『Swag Bags, Supermodels & Second Acts: Elizabeth Harrison on Reinventing a Legacy PR Agency and Herself』のカバーアート

Swag Bags, Supermodels & Second Acts: Elizabeth Harrison on Reinventing a Legacy PR Agency and Herself

Swag Bags, Supermodels & Second Acts: Elizabeth Harrison on Reinventing a Legacy PR Agency and Herself

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概要

 "I think maybe I wish I had enjoyed the ride a little bit more. I was so intense, so driven, so worried about doing it perfectly. I didn't take a moment to understand or be grateful for all the amazing things that were happening in the moment." - Elizabeth Harrison Elizabeth Harrison, co-founder of one of New York's most storied PR and communications agencies, has spent over 30 years shaping the brands and cultural moments that defined an era. From placing Jimmy Choo on Sex and the City to inventing the swag bag, and elevating Mercedes-Benz Fashion Week to be the brand that became synonymous with th runway. Elizabeth built her career on access, instinct, and a relentless drive to move faster than everyone else. In this episode, Elizabeth takes us from her early days at Elle Magazine, to working on the set of Forrest Gump in South Carolina, to building and selling her agency to Omnicom and then buying it back. Now at 60, Elizabeth is in the midst of her most personal reinvention yet: trading intensity for intention and swapping reactive leadership for something softer and, she says, far more effective. What we explore in this episode: (00:32) Elizabeth’s early career at Elle Magazine: meeting Karl Lagerfeld, Naomi Campbell, and Cindy Crawford before age 25 (08:27) How getting fired led to the best thing that ever happened to her (09:35) Launching Harrison & Shriftman: no business school, no backing, and no plan—just timing and tenacity (12:56) Why access is a lost art, and how the absence of smartphones created a generation of master networkers (17:00) The “Corptique” mindset: what it means to be boutique at scale (33:20) The bus ride with a billionaire that changed everything personally and professionally (36:30) Soft leadership: what it actually looks like to lead with your heart instead of a hammer (50:15) Legacy, the Harrison & Shriftman alumni community, and what's next Connect with Elizabeth: @EHarrisonHSPR on IG hscommunications.com Connect with Nathalie: AllOverAgainPodcast.com @AllOverAgainPodcast LinkedIn
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