To Me is a podcast for women building intentional businesses and brands rooted in strategy, not just aesthetics.

Hosted by brand strategists and designers Jaime Wright (of Embellished Brands) and Jessie Ford (of Untethered Design Studio), each episode breaks down how to create authentic brands that build trust and stand out.

Whether you're feeling stuck, overwhelmed, or just want to get branding right, we're here for honest, approachable conversations about the real work behind memorable brands.

Let's talk branding! Download our free branding glossary here: embellishedbrands.myflodesk.com/tbtm

For more branding insights, behind-the-scenes conversations, and resources to support your brand journey, connect with us at @EmbellishedBrands and @UntetheredDesign on social media.

Also follow @talkbrandingtome_podcast on Instagram.

Building a brand without protecting it is like leaving your front door unlocked.

In this episode, Jaime and Jessie walk through the essential legal foundations every business owner needs: registering your business entity, filing for trademarks and copyrights, creating contracts, understanding FTC advertising rules, staying compliant with digital regulations, and hiring professional legal assistance when needed.

If you've been ignoring the legal side of your brand because it feels overwhelming, this episode breaks it down into actionable steps.

Please note that we are not attorneys, so we are not providing legal advice. Be sure to contact your own business attorney to determine the best steps to protect your organization.

Talk Branding To Me is a podcast for women building intentional businesses and brands rooted in strategy, not just aesthetics.

Hosted by brand strategists and designers Jaime Wright (of Embellished Brands) and Jessie Ford (of Untethered Design Studio), each episode breaks down how to create authentic brands that build trust and stand out.

Whether you're feeling stuck, overwhelmed, or just want to get branding right, we're here for honest, approachable conversations about the real work behind memorable brands.

Let's talk branding! Download our free branding glossary here: embellishedbrands.myflodesk.com/tbtm

For more branding insights, behind-the-scenes conversations, and resources to support your brand journey, connect with us at @EmbellishedBrands and @UntetheredDesign on social media.

Also follow @talkbrandingtome_podcast on Instagram.

Legacy brands aren't just for big corporations—they offer valuable lessons for small businesses, too.

In this episode, Jaime and Jessie explore what makes brands like Nike, Coca-Cola, Disney, and even the Olympic Games stay relevant across decades and generations.

We share how to conduct case studies by examining problems, strategies, and outcomes, and explain why the Olympics' one-shot brand approach (with detailed brand portals and cohesive systems) offers lessons in building brands that work across cultures while balancing tradition with evolution.

If you want to build a brand that lasts, study the ones that already have proven their longevity.

Links referenced in the episode:

• Milano Cortina 2026 Brand Design
• Milano Cortina 2026 Medal Design
• Paris 2024 Brand Design
• Beijing 2022 Brand Design

Talk Branding To Me is a podcast for women building intentional businesses and brands rooted in strategy, not just aesthetics.

Hosted by brand strategists and designers Jaime Wright (of Embellished Brands) and Jessie Ford (of Untethered Design Studio), each episode breaks down how to create authentic brands that build trust and stand out.

Whether you're feeling stuck, overwhelmed, or just want to get branding right, we're here for honest, approachable conversations about the real work behind memorable brands.

Let's talk branding! Download our free branding glossary here: embellishedbrands.myflodesk.com/tbtm

For more branding insights, behind-the-scenes conversations, and resources to support your brand journey, connect with us at @EmbellishedBrands and @UntetheredDesign on social media.

Also follow @talkbrandingtome_podcast on Instagram.

You don't need a massive budget to start building a strong brand.

In this episode, Jaime and Jessie share practical tips for branding on a budget, from keeping things simple and consistent with just 2-3 colors and basic fonts, to leveraging Canva templates and free stock photos.

The conversation also covers the significance of understanding licensing for branding assets and the potential costs associated with poor design choices. We also explain why investing in even a mini brand photo shoot and a simple one-page website matters more than you think.

If you're a startup or operating with limited resources but have big branding goals, this episode shows you where to focus your energy and dollars first.

Links mentioned in the show:

Pexels.com

Unsplash.com

CreativeMarket.com

Talk Branding To Me is a podcast for women building intentional businesses and brands rooted in strategy, not just aesthetics.

Hosted by brand strategists and designers Jaime Wright (of Embellished Brands) and Jessie Ford (of Untethered Design Studio), each episode breaks down how to create authentic brands that build trust and stand out.

Whether you're feeling stuck, overwhelmed, or just want to get branding right, we're here for honest, approachable conversations about the real work behind memorable brands.

Let's talk branding! Download our free branding glossary here: embellishedbrands.myflodesk.com/tbtm

For more branding insights, behind-the-scenes conversations, and resources to support your brand journey, connect with us at @EmbellishedBrands and @UntetheredDesign on social media.

Also follow @talkbrandingtome_podcast on Instagram.