THIS IS FOR YOU Welcome to the Transformation Zone Four Questions That Could Change Your Life and Business A What It Takes Radio / Transformation Zone Special

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THIS IS FOR YOU Welcome to the Transformation Zone Four Questions That Could Change Your Life and Business A What It Takes Radio / Transformation Zone Special

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September 1 was Transformation Day. September 3 may be even more important. Because declaring a day is relatively easy. Living a transformed life is something else entirely. In this special edition of What It Takes Radio, broadcaster, coach and entrepreneur Stan Hustad follows the first annual Transformation Day with a very personal invitation: THIS IS FOR YOU. It is an invitation to enter what Hustad calls The Transformation Zone — a growing community and conversation for people who are no longer satisfied merely making things a little better. They want to become different. And perhaps help make their businesses, organizations, communities and world different as well. From Transformation Day to the Transformation Zone On September 1, Hustad and a colleague informally declared the first Transformation Day — a day intended to become an annual opportunity to stop, think and ask whether this might finally be the time to pursue meaningful transformation. Transformation in a life. Transformation in a business. Transformation in relationships. Transformation within a person's circle of influence. Perhaps even transformation that reaches far beyond that circle. It is an ambitious idea. Hustad readily admits that declaring a new international observance with two people may sound slightly audacious. But then again, most movements don't begin with a committee of 10,000. They begin with somebody. Sometimes two somebodies. And then somebody else decides to join them. That is the invitation of this program. Better Is Good. Transformation Is Different. Hustad makes an important distinction between four ideas that are often treated as though they mean the same thing: BETTER → IMPROVEMENT → CHANGE → TRANSFORMATION Almost everyone wants something to be better. Most people are willing to consider improvement. Change becomes more difficult because change usually costs something. It interrupts routines, challenges assumptions and occasionally moves the furniture in our lives without asking permission. But transformation goes considerably further. Transformation is not simply becoming different by degree. It is becoming different in kind. A transformed business doesn't simply sell 5 percent more of the same thing. It may discover an entirely new way to create value. A transformed professional doesn't merely become slightly more efficient. That person may discover an entirely different understanding of his or her work. And a transformed life isn't merely a better-organized version of yesterday. Transformation is difficult. But difficult things have an annoying habit of being where many of life's most important opportunities are hiding. Four Questions at the Entrance Hustad has spent many years coaching people who wanted something to change in their lives or businesses. Before getting very far into strategies, techniques, goals and plans, he learned to ask more fundamental questions. In this program he offers four of them as a kind of entrance examination for the Transformation Zone — not one that anyone passes or fails, but one that requires an honest answer. 1. Are You Serious? This is where transformation begins. Not: "Wouldn't that be nice?" Not: "I've been thinking about doing something someday." But: Are you serious? Transformation requires intention. It requires enough commitment to move an idea from something interesting into something important. Hustad's coaching experience taught him that he could not do the work for another person. He could encourage, challenge, teach, coach and accompany them. But ultimately the person seeking transformation had to decide: I am serious about this. 2. Who Are You? Years ago, when teaching people to become broadcasters, Hustad would tell students that there was one person they absolutely had to meet if they wanted to become successful communicators. Naturally, they wanted the name. Who was this important broadcasting personality? The answer was: You. Before someone can communicate authentically, lead effectively or create something genuinely new, that person needs to begin understanding himself or herself. Most of us know our job titles. We know our schedules. We know what other people expect from us. But those aren't necessarily answers to the question: Who are you? Transformation requires self-knowledge — sometimes uncomfortable self-knowledge — because it is difficult to intentionally transform a life one has never seriously examined. 3. What Is True? Then comes a question that has occupied philosophers, theologians, leaders and ordinary people for thousands of years: What is true? What do you believe so deeply that you are willing to build your life around it? What principles are not negotiable? What would you defend? What would you advocate? What have experience, faith, wisdom and reflection taught you to trust? A transformed life cannot be built entirely on whatever happens to be fashionable this week. It needs foundations. And that requires ...

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