As climate ambition ramps up, one question still looms: Is net zero really enough?

In this episode, we sit down with Olly Bolton, CEO and co-founder of Earthly, a climate tech company helping businesses invest in high-quality, science-backed nature-based solutions.

Earthly isn’t just another carbon offset platform — it’s building the infrastructure for regeneration. Through a rigorous 106-point project assessment, Earthly ensures that investments go beyond carbon to also deliver on biodiversity and social impact. Only 8% of projects pass their standards, which tells you something about the state of the market — and the need for reform.

We explore:

• Why net zero is no longer the end goal — and what needs to come next

• The emerging market for biodiversity credits

• How Earthly is helping rebuild trust in climate action

• What “We are nature” really means in a business context

• The role of future generations in shaping the mission behind Earthly

If you're working in sustainability, regeneration, or climate strategy — or if you're simply asking what actually works — this is a conversation worth tuning into.

Check further shownotes in our Blog SustainNOW.ch

In this conversation, Friederike and Marian Krüger delve into the intersection of climate technology and entrepreneurship, exploring Marian's journey from a background in basketball to becoming a key player in the carbon removal space. They discuss the founding of a drone-based photovoltaic diagnostic company, the lessons learned from its exit, and the transition to focusing on carbon dioxide removal (CDR) methods. The conversation highlights the importance of various CDR technologies, the potential of the Global South in carbon removal, and the market dynamics surrounding this emerging industry. We also touch on the implications of political changes and the future of carbon removal in the context of sustainability and profitability, the evolving landscape of impact companies and the challenges faced by startups in the carbon removal sector. Check out more shownotes on website www.sustainnow.ch

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