Are you making the right Amazon decisions or simply making decisions with incomplete data?

In this episode of TACOS Tuesday, Hamish Conway explores why metrics like ROAS, ACOS and TACOS only tell part of the story, and how asking better questions can lead to smarter, more profitable growth decisions. Discover how Amazon Marketing Cloud (AMC) can uncover deeper insights into customer behaviour, lifetime value and new-to-brand customers helping brands understand where to invest, which products to prioritise and whether events like Prime Day are actually creating long-term value. In just 10 minutes, this episode will challenge the way you look at your Amazon data and the decisions you make from it. Ready to make smarter Amazon decisions with your data? Join Hamish Conway and Sebastian Hargreaves for the live Amazon Marketing Cloud (AMC) Masterclass this Thursday, 13 August from 11 am–12:30 pm AEST.

They’ll unpack 5 real commercial decisions Amazon brands face, using real examples to show how AMC can uncover deeper insights and help you make better, more profitable decisions. Register for the free AMC Masterclass: https://gm.gosellglobal.com/amcmasterclass

What if everything you thought you knew about winning Amazon Prime Day was wrong? In this episode of TACOS Tuesday, Hamish Conway and Sebastian Hargreaves analyse exclusive Prime Day data from multiple Amazon Australia brands to reveal what actually drove stronger sales, higher organic growth and more profitable Amazon advertising. You'll discover why brands that invested before Prime Day outperformed those that simply increased bids, how Amazon Marketing Cloud (AMC) uncovered insights that completely changed campaign strategy and why understanding your customers' true lifetime value is one of the biggest competitive advantages on Amazon today. If you're an Amazon seller, brand owner or eCommerce marketer looking to improve Amazon Ads performance, maximise Prime Day results and make smarter advertising decisions with Amazon Marketing Cloud, this episode is one you won't want to miss.

Ready to turn Amazon data into a competitive advantage? Join our upcoming Amazon Marketing Cloud (AMC) Masterclass and learn how leading brands are using AMC to make smarter advertising decisions. Register here: https://gm.gosellglobal.com/amcmasterclass

Amazon is evolving faster than ever, and AI is transforming the way brands build, scale and compete. In this episode of TACOS Tuesday, Hamish Conway is joined by entrepreneur, Amazon seller and AI innovator Michael Fenech to explore the strategies, mindset and technology shaping the future of eCommerce. From launching successful Amazon brands and building one of Australia's largest Amazon seller communities to creating global logistics platform SKUDrop and AI-powered freight solution SnipeRate, Michael shares the lessons he's learned from solving real-world business problems at scale.

Together, they discuss product selection, entrepreneurial thinking, AI agents, automation, global shipping and the opportunities businesses have to eliminate bottlenecks, improve productivity and gain a lasting competitive advantage. Whether you're an Amazon seller, eCommerce brand or business owner looking to harness the power of AI, this episode is packed with practical insights that will change the way you think about growth and innovation. To connect with Michael or learn more about SnipeRate, visit https://sniperate.com, email michael@sniperate.com, or follow Michael Fenech on Instagram, TikTok and LinkedIn. If today's conversation got you thinking differently about Amazon, AI and the future of eCommerce, don't miss our FREE Amazon Marketing Cloud (AMC) Live Masterclass. Join us on Thursday 13 August, 11:00am - 12:30pm AEST, where we'll show you how leading Amazon brands are using Amazon Marketing Cloud to uncover insights that aren't available in the standard Advertising Console. You'll learn how to identify where you're leaving money on the table, improve advertising efficiency, and drive long-term profitable growth

>> Register free at: https://gm.gosellglobal.com/amcmasterclass