『Ep 16 Testing, Pivoting, Repurposing: The Real Story Behind Our Podcast』のカバーアート

Ep 16 Testing, Pivoting, Repurposing: The Real Story Behind Our Podcast

Ep 16 Testing, Pivoting, Repurposing: The Real Story Behind Our Podcast

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In this episode, we turn the spotlight on ourselves—and our own brand journey.

We share how Hot Brand Summer, a seasonal program we created in 2025 to help women audit and refresh their brands, became the testing ground for Talk Branding To Me.

We discuss why we pivoted away from the full program, how we repurposed brand assets (like the Hot Brand Glossary), and the biggest lesson: creating a platform to share our voices prepared us to launch something evergreen.

If you're thinking about evolving your business, testing new ideas before going all-in, or wondering how to repurpose what you've already built, this episode shows exactly how two brand strategists practiced what we preach on our own brands.

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Most brand problems aren't design problems. They're strategy problems dressed up in pretty colors.

Talk Branding To Me is the podcast for women building businesses who want both: a brand that looks good and actually works.

Hosted by brand strategists and designers Jaime Wright of Embellished Brands and Jessie Ford of Untethered Design Studio, each episode is an honest, approachable conversation about the real strategy and style behind brands that build trust and stand out.

If you've ever felt like something about your brand is off — even if you can't quite name it — you're in the right place.

New episodes drop weekly. Subscribe so you never miss one.

🎁 Free resource: Grab our Branding Glossary at TalkBrandingToMe.com. It’s your practical guide to decoding branding jargon, so you can navigate the branding process without the overwhelm.

Connect with us on Instagram and Facebook for more branding insights between episodes.

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