In this episode of Business & a Brew, Dani & Si dive into the emerging world of agentic commerce and what they dub “surveillance shopping” – a future where AI agents don’t just recommend products but actively shop, decide, and buy on our behalf.

They unpack how tools like Perplexity’s Buy with Pro, OpenAI’s agent protocols, and Amazon’s Rufus are quietly reshaping how we purchase everything from groceries to gifts, and why this shift could be as significant as the arrival of the internet.

Along the way, they explore the trade-offs between convenience and creepiness, from fridges that reorder your milk to agents that might one day choose your clothes, and question what happens to brand loyalty, impulse purchases, and the human jobs that currently sit between manufacturers and consumers.

Dani & Si also dig into thorny issues of trust, data, and privacy, asking whose interests these agents really serve and how much of our lives we’re willing to hand over in exchange for frictionless buying. It’s a thought-provoking, slightly unsettling, and often funny conversation about a shopping revolution that’s already underway, whether we’re ready for it or not.

This episode is sponsored by Beyond The Dawn Digital ltd offering AI powered podcasts for clients who want to use this platform as part of their visibility and Brand expression structure - want to work with them click HERE

About Simon and Danielle:

Simon and Danielle are both business owners, based in the East Midlands, who met through mutual business contacts and who share a love of all things business.

Simon runs Skylight Media – Award-winning experts in Website Design, E-commerce & Marketing running since 2003.

Danielle runs Goldspun Support – a multi-faceted support service for fractional directors and small business owners across the globe, running since 2009.

Since they first met Simon and Danielle have spent a ridiculous amount of time talking about the subjects that interest them – usually over a drink in the pub – and they decided that now was the time to bring these conversations to a wider audience and invite them to join the chat.

Both Simon and Danielle are successful business owners in their own rights with big plans for the future but will never lose their love of talking all things business… and the pub.