『THE PROPERTY PLAYBOOK』のカバーアート

THE PROPERTY PLAYBOOK

THE PROPERTY PLAYBOOK

著者： Rory Anderson
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概要

The property management podcast that unlocks leadership lessons from experts in the trenches of multifamily.

The Property Playbook goes beyond doors and rent rolls — it’s where real property management pros share real stories, real challenges, and real leadership insights from the field. Whether you're managing a 50-unit community or leading a national portfolio, this show gives you the strategies, systems, and stories you won’t hear in a textbook.

Each episode features candid conversations with property managers, leasing agents, maintenance technicians, asset managers, owners, vendors, and industry leaders who have lived the work — and learned the lessons.

You’ll hear:

  • Leadership and team-building insights from on-site and regional pros
  • Leasing, operations, and resident experience strategies that actually work
  • Career journeys, breakthrough moments, and “I’ll never forget that day…” stories
  • How property professionals grow people, drive results, and protect asset value

Who’s it for?
Property managers, leasing professionals, maintenance technicians, asset directors, ownership groups, vendors, and future leaders considering a career in multifamily.

If you're in the multifamily business — or thinking about it — this is your playbook.

2025 Rory Anderson マネジメント マネジメント・リーダーシップ 経済学
エピソード
  • The Concession War Is Hiding a Bigger Problem with Katherine Maestas

    The Concession War Is Hiding a Bigger Problem with Katherine Maestas
    2026/02/23

    In this return episode, Rory Anderson welcomes back leasing and leadership strategist Katherine Maestas for a no-fluff conversation about what’s really driving leasing performance in today’s oversupplied markets. If your property is throwing out bigger concessions and still struggling to fill units, Katherine makes the case that the problem isn’t pricing — it’s people, standards, and leadership.

    They dig into what value-conscious renters actually care about (hint: responsiveness, professionalism, and a home that doesn’t feel stressful), why “downtime” is usually a training and expectations issue, and how leaders can coach leasing teams by getting out of the office and into the trenches. You’ll also hear real-world stories—from a late-night amenity flood caused by a break-in to a property getting 20+ tours a week but closing only 3—and the practical fixes that change results: tighter follow-up, better connection on tours, community outreach, secret shopping, and teaching teams to take true ownership.

    This episode is a playbook for managers and leasing teams who want to raise the bar, build pride on-site, and turn culture into leases.


    CHAPTERS

    00:00 Introduction to Property Management Challenges

    02:19 Unusual Experiences in Property Management

    05:28 Emergency Preparedness in Multifamily Properties

    09:07 Understanding Leasing Challenges and Concessions

    14:19 The Importance of Connection in Leasing

    20:33 Addressing Downtime and Staff Accountability

    26:57 Building Community Relationships

    28:57 The Importance of Ownership and Accountability

    33:18 Creating a Culture of Pride

    35:46 Positive Examples of Leadership

    40:13 Opportunities in the Multifamily Industry

    43:15 Leading Without a Title

    44:36 Raising Standards in Property Management


    KEYWORDS

    property management podcast, multifamily leasing training, how to increase lease conversions, apartment leasing tips, lease up strategy 2026, rent concessions strategy, multifamily oversupply, improve close rate leasing, onsite team leadership, property manager coaching, resident retention strategies, leasing agent accountability, apartment marketing ideas, follow up systems for leasing, community outreach apartments, apartment tour best practices, extreme ownership leadership, multifamily operations, leasing culture, convert tours to leases
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    50 分
  • NOI: The Scoreboard You Can't Ignore with Max Fiascone

    NOI: The Scoreboard You Can't Ignore with Max Fiascone
    2026/02/16

    SUMMARY
    Every dollar of NOI has a multiplier attached to it. In this episode, we break down how small operational decisions today can add — or erase — hundreds of thousands in value tomorrow.

    In this episode of The Property Playbook, Rory Anderson sits down with multifamily broker Max Fiascone to break down why NOI is the scoreboard you can’t ignore—and how everyday operational choices directly shape property value.

    From a “resort-style” amenity fail that crushed resident trust to real-world examples like converting a model unit back into revenue and stopping expense leakage in a heated parking garage, this conversation connects the dots between resident experience, disciplined operations, and exit value.

    If you’re an operator, asset manager, or owner who wants to run your building like a business, this one’s for you.

    CHAPTERS

    00:00 Introduction to Multifamily as a Business

    02:46 Understanding NOI and Its Importance

    07:04 Strategies to Increase NOI

    08:37 Operational Decisions Impacting Value

    11:20 Expense Management and Leakage

    13:30 The Importance of a Business Plan

    17:22 Communication Between Owners and Operators

    18:19 Preparing Properties for Sale

    21:24 The Role of Online Scheduling in Demand

    24:10 The Impact of Amenities on Resident Retention

    26:26 Best Practices for Property Management

    KEYWORDS:
    property management, multifamily, NOI, net operating income, cap rate, asset management, property operations, leasing strategy, resident retention, expense audit, operational efficiency, value creation, multifamily investing, apartment management, third-party management, owner mindset, investor mindset, budget management, cost segregation (optional), rent growth strategy, Google reviews, amenities management, maintenance operations, utility billback, vendor bidding, underwriting, exit strategy, property valuation, Milwaukee multifamily, Madison multifamily

    27:44 Operational Changes for Long-Term Value

    30:33 Thinking Like an Owner

    32:13 Balancing Home and Asset Perspectives

    35:45 Conclusion and Key Takeaways
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    38 分
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