Escoda is a third-generation family business and an industry icon, but it’s so much more than that. It’s a testament to true craftsmanship, community, and, above all, a profound love for the craft. Backed by some of the world's finest watercolor artists - such as Joseph Zbukvic and Alvaro Castagnet - the Escoda family continues to strive for excellence and innovation, keeping the people who make it all possible at the very heart of what they do.

On a lovely Spanish morning, I sat down with Giovanna and Josep to discuss how every single brush is crafted by hand, how the company was born from one man’s dream, and how innovation thrives within simplicity.

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Eckel’s name speaks for itself. Over the years he inspired countless artists with his drawings, tattoos, and paintings, establishing himself as a main reference in the neotraditional style.

In this fun, honest and inspiring talk we discussed the importance of the artistic journey, the evolution of style, and some details on his personal approach to process, reference and inspiration.

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Today we sit down with Jason Kundell, a veteran tattoo artist with an inspiring 30-year career. We trace his journey from his roots in Southern California’s skateboarding and graffiti scenes to his foundational years in the Bay Area, with the influence of artists of the caliber of Eddie Deutsche, Marcus Pacheco, Grime and many more.

Jason breaks down the philosophy behind his work, drawing fascinating parallels between his decades of training in judo and jiu-jitsu and his approach to tattooing—focusing on movement, composition, and the discipline required to achieve true mastery.

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